Random | Dittoe PR

Let Customers Take a Pikachu

Nintendo’s “Pokémon Go” now has more users than Instagram, WhatsApp, and Snapchat. You may be seeing people walking around as though they’re on autopilot: head down, phone in hand, roaming around your neighborhood. They aren’t texting or posting on social media—they’re trying to catch Pokémon. And people are doing just about anything to “Catch ‘em all.” As a small business, there are ways for you to harness the power of Pokémon Go to increase foot traffic and generate real revenue, not just loiterers. To start, log in to the Pokémon Go App and see if your business is near a “PokéStop” ...

By Meagan Hook|2016-07-15T21:03:57-04:00July 15th, 2016|Random, PR tools, Social Media|0 Comments

Brightpod: A Project Management Solution for Overwhelmed PR Professionals

While there are many viable project management solutions on the market, Brightpod is a great fit for the creative, organized, and collaborative team—especially for PR professionals.

By Katie Karr|2015-07-15T13:41:37-04:00July 15th, 2015|Client Relationships, Communication, PR tools, Public Relations, Random|0 Comments

FollowUpThen: Effective Follow-Ups & Inbox Management

Email has quickly become the preferred method of communication for pitching in public relations. In fact, did you know that 64 percent of journalists prefer PR pros to follow up on pitches via email? Since PR pros are constantly sending and receiving emails, however, keeping a clean inbox can become tough. Fortunately, there are resources that can solve this issue.

By Katie Karr|2015-06-29T16:33:43-04:00June 29th, 2015|Communication, Media Relations, PR tools, Public Relations, Random|0 Comments

The Odd Couples

...To the rescue are online services that allow journalists to submit interview requests for experts or real-life subjects on their topic du jour. Popular connectors are ProfNet and Help a Reporter Out.

By Jason Thomas|2012-04-19T15:48:56-04:00April 19th, 2012|Journalism, Media Relations, Public Relations, Random|0 Comments

3 Essential PR Skills You Won’t Learn in the Classroom

I’ve found that these three skills, among others, are essential to being a successful PR pro on a daily basis. The catch? They aren’t necessarily something you’ll pick up in a classroom environment.

By Greta Snell|2012-02-24T16:46:43-05:00February 24th, 2012|Client Coverage, Client Relationships, Communication, Media Relations, Public Relations, Random|0 Comments