How PR Has Shifted Since COVID-19

In the world of sharing news, PR professionals are adept at rolling with the punches and expecting the unexpected. A crisis? There’s typically a protocol involved that the team is prepared to execute. Last minute press release? Happens quite frequently. Early mornings...

Writing Tips & Tricks for PR Pros

I don’t know exactly how many papers I wrote in college, but the filing cabinet packed with bursting folders of my graded projects is probably a good hint that it was a lot. I like to write, and I’ve been pleasantly surprised by just how much writing is involved in...

Tips for Improving Your Instagram Story Strategy

Did you know more than half of Instagram’s 1 billion+ monthly active users are using Instagram Stories daily? For brands, it’s no longer just a matter of if you’re using Stories, it’s how. The combination of quality, consistency and style is the key to your Stories...

Social Media Advertising: The Basics

So, you want to advertise on social media? Smart choice. Not only is advertising on social media more accessible for small businesses, it’s also more effective. According to the Global Web Index, “the average internet user now spends about 15 minutes longer each day...