Broken Beaker is Mass Ave’s first on-site distillery and a business with a story that was begging to be told. Needless to say, hiring the professional storytellers at Dittoe PR was a no-brainer for these science minded entrepreneurs.
Last week I had the great fortune to be under the same roof with Indianapolis’ elite tech professionals at our client PERQ’s launch party at my first ever Verge Pitch Night. Being a recent graduate and young professional who uses technology in my everyday life, I was excited to mingle with the familiar faces and names I’ve been following who are molding Indy's tech scene.
Last week, the Dittoe Public Relations team was given the opportunity to take a front row seat as hundreds of entrepreneurs, founders and creative technologists from across the country converged on Indianapolis for the city’s first startup conference, The Powder Keg.
Rather than trying to do everything right off the cuff, invest in one form of marketing and do it well. Here is why I believe, that for young startups, PR should be the single-line item in their marketing budget for 2012.