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Tips for Improving Your Instagram Story Strategy

Did you know more than half of Instagram’s 1 billion+ monthly active users are using Instagram Stories daily? For brands, it’s no longer just a matter of if you’re using Stories, it’s how. The combination of quality, consistency and style is the key to your Stories being successful. There are hundreds – even thousands – of brands on the platform competing for the attention and dollars of your target audience. So, how do you cut through the noise from the competition and engage with your followers in a meaningful way? According to Sprout Social, brands should "think of Stories as a [...]

By |2020-04-23T09:06:37-04:00April 22nd, 2020|Social Media|0 Comments

Public Relations vs. Marketing – What’s the Difference?

There are a lot of blurred lines when it comes to public relations and marketing. They intertwine so seamlessly that it can be easy to mistake one for the other. Often times when I tell others I work in PR, they’ll usually respond with something along the lines of “oh, so like, you do marketing?” This is usually when I take a deep breath and go into a “well…” explanation. When I was first deciding on what career path I wanted to take in college, all I knew was that I would have to end up taking business classes if I [...]

By |2019-02-19T18:13:07-05:00February 14th, 2019|Public Relations|0 Comments

Social Media Advertising: The Basics

So, you want to advertise on social media? Smart choice. Not only is advertising on social media more accessible for small businesses, it’s also more effective. According to the Global Web Index, “the average internet user now spends about 15 minutes longer each day on social platforms than they do watching TV.” With 50 percent of people using Facebook daily, and more than 2.2 billion monthly active users on the platform, this platform is a great place to start. Facebook, and by extension Instagram, is the most popular platform for social media advertising. But depending on the type of ad you’re [...]

By |2019-02-19T18:15:52-05:00February 7th, 2019|Social Media|0 Comments

Five Skills to Take PR Pros to the Next Level

There’s no doubt about it – PR is no longer just press releases. While media relations and communication skills cannot be understated, exceptional public relations pros will know how to utilize non-traditional skills to stand out and make an impact for their clients.   The way we communicate is constantly changing, which means PR professionals need to adapt quickly and creatively to share their message. If you want to get ahead and pick up a few tips and tricks to add to your toolbox, here are a few great places to start.   Invest in some design skills. Being able to make [...]

By |2019-02-19T18:21:31-05:00January 31st, 2019|PR tools, Public Relations|0 Comments

Three Social Media Tips for a Productive New Year

Each new calendar year brings PR professionals the opportunity to set new goals and get organized. While the majority of pros are researching new media angles, publications and writers, drafting refreshed blog and website content and aligning with their clients’ marketing goals for a successful 2019, social media managers are planning influencer takeovers and social media ad campaigns, while drafting engaging content for various social channels to help support those same marketing and sales goals.   You’ve probably already realized social media management is rarely a 9 to 5 job - in fact, it’s nearly the opposite. Depending on your audience [...]

By |2019-02-19T18:25:37-05:00January 11th, 2019|Social Media|0 Comments
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