Dittoe PR Helps Westin Indianapolis Celebrate Its Multi-Million Dollar Renovation

Westin Exterior

Westin Indianapolis has been a staple in downtown Indianapolis since 1989, offering visitors a top-tier place to stay in town for conventions, Colts games and more. The hotel has witnessed downtown Indianapolis evolve from an afterthought on the national level to one of the country’s best host sites for events, sports championships, national conferences and tournaments.

In order to meet the growing demand for luxury accommodations in downtown Indianapolis and to compete with new mega-hotels like the JW Marriot, Westin Indianapolis set out to complete a multi-million dollar renovation to provide guests with the best experience possible.

The renovation features 575 all-new guest rooms that include the latest technologies and designs, such as the signature Westin Heavenly® Bed and Westin Heavenly® Shower. It also unveiled the largest pipeline of high-speed Internet bandwidth available in any Indianapolis hotel and introduced its innovative office space, Tangent, which enhances productivity for small business groups

Westin Lobby 2The impressiveness of the renovation needed attention, both locally and nationally. The Westin team set out to find a way to effectively spread the word about its renovated hotel and to make sure the public knew they had become the most state-of-the-art hotel in downtown Indianapolis.

That’s where the Dittoe Public Relations team came into play. Westin worked with our firm to create buzz about the renovation through media relations, social media, contest promotions and the grand unveiling party. The team created a strategic campaign to ensure Westin’s success.

Regarding social media, the team updated Westin’s channels and created a unified goal for all posts and content. The results were tangible – showing a 5.4 percent increase in Facebook page likes, 6.9 percent increase in Twitter followers and a 32.5 percent increase in Instagram followers – all in only 45 days.

TangentAll of the focus around Westin’s renovation culminated with the grand unveiling party on April 22. Dittoe PR helped the Westin team prepare for the event by creating a press release outlining the renovation, crafting an email promotion campaign and constructing the invite design and copy.

Ultimately, Dittoe’s most important job was to make sure that the media attended and/or covered the event. By sending personalized invites to local media, Dittoe received eight confirmed responses from media members to either attend or write about the event.

The party was an incredible success, with more than 150 people arriving throughout the night to experience Westin’s renovations, sample delicious food and drinks and participate in a comprehensive tour of all of the hotel’s new offerings. Media outlets in attendance included the Indianapolis Star, Indianapolis Chamber of Commerce and Where Indianapolis, and WXIN-TV previewed the event

Westin LobbyAt the start of 2014, Indianapolis residents may not have known that one of downtown’s mainstays had become a hotel worthy of a successful celebration, but thanks to Dittoe PR, they do now.

Photos courtesy of  Indy Star Photographer Brent Drinkut.

We’re Looking for Spring Interns

We’re on the hunt for solid candidates for our spring internship program. If you’re interested in applying, read below and be sure to send your materials in by Tuesday, October 16. We will begin interviewing the week of October 21.

Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate strong writing skills, a basic understanding of media relations, an ability to interact professionally with clients and good judgment. A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account executives. The intern director will help the intern prioritize tasks and focus on multiple projects and deadlines simultaneously. Spring interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for a paid intern to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations materials including news releases, fact sheets, client meeting summaries, status reports, social media posts and other materials as directed
  • Carrying out special event planning activities and arrangements as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with the development and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
  • Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
  • Supporting the firm’s efforts by drafting news releases and performing research activities
  • Assisting firm staff with other client, business development and firm management projects as needed

To Apply: Please send a cover letter, resume and writing samples to:

Christy Chen, Partner and VP of Sales & Marketing
Dittoe Public Relations
2815 E. 62nd Street, Suite 300
Indianapolis, IN 46220
Or email: christy [at] dittoepr.com
No phone calls please.

Dittoe Public Relations named a finalist in Ragan’s 2013 PR Daily Awards

Recently, Dittoe Public Relations was named a finalist for Ragan’s 2013 PR Daily Awards in the Best Event Marketing category for our work on the 2012 BMW Championship PGA TOUR tournament.

“It’s an honor to be recognized nationally by our peers for the results we produced for the BMW Championship,” said Chris Dittoe, president and co-founder of Dittoe Public Relations. “Our traditional media outreach combined with a fresh approach to social media marketing in our ‘Place the Pin’ contest led to record-setting attendance for the event and proved a boutique PR agency can deliver exceptional results.”

Our media relations and social media campaign focused on increasing local and regional awareness of an event new to Central Indiana, as well as creating and implementing special promotional events. Our multi-tiered approach paid dividends for the tournament: The 2012 BMW Championship surpassed its expected outcome and drew more than 143,000 spectators to become the highest-attended tournament in its 113-year history. In addition, the PGA TOUR named the BMW Championship “Best Tournament of the Year” following the commencement of the FedExCup Playoffs.

Highlights of our campaign include:

  • The BMW Championship was mentioned in 488 pieces of media coverage, leading to more than one billion impressions in print and online media.
  • An increase in the tournament’s social media reach and effectiveness, as its Twitter audience more than doubled, its Facebook page received 1,000 new “Likes” and its Klout score was raised from 17 to 64 in less than 30 days.
  • The “Place the Pin” marketing campaign drew more than 700 participants and generated more than $10,000 in ticket revenue.

Devised to drive awareness of the event offline and online, our “Place the Pin” campaign consisted of 18 BMW Championship-branded golf pin flag exhibits strategically placed around Indianapolis and Carmel. Public curiosity surrounding the displays combined with social media participation—fans posted pictures of the exhibits on Twitter and Facebook over an 18-day period—drove an increase in the BMW Championship’s social media presence and sparked community interest.

“The judges saw some truly incredible work from companies, agencies and individuals from around the world,” said Tyler Landry, awards program manager for the PR Daily Awards. “Each of the finalists in this year’s program represents the most innovative and successful work in the PR industry and should be proud of the being listed among the best of the best.”

The PR Daily Awards received more than 350 entries from corporations, public relations agencies, government agencies and non-profit organizations contending in 45 categories in traditional public relations and social media. Ragan’s PR Daily Awards will be announced in late-June and are judged by public relations experts, the editors of Ragan.com, PR Daily, HR Communication and Health Care Communication News. Award categories include traditional, digital/social media, annual report, branding and marketing, community relations/special campaigns, talent and Best PR Campaign of the Year.

To learn more about our custom media and social media campaigns, please feel free to reach out to us.

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