by Skylar Whitney | Jun 22, 2018 | Communication, PR tools, Social Media, Strategy
Maintaining a presence on social media allows brands to connect with consumers on a more personal level and participate in online discussions related to their products, industry and more. With 81 percent of Americans actively using social media and more than 58...
by Dittoe PR | May 18, 2018 | Crisis Communications, Media Strategy, PR tools, Social Media
Let’s face it. In today’s fast-paced and ever-changing world, we use social media more and more to digest our news rather than traditional media. Nearly 67 percent of American adults rely on platforms such as Facebook, Twitter, and Snapchat for news. So, when a crisis...
by Skylar Whitney | Apr 26, 2018 | Communication, Content, Credibility, Media Strategy, PR tools, Public Relations, Social Media
With more than 18 million companies currently using LinkedIn, it can be difficult to make yours stand out. Luckily, Reid Hoffman (co-founder of LinkedIn) offers a way to break down the masses by industry, interest, and intent with LinkedIn Groups. LinkedIn Groups are...
by Dittoe PR | Mar 22, 2018 | Contributor, Credibility, Event Promotion, Media Strategy, PR tools, Public Relations, Thought Leadership
When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations. Yes, in...
by Skylar Whitney | Mar 15, 2018 | Content, Media Relations, PR tools, Public Relations, Social Media, Thought Leadership
With more than 83 percent of users worldwide unhappy with the new platform update, Snapchat’s usage could see a big decline in the coming months. Instagram has been making changes too, and – aside from the lack of a chronological timeline – users seem to be pleased...
by Kasie Pieri | Mar 8, 2018 | PR tools, Thought Leadership
Balancing your personal life and your work can be challenging for some, especially in the always-on world of PR. There will always be a situation that warrants a rapid response, a reporter to pitch or a strategic plan to assemble. While the PR world is exciting and...
