Let Customers Take a Pikachu

Nintendo’s “Pokémon Go” now has more users than Instagram, WhatsApp, and Snapchat. You may be seeing people walking around as though they’re on autopilot: head down, phone in hand, roaming around your neighborhood. They aren’t texting or posting on social media—they’re trying to catch Pokémon. And people are doing just about anything to “Catch ‘em all.” As a small business, there are ways for you to harness the power of Pokémon Go to increase foot traffic and generate real revenue, not just loiterers. To start, log in to the Pokémon Go App and see if your business is near a “PokéStop” [...]

By |2016-07-15T21:03:57-05:00July 15th, 2016|PR tools, Random, Social Media|0 Comments

FollowUpThen: Effective Follow-Ups & Inbox Management

Email has quickly become the preferred method of communication for pitching in public relations. In fact, did you know that 64 percent of journalists prefer PR pros to follow up on pitches via email? Since PR pros are constantly sending and receiving emails, however, keeping a clean inbox can become tough. Fortunately, there are resources that can solve this issue.

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