by Skylar Whitney | May 16, 2019 | Media Relations, Media Strategy, Social Media, Strategy
I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1...
by Megan Custodio | Jan 3, 2019 | Crisis Communications, Media Strategy, Public Relations
Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually took place in 2018. ...
by Skylar Whitney | Nov 15, 2018 | Communication, Media Strategy, PR tools, Social Media, Strategy
One of the most asked questions from clients in regard to social media is, “How do we get people to engage?” The answer can be both simple and complicated, but I’m here to break it down for you! First things first – set a social media strategy. Implementing a social...
by Kasie Pieri | Aug 23, 2018 | Communication, Media Strategy, Public Relations, Strategy
Public relations has the power to build platforms of perception, influence, credibility and prominence. At its cornerstone is strategic planning, which provides a foundation for all actionable communication activities. It also establishes clear-cut goals and builds...
by Dittoe PR | Jun 15, 2018 | Media Relations, Media Strategy, Public Relations, Thought Leadership
While public relations may seem like a dazzling profession full of glam, glitz, and celebrities, PR pros understand how truly grueling the work can be. At times, PR can involve a lot of teamwork, determination, and patience, but most importantly, it involves...
by Lauryn Keegan | May 24, 2018 | Communication, Credibility, Media Relations, Media Strategy, Public Relations, SEO
In today’s world of rapid technological advancement and globalized commerce, startups and Fortune 500 companies alike are searching for new ways to build their business, gain visibility, and stand out amongst the competition. When it comes to building and...
