Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
PR Predictions for 2024: The Year of AI, Affiliate Marketing & Data
There are plenty of big news stories coming in 2024, so what’s in store for PR professionals as we look to excel in the year ahead? Vice President of Client Services Ashley McMurray dives into the trends shaking up the industry.
Trends Shaping the Future of Connection: Our Social Media Predictions for 2024
The New Year is here! How will social media shape how we connect, engage and share this year? Dittoe PR’s Senior Manager of Digital Marketing has some predictions.
Do You Have These 3 Things in Your 2024 Social Media Calendar?
It’s almost 2024, which means it’s time to start organizing your social media content calendar. Social Media Coordinator Mia Killilea outlines 3 things you should make sure to include.
PR Strategies to Consider When Targeting Different Age Demographics
Who is your target demographic? Whether baby boomers or Gen Z or everyone in between, where your customers get their news will influence how PR teams share your story. Learn more from Senior Account Manager Andi Sommers.
Why Company Culture is More Important Than Ever
It’s vital for employees to feel connected to their company’s culture and values. Why? Account Coordinator Ashley Desserich explains and share how she sees Dittoe PR’s values come to life in real and tangible ways.
3 Reasons Your Company Should Budget for PR in 2024
Q4 is here, meaning many businesses and department leads are evaluating and finalizing their budgets for the upcoming year. Should PR make the cut? A strong PR strategy can take your business to new heights, especially during strained economic times. Here are 3 reasons your company should include PR in your 2024 budget.
