A few months ago I was asked by an inquisitive mind, “What is one beneficial skill you’ve picked up on but weren't necessarily taught?” I was pleasantly surprised by the question as it varies from the standard questions asked by prospective pros in the interview room.
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
Public Relations has transformed into an integrated service offering. In addition to media relations, PR also includes social media, thought leadership, content development, influencer engagement and much more. Collaboration helps all agencies do together what they cannot do separately.
Everyone knows what a press conference is, but determining when and why to organize one (or how) can be a little less clear. From a PR perspective, press conferences can be beneficial in acquiring an influx of media coverage all at once, allowing all attending media to simultaneously learn about and share an announcement and cause a big splash of coverage.
The enneagram is another personality test, but this one draws from your core motivations that helped shape you and is based on some of your biggest desires and fears. Learning and appreciating your enneagram type can help you understand the underlying reasons you’ve made a decision in your life – like your career.