How Does PR Affect SEO?

The year was 2006. Pluto was still a planet, you didn’t own an iPhone, you were more likely to log on to MySpace than Facebook, and search engine optimization (SEO) meant squeezing as many keywords as possible into your content and getting backlinks by any means...

Advancing in an Agency

Most of us at Dittoe PR know that a good portion of our blog traffic comes from students and recent grads interested in a future position at either our firm or a public relations firm like ours. We know that and we like it, because, well, we’re great at what we do....

The Good, Bad, & Ugly of the BP Oil Spill

Despite the fact that the BP oil spill occurred in April 2010, it didn’t seem like such a huge issue until recently. Living away from the mess, I felt removed from it all. But in the last week, in-depth interviews have been occupying my morning radio show. And, my...