Nintendo’s “Pokémon Go” now has more users than Instagram, WhatsApp, and Snapchat. You may be seeing people walking around as though they’re on autopilot: head down, phone in hand, roaming around your neighborhood. They aren’t texting or posting on social media—they’re trying to catch Pokémon. And people are doing just about anything to “Catch ‘em all.” As a small business, there are ways for you to harness the power of Pokémon Go to increase foot traffic and generate real revenue, not just loiterers. To start, log in to the Pokémon Go App and see if your business is near a “PokéStop” [...]
While there are many viable project management solutions on the market, Brightpod is a great fit for the creative, organized, and collaborative team—especially for PR professionals.
Email has quickly become the preferred method of communication for pitching in public relations. In fact, did you know that 64 percent of journalists prefer PR pros to follow up on pitches via email? Since PR pros are constantly sending and receiving emails, however, keeping a clean inbox can become tough. Fortunately, there are resources that can solve this issue.
...To the rescue are online services that allow journalists to submit interview requests for experts or real-life subjects on their topic du jour. Popular connectors are ProfNet and Help a Reporter Out.
I’ve found that these three skills, among others, are essential to being a successful PR pro on a daily basis. The catch? They aren’t necessarily something you’ll pick up in a classroom environment.