Dittoe PR Helps Crew Carwash Raise Over $30,000 for Riley Children’s Foundation

Crew 3A staple carwash organization in Central Indiana, Crew Carwash has a strong reputation for customer service and giving back to the local community. The organization has teamed up with Big Brothers Big Sisters of Central Indiana and Gleaners Food Bank of Indiana in the past, and at the start of 2016, wanted to begin a new partnership with Riley Children’s Foundation.

Crew’s plan was to donate 50 percent of the first month’s proceeds from every purchase of an Unlimited Wash plan between April 30-May 8 to Riley Children’s Foundation. Crew decided early on that all of the money raised would go to Riley’s Maternity and Newborn Health program, a brand new initiative aimed at greatly reducing Indiana’s infant mortality rate.

Fewer than 20 babies have been born at Riley Hospital since it opened in 1924. Soon, Riley Hospital will offer the full spectrum of maternity care, from low-risk pregnancies to specialty care for mothers and babies with complex needs.

Crew 2

As Crew embarked on this new partnership, Dittoe PR was there every step of the way. Dittoe coordinated all meetings between Crew and Riley, helped create the official campaign name – “Unlimited Hope for Riley” and social media hashtag – #Crew4Riley, and planned a major kick-off event at Crew’s Downtown Indianapolis location.

Crew worked closely with Riley to ensure Riley Kids and their families were able to attend the event. The kids enjoyed snacks, greeted customers and even helped spray down cars in the carwash tunnel.

Despite bad weather, (it rained eight of the nine days of the campaign), Crew was able to raise $31,563.

While Crew did an excellent job executing the campaign internally to its 600 team members, it was up to Dittoe PR to get the word out and inform local Central Indiana residents on how they can make an impact. Dittoe secured media placement on WRTV (ABC), WTHR (NBC), the Indianapolis Star, the International Car Wash Association and Professional Carwash & Detailing Magazine. This coverage generated 380,939 media impressions.

Needless to say, the “Unlimited Hope for Riley” campaign was a huge success for Crew, Riley Children’s Foundation, and most importantly, Riley patients. At Dittoe PR, we’re thrilled to spread the word of Crew’s philanthropic efforts and honored to help raise funds for such an important initiative.

Dittoe PR helps CycleBar breakaway from the peloton

Tired of being stuck behind joggers and walkers on the bike path? Say goodbye to traditional outdoor cycling and hello to CycleBar. CycleBar, an indoor cycling studio, opened its second location in Indianapolis with the help of Dittoe PR.

Unlike most workout studios that require a monthly membership fee, CycleBar Traders Point operates on a pay-per-class model that allows guests to purchase class packages and reserve their spots up to a week in advance.

CycleBar Traders Point ribbon cutting

How Dittoe PR assisted CycleBar’s opening

Dittoe PR invited area businesses, groups, and nonprofit organizations to attend a VIP experience free of charge. The only request? Riders were encouraged to bring spare office supplies as a special donation to Teachers’ Treasures, a local partner organization that helps teachers provide their students with the supplies necessary for a well-rounded education. Dittoe PR used the charitable tie to spark media interest and contribute to a good cause. A win-win for all involved.

Overall, CycleBar Traders Point was able to collect five donation boxes filled with new and gently used school supplies for Teachers’ Treasures. Each box weighed nearly 50 pounds!

“Our area teachers and students benefited enormously from this partnership,” said Margaret Sheehan, executive director of Teachers’ Treasures. “We are appreciative of CycleBar’s commitment to the community and in particular, to teachers and education.”

CycleBar Traders PointIn addition to reaching out to local businesses and nonprofits for VIP rides, Dittoe PR executed several communications tactics including media relations, influencer outreach, and organic social media promotion to secure mounds of coverage for CycleBar. Interviews have included – WISH TV, WRTV, Indianapolis Business Journal, The Indianapolis Star, and Current in Zionsville.

With Dittoe PR’s help, CycleBar Traders Point is on its way to becoming the hottest ride in Indy.  They’re located in the Traders Point Shopping Center at 6010 W. 86TH St., Suite 130 and are currently running a three for $29 ride deal. We hope to see you there!

Dittoe PR Helps Westin Indianapolis Celebrate Its Multi-Million Dollar Renovation

Westin Exterior

Westin Indianapolis has been a staple in downtown Indianapolis since 1989, offering visitors a top-tier place to stay in town for conventions, Colts games and more. The hotel has witnessed downtown Indianapolis evolve from an afterthought on the national level to one of the country’s best host sites for events, sports championships, national conferences and tournaments.

In order to meet the growing demand for luxury accommodations in downtown Indianapolis and to compete with new mega-hotels like the JW Marriot, Westin Indianapolis set out to complete a multi-million dollar renovation to provide guests with the best experience possible.

The renovation features 575 all-new guest rooms that include the latest technologies and designs, such as the signature Westin Heavenly® Bed and Westin Heavenly® Shower. It also unveiled the largest pipeline of high-speed Internet bandwidth available in any Indianapolis hotel and introduced its innovative office space, Tangent, which enhances productivity for small business groups

Westin Lobby 2The impressiveness of the renovation needed attention, both locally and nationally. The Westin team set out to find a way to effectively spread the word about its renovated hotel and to make sure the public knew they had become the most state-of-the-art hotel in downtown Indianapolis.

That’s where the Dittoe Public Relations team came into play. Westin worked with our firm to create buzz about the renovation through media relations, social media, contest promotions and the grand unveiling party. The team created a strategic campaign to ensure Westin’s success.

Regarding social media, the team updated Westin’s channels and created a unified goal for all posts and content. The results were tangible – showing a 5.4 percent increase in Facebook page likes, 6.9 percent increase in Twitter followers and a 32.5 percent increase in Instagram followers – all in only 45 days.

TangentAll of the focus around Westin’s renovation culminated with the grand unveiling party on April 22. Dittoe PR helped the Westin team prepare for the event by creating a press release outlining the renovation, crafting an email promotion campaign and constructing the invite design and copy.

Ultimately, Dittoe’s most important job was to make sure that the media attended and/or covered the event. By sending personalized invites to local media, Dittoe received eight confirmed responses from media members to either attend or write about the event.

The party was an incredible success, with more than 150 people arriving throughout the night to experience Westin’s renovations, sample delicious food and drinks and participate in a comprehensive tour of all of the hotel’s new offerings. Media outlets in attendance included the Indianapolis Star, Indianapolis Chamber of Commerce and Where Indianapolis, and WXIN-TV previewed the event

Westin LobbyAt the start of 2014, Indianapolis residents may not have known that one of downtown’s mainstays had become a hotel worthy of a successful celebration, but thanks to Dittoe PR, they do now.

Photos courtesy of  Indy Star Photographer Brent Drinkut.

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