Our Favorite DPR Moments of 2018

The new year is a great time to reset, reflect and set new goals — and that’s exactly what we’re going to do here.   From landing our clients in national media outlets and key industry publications to hiring six new full-time team members, Dittoe Public Relations has had an incredible 19th year driving results for our clients and growing our team. Relive our best moments of 2018 below.   Securing big media hits At Dittoe PR, we don’t wait for news to happen. We make news happen. We’re all about securing consistent media coverage for clients in top tier media [...]

How to Prep a Client for a Media Interview

At Dittoe Public Relations, we offer a variety of services that all help our clients put their best foot forward in their respective industries. You may have heard us refer to media relations as our “bread and butter,” and while it falls on us to secure the opportunities for coverage, it falls on our clients to execute a great interview (with a little help from us).   Let me start by saying that some clients are rockstar interviewees and love an opportunity to speak with media. To those clients, we salute you.   To the clients that don’t love the spotlight, we feel [...]

By |2019-02-19T18:35:34-05:00November 29th, 2018|Client Relationships, Media Relations|0 Comments

Using Instagram Stories to Show Off Your Brand Behind the Scenes

RIP, Snapchat.   Okay, so Snapchat isn’t officially dead, but in June 2018, Instagram reported having up to 400 million daily active users – more than twice that of Snapchat. While Snapchat is still appealing to teens, we’ve been steadily phasing it out of our clients’ strategic social media plans. Why post to Snapchat when you already have a great platform built up on Instagram?   If static Instagram posts are the sandcastles, Instagram Stories are the sandbox. You don’t have to worry as much about the content quality because that’s not what your audience is looking for. They want to [...]

PR Lingo 101: Phrases Every Pro Should Know

B-roll. Byline. Ed Cals. Embargo. Owned media. Press release. UMV.   If you’re a PR professional or work with media, you probably use some or all of these terms on a regular basis. We throw these phrases around with each other in the office, but we have to be mindful when speaking with a client or someone who’s not as familiar with public relations (like our friends or family). Heck, there were even some terms I had never heard of before starting my career at Dittoe PR (ed cals, anyone?).   Whether it’s an acronym, slang or just a word you’ve [...]

By |2018-11-01T11:29:06-05:00November 1st, 2018|Communication, PR tools|0 Comments
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