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The Pros & Cons of Press Release Distribution Services

For big announcements, some companies and organizations may want to see their news published “on the wire” using a press release distribution services platform such as Business Wire, PR Newswire or PRWeb. For a fee, these subscription-based services can be used by PR professionals to distribute a client’s press releases to thousands of media outlets at once. While some companies may be required to complete a wire release because they are publicly traded, for others, knowing when and why to send a press release through the wire is crucial to saving any given business time and money. Dittoe Public Relations seldom ...

By |2020-10-16T14:25:43-04:00October 16th, 2020|PR tools|0 Comments

PR Pros: Networking Tips in the Age of Zoom

Networking. Some people cringe at the word while some welcome the opportunity to meet new faces, chat, and create relationships based on personal and professional similarities. Me? I’m a cringer, but in the world of PR, networking is inevitable.  With coronavirus changing everything, though, networking looks a lot different these days. No more in-person networking events or meeting strangers for coffee. And handshakes? Never heard of her. Luckily we have all become pretty technologically savvy in our “new normal” (ew), opening up an abundance of opportunities to meet and network from the comfort of your home. Not sure where to start? ...

By |2020-09-25T13:11:17-04:00August 17th, 2020|Events|0 Comments

Live From Indianapolis: It’s Public Relations! (How Comedy Skills Can Translate to PR)

Lights, camera, pitch! As Dittoe PR’s self-proclaimed “funny person,” I’ve dabbled in the world of comedy. In college, I was a member of Purdue’s premier improv comedy group The Crazy Monkeys, I’ve participated in an open mic night here and there, and I was awarded Best Actor for my comedic role as Bob Katz during the Dittoe PR Murder Mystery/Christmas Party of 2019. Aside from being part-time hilarious, I also am a PR pro, and truthfully wouldn’t be where I am today in my professional life if it weren’t for my time in acting and comedy. Getting up on stage in ...

By |2020-07-02T13:12:19-04:00July 2nd, 2020|Communication|0 Comments

How to Network & Find a Mentor in PR

If there is one thing I have learned in my career so far, it is the power of networking. Every single one of my career opportunities, including my network of contacts in the New York City fashion and entertainment industry, are a result of networking. Once, on a flight back to the U.S. after a semester abroad, I sat next to a man who, as it turned out, used to work for NBCUniversal in Manhattan. I shared that I was actively pursuing a career in communications and a dream of living and working in the Big Apple. We chatted on and ...

By |2020-06-05T15:48:15-04:00June 5th, 2020|Communication|0 Comments

Writing Tips & Tricks for PR Pros

I don’t know exactly how many papers I wrote in college, but the filing cabinet packed with bursting folders of my graded projects is probably a good hint that it was a lot. I like to write, and I’ve been pleasantly surprised by just how much writing is involved in public relations every day. Not just press releases or articles, but emails, social media content, strategic plans, website copy – you name it! I’m glad I get to use my college-honed writing skills every day for my career. Writing doesn’t come naturally to everyone, though, which is why having a plan ...

By |2020-05-26T14:44:03-04:00May 26th, 2020|Communication|0 Comments
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