by Ashley Shuler | Oct 25, 2023 | Content, PR tools
You may be uncertain about AI. Where do I even start? How do I ethically leverage it in my PR efforts? How can it help me work faster and better? Will it take my job? How do I disclose that I’m using AI to my clients or boss? As shared in the “The Realist’s Guide to...
by Sarah Cox-Dedrick | Jul 8, 2022 | Communication
Do you ever feel like what you’re trying to accomplish externally as a PR professional occasionally gets lost in translation when working with internal communications teams? As a PR professional (whether in an agency or in-house), you may find yourself so busy with...
by Ashley Shuler | Apr 6, 2022 | Event Planning, Event Promotion, Events
In-person, virtual or hybrid? When it comes to event planning and coverage, PR professionals (rightfully) have questions. Hosting events in a world affected by COVID-19 required major adjusting. Even with restrictions lifted, a responsive and flexible strategy is...
by Andi Sommers | Mar 24, 2022 | Journalism, Media Relations, PR tools, Public Relations
Seeing your business in a national publication may seem like a pie-in-the-sky idea for some. However, with the right story, tools and strategy, your PR team can help make this happen. If a press release is your first go-to tool in your toolbox, there are other...
by Sarah Cox-Dedrick | Feb 15, 2022 | Public Relations
No matter the size of your business, you likely want to find the best, and most impactful, ways to showcase your company’s highlights, announcements, success stories and new hires. How do you make that happen? The answer is easier said than done: Work with the media....
