Megan Custodio
Senior Vice President and Partner
Megan has spent the past 16+ years with Dittoe PR, following graduation from Indiana University. Since then, she has grown in title (from intern to senior vice president and partner) and responsibilities (including business strategy and growth, client success, employee relations and development, and more). During her time at Dittoe PR, Megan has played a pivotal role in growing the agency’s workforce by 466%, expanding the company’s service offerings, developing and retaining team members, and building a company culture that is second to none. Megan was named a 2022 “Indy’s Best and Brightest” award winner and a PRNEWS “Top Women in PR” honoree.
A mom of three boys, Megan spends her (limited) remaining free time volunteering on the boards for the Humane Society of Hamilton County and More Than a Phone.
How to Get Your Brand Started on TikTok
TikTok has absolutely exploded over the past 18 months, which means you’re probably wondering how to get your brand started on the platform. The good thing is, you probably won’t need much more than a smartphone. Read on for some more tips.
PR Agencies vs. In-House PR
“Should I hire a PR agency or just hire someone internally?” We hear this often on the business development side of things. There are major differences between hiring an agency and hiring an individual(s) in-house to oversee PR, and pros and cons for each. Here are some things to consider if your organization is weighing whether to hire a PR agency versus keeping or adding PR in-house.
8 Skills You Need but Cannot Be Taught
A few months ago I was asked by an inquisitive mind, “What is one beneficial skill you’ve picked up on but weren’t necessarily taught?” I was pleasantly surprised by the question as it varies from the standard questions asked by prospective pros in the interview room.
Are nano-influencers in your PR strategy? They should be.
According to Planoly, nano-influencers earn a 7% average engagement rate, which is higher than any other influencer group. There are also 3-9x as many nano-influencers as there are macro- (500K-1M) or mega- (1-5M) influencers, giving brands more opportunities to reach these audience members directly.
The Defining Decades: How to Reach Millennials and Gen Z on Social Media
Social media today is so cluttered with dance trends, viral memes, life diaries and more, it can be nearly impossible to keep track of everything you “should” be doing for your business’s social media. The first step in breaking through the noise is to make sure you’re targeting the right audience.
TikTok vs. Instagram Reels
It’s no secret that short-form video content has exploded in popularity on social media over the past year. At the heart of this success are two beloved trailblazers: TikTok and Instagram Reels. So, what sets them apart? Read on to learn five key differences between these two social media giants.
Anti-racism training: Our organizational commitment
Our organization is committed to further amplifying BIPOC voices and consistently serving as a reliable and educated ally. In 2020, we initiated anti-racism training with Katara McCarty. During these training sessions, our team is challenged to answer difficult questions, gain new perspectives, and invoke uncomfortable conversations in order to grow and become better industry leaders, communicators, and BIPOC allies.
Facing a Communications Crisis? Leverage These 5 Tactics – No Matter the Crisis
Picture this: you’re sitting in your office, sipping coffee, on cloud nine about the beautifully placed national media story you secured. Then BAM, you’re hit with a crisis that could potentially impact the company for years. What do you do?
Continued anti-racism efforts: The New York Times’ 1619 Podcast
‘1619’ is an audio series on how slavery has transformed America, connecting past and present through the oldest form of storytelling. The six-episode series examines the long shadow of American slavery, focusing on topics such as the foundation of American government and democracy, the economy, music and more.
Why PR Is More Important Now Than Ever
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
Call To Action
Create a department-specific call to action here. For example, Skylar’s would be social media management.
