by Marissa Smith | Jun 11, 2026 | Digital Marketing, Thought Leadership
The short answer: yes — but not in the same way they were even two years ago. Google’s advertising ecosystem is undergoing one of its largest transformations since the introduction of Smart Bidding. As AI Overviews, AI Mode, and Gemini-powered search experiences...
by Andi Sommers | Jun 8, 2026 | Internship, Job Openings
Want to jumpstart your career in public relations or social media with an internship that actually puts you in the action? We’re looking for curious, creative, and driven storytellers who want their ideas heard and their work to make a real impact. We’re hiring paid...
by Marissa Smith | May 15, 2026 | Credibility, Digital Marketing, Media Relations
The way people discover brands online is indisputably changing. Consumers are no longer relying solely on traditional search queries to find information, compare products or evaluate companies. Increasingly, they are getting information and recommendations from...
by Lauryn Keegan | May 5, 2026 | Media Relations, Media Strategy, Public Relations
If PR has been sitting at the bottom of your budget priority list, there’s never been a better time to move it up. Gartner — one of the most respected research and advisory firms in the world — recently predicted that by 2027, the mass adoption of public large...
by Madisen Petrosky | Apr 20, 2026 | Content, Digital Marketing, PR tools
One of my summer jobs during college was to answer people’s questions online. Essentially, I was paid to Google things before smartphones were ubiquitous, and when the most effective search results came from stringing keywords together. As an example, if someone...
