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Tips for Improving Your Instagram Story Strategy

Did you know more than half of Instagram’s 1 billion+ monthly active users are using Instagram Stories daily? For brands, it’s no longer just a matter of if you’re using Stories, it’s how. The combination of quality, consistency and style is the key to your Stories being successful. There are hundreds – even thousands – of brands on the platform competing for the attention and dollars of your target audience. So, how do you cut through the noise from the competition and engage with your followers in a meaningful way? According to Sprout Social, brands should "think of Stories as a [...]

By |2020-04-23T09:06:37-04:00April 22nd, 2020|Social Media|0 Comments

5 Benefits to Being a Podcast Guest

If you had the opportunity to speak to thousands of business owners in your target audience, you wouldn't give it up, right? Being a guest on a podcast, whether big or small, is a great way to do just that. Too many pass on this opportunity, however, simply because they don’t know the significant benefits a podcast can offer.  No matter the industry, there are hundreds of podcasters who are targeting the exact topics your audience is interested in, and there’s an opportunity for your company to be the expert they want to hear from. In this day and age, there [...]

By |2020-04-01T10:45:56-04:00April 1st, 2020|Thought Leadership|0 Comments

How Startups Can Use PR to Attract Investors

As a startup, you’re probably facing a few challenges like securing funding, attracting top talent, growing your customer base, or scaling your business. There may be a lot you still need and uncertainty about where to spend your budget. But two things are certain: You need to tell people how amazing you are, and You need to meet your business goals. Public relations is one of the best tactics at your disposal to grow your business and create a consistent brand message that investors and consumers alike can learn and trust. Here’s how: Perfect Your Pitch Actually, pitches. The advantage of [...]

By |2020-03-16T10:58:21-04:00March 16th, 2020|Media Relations|0 Comments

Switching from journalism to PR: The surprises, struggles and wins

When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an incoming freshman, or even sophomore, making this one decision that filters your entire future career path can seem like a big decision. The good news is, all of these fields and specializations are very closely related. Even if you are a second-semester senior graduating with a degree in journalism, you, too, can land a PR fellowship in [...]

By |2020-02-19T10:38:10-05:00February 19th, 2020|Public Relations|0 Comments

7 ways to create an internship program that attracts star talent

It’s not always easy to land your first PR agency gig without resources, connections and having fulfilled an agency internship (or two, or three…) first. Working in an agency requires a lot of intangible skills – such as initiative, agility, accountability and work ethic – that compliment more technical skills like writing and strategy. This is why Dittoe PR has long invested in its intern program and has become one of the most competitive and coveted PR agency internships in the Circle City. We’ve evolved our program and processes over the years to curate an internship program that ensures every aspiring [...]

By |2020-02-04T10:01:46-05:00February 4th, 2020|Internship, Company Culture, Job Openings|0 Comments
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