Dittoe Public Relations named a finalist in Ragan’s 2013 PR Daily Awards

Recently, Dittoe Public Relations was named a finalist for Ragan’s 2013 PR Daily Awards in the Best Event Marketing category for our work on the 2012 BMW Championship PGA TOUR tournament.

“It’s an honor to be recognized nationally by our peers for the results we produced for the BMW Championship,” said Chris Dittoe, president and co-founder of Dittoe Public Relations. “Our traditional media outreach combined with a fresh approach to social media marketing in our ‘Place the Pin’ contest led to record-setting attendance for the event and proved a boutique PR agency can deliver exceptional results.”

Our media relations and social media campaign focused on increasing local and regional awareness of an event new to Central Indiana, as well as creating and implementing special promotional events. Our multi-tiered approach paid dividends for the tournament: The 2012 BMW Championship surpassed its expected outcome and drew more than 143,000 spectators to become the highest-attended tournament in its 113-year history. In addition, the PGA TOUR named the BMW Championship “Best Tournament of the Year” following the commencement of the FedExCup Playoffs.

Highlights of our campaign include:

  • The BMW Championship was mentioned in 488 pieces of media coverage, leading to more than one billion impressions in print and online media.
  • An increase in the tournament’s social media reach and effectiveness, as its Twitter audience more than doubled, its Facebook page received 1,000 new “Likes” and its Klout score was raised from 17 to 64 in less than 30 days.
  • The “Place the Pin” marketing campaign drew more than 700 participants and generated more than $10,000 in ticket revenue.

Devised to drive awareness of the event offline and online, our “Place the Pin” campaign consisted of 18 BMW Championship-branded golf pin flag exhibits strategically placed around Indianapolis and Carmel. Public curiosity surrounding the displays combined with social media participation—fans posted pictures of the exhibits on Twitter and Facebook over an 18-day period—drove an increase in the BMW Championship’s social media presence and sparked community interest.

“The judges saw some truly incredible work from companies, agencies and individuals from around the world,” said Tyler Landry, awards program manager for the PR Daily Awards. “Each of the finalists in this year’s program represents the most innovative and successful work in the PR industry and should be proud of the being listed among the best of the best.”

The PR Daily Awards received more than 350 entries from corporations, public relations agencies, government agencies and non-profit organizations contending in 45 categories in traditional public relations and social media. Ragan’s PR Daily Awards will be announced in late-June and are judged by public relations experts, the editors of Ragan.com, PR Daily, HR Communication and Health Care Communication News. Award categories include traditional, digital/social media, annual report, branding and marketing, community relations/special campaigns, talent and Best PR Campaign of the Year.

To learn more about our custom media and social media campaigns, please feel free to reach out to us.

Dittoe PR media coverage highlight reel: Feb. 18-22, 2013

At Dittoe PR, we love telling our clients’ stories to the media – and it shows! From The New York Times to key industry trade publications, Dittoe PR clients made headlines this week.

  • Klipsch headphones received a shout out in The New York Times this week as a premium headphone brand with “realistic sound and value.” The Absolute Sound also included the Klipsch Heresy III in its March 2013 issue as one of The Absolute Sound’s Editors’ Choice Awards winners.
  • Drake’s and Survivor winner Rupert Boneham appeared on FOX59 to encourage viewers to come watch their favorite local celebrities play darts for a good cause. Come join the fun on Wed., Feb. 27 at Drake’s Indianapolis location at 3740 E. 82nd St.
  • Smarter Remarketer’s successful customer retargeting program with Shoe Carnival was featured in Direct Marketing News.
  • ISM College Planning’s Bill Wozniak was interviewed by WSBT radio in Michiana about college planning and FAFSA preparation. WIBQ radio in Terre Haute also spoke with Bill about this important and timely topic.
  • Green BEAN Delivery’s delivery of 2,200 pounds of fresh produce to a Cincinnati food bank put healthy foods in the homes that need it most.
  • STORServer’s launch of its new Virtual Appliance was featured in Channelpro Network and Database Trends and Applications, and its free TSM upgrade was highlighted in Search SMB Storage. The company’s new channel manager hire also made local and trade publication news.
  • Zotec’s RMBA sponsorship renewal also made industry headlines.
  • The Cellular Connection (TCC)’s new flagship store designs were featured in the World Interior Design Network and Commercial Construction & Renovation.

Need to spread the word about your organization? Let’s talk about how Dittoe PR can help.

Three Questions to Ask Before Pitching a Reporter

Stop right there. Before you even think about clicking send, ask yourself these three questions about your pitch.

#1 Would I click on this story?

The subject line of your email pitch can really make or break the entire story idea. Get inspiration by looking at the titles of previous stories or blog posts from the media outlet (and especially the reporter) you’re pitching. Looking at the list of the most emailed or most read stories on the publication’s website can spark good ideas too.

#2 Would their readers care about this story?

When creating your pitch, ask yourself if this is the type of story the media outlet’s readers would care about. If it’s even remotely a stretch, it’s time to go back to the drawing board and think of a different angle to take. In addition to thinking about the readers, make sure you’re thorough in your research so that you’re not pitching a type of story the writer would never cover. For example, you’d never want to pitch an entrepreneur profile story to someone who only writes advice-based columns for entrepreneurs.

#3 Would I read this pitch?

Time for a reality check. If you’re bored reading your own pitch, then the reporter will definitely be bored. Make it relevant to them, interesting and engaging from subject line to the final sentence. Consider using examples to illustrate what the company, service or product does to breathe more life into the pitch and make it sound less like a press release. Above all, make it as short as possible. No one has time to read a one page email pitch.

What’s the one question you always ask yourself before sending an email pitch? Is there one thing your most successful pitches have all had in common?

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