
Megan Custodio
Senior Vice President and Partner
Megan has spent the past 16+ years with Dittoe PR, following graduation from Indiana University. Since then, she has grown in title (from intern to senior vice president and partner) and responsibilities (including business strategy and growth, client success, employee relations and development, and more). During her time at Dittoe PR, Megan has played a pivotal role in growing the agency’s workforce by 466%, expanding the company’s service offerings, developing and retaining team members, and building a company culture that is second to none. Megan was named a 2022 “Indy’s Best and Brightest” award winner and a PRNEWS “Top Women in PR” honoree.
A mom of three boys, Megan spends her (limited) remaining free time volunteering on the boards for the Humane Society of Hamilton County and More Than a Phone.
How to Build a Brand Kit for Social Media [Updated 2025]
Proper branding is everything when it comes to having a strong presence on social media. That’s why it’s crucial to create and reference a brand kit that clearly outlines your brand’s curated image and voice. This post has been updated for 2025.
Data-Driven PR: Using Metrics to Measure Success and Improve Strategy
In PR, you need both creative and logical thinking to work together to tell a story. A successful campaign includes just the right amount of human interest paired with the right amount of data. PR Specialist Ashley Desserich shares how data can turn a PR campaign from lofty ideas into a concrete strategy.
3 Ways Media Relations Can Drive Business Growth
When people ask what kind of work public relations is, the simplest definition is “helping clients get covered in the news.” But that’s an oversimplification. Director of Content Madisen Petrosky shares three ways “getting covered in the news” can drive business growth.
Fall 2025 Internship Openings: Join Dittoe PR’s Public Relations + Social Media Team!
Looking to launch your career in public relations or social media? Want to intern at an agency where your ideas are valued and your work truly makes an impact? If you’re a driven, creative self-starter with a passion for storytelling and digital engagement, apply...
How Substack Is – and Isn’t – Changing PR
Journalists, media personalities and writers of all kinds have been flocking to Substack in recent years. Why? What does it mean for public relations? Senior Content Specialist Madisen Petrosky takes a look.
NOW HIRING: Digital Marketing Manager
Dittoe PR has an immediate opening for a part-time or full-time Digital Marketing Manager. If you have experience with social media and digital marketing services such as Google Ads and digital advertising, social media advertising, email marketing, and social media...
The Power of Executive PR: Boost Influence, Build Trust + Generate Real Business Outcomes
One of the most valuable applications of public relations is in the C-suite. A strong PR strategy helps leaders build credibility, connect with key audiences, and reinforce their company’s position as a leader in the industry. Here, Dittoe PR Vice President of Business Development Lauryn Keegan shares the real, measurable power of PR.
PR Lessons From the Biggest Crisis Communication Blunders of 2024
Each January, Dittoe PR Vice President Kasie Pieri breaks down the biggest PR blunders of the previous year. Take a look at the top four PR fails of 2024 and the PR lessons you can learn from them.
2025 Social Media Ins and Outs
2025 is here, and social media continues to evolve at lightning speed. The trends and strategies you used yesterday might already be obsolete. Social Media Coordinator Garrett McKee explores the key ins and outs shaping social media this year.
Now Hiring: 2025 Summer Public Relations & Social Media Interns!
Ready to jumpstart your career in public relations or social media? Want to work at an agency where your ideas matter and you get hands-on experience that actually moves the needle? Apply for our 2025 summer internship program at Dittoe Public Relations!
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