Okay, it’s not really National Use Micro-Holidays Day, but read on to see how micro-holidays can help elevate your social media presence!
It may not always seem like it, but the main goal of social media is to be, well, social! As social media marketers, we spend most of our workday exploring how we can raise engagement across our clients’ profiles. Not every post can go viral, especially when the social landscape is cluttered with latte art, cat videos and “Happy Birthday, Grandma” messages, which makes breaking through the noise and earning impressions challenging enough. If you’re looking for a quick and easy one-size-fits-all solution to social media, there isn’t one, but there are a few tricks to help bump up your engagement rate during a slow month.
Micro-holidays, also called Hashtag Holidays, are random, fun days that came to fruition because someone somewhere decided that there needed to be a day of the year to recognize everything from cheese lovers to sea monkeys. These hashtags are everywhere on social media and should be on your page, too.
Utilizing appropriate micro-holidays in your social media strategy can increase your engagement rate while producing a diverse collection of user-generated content for your brand. Here’s how to get started:
Create a Calendar
With this space-aged thing called the Internet, it’s easy to find more information than you could ever possibly use. A quick search of “social media holidays” will immediately fill your calendar to the brim with fun days that are sure to increase engagement. But, be mindful of what actually “fits” your brand. For example, World Vegetarian Day is around the corner on October 1st, but if you’re a butcher shop, I’d recommend skipping the celebration.
While compiling your list of holidays, you can also consider whether it makes sense to host a special deal or giveaway for certain dates. Restaurants might want to draw a crowd by offering a deal on May 28 for National Hamburger Day, whereas a museum might do a ticket giveaway for Museum Selfie Day on January 21. By adding extra incentive to your micro-holiday, you are further increasing your chances of a well-engaged campaign.
Get Your Team Involved
The best social media campaigns leverage those who are closest to your brand. When thinking about what kind of posts you want to make for a micro-holiday, first look to your team to participate. For example, National Goof Off Day on March 22 offers a chance to show your employees and staff having fun at work and highlight your company culture. National Intern Day on July 29 could inspire potential future interns to apply to your program!
Having your teams participate in the micro-holiday on their personal pages can also help expand your brand’s reach to their audiences. This kind of organic reach can help attract new customers, grow brand awareness and drive engagement on your page.
Engage with Your Community
Is someone in your network hopping on a micro-holiday? Show your support and participate with your own brand! Whether or not you are a B2C business, engaging with your community promotes your brand and what you stand for. So if you see a friend celebrating a hashtag holiday, don’t be afraid to jump on the trend!
Ready to start a national holiday for your business? Contact us about your social media strategy today.