Q4 is here, and that means it’s time for many businesses and department leads to evaluate and finalize their budgets for the upcoming year. It’s no secret that companies across many industries have felt a slowdown in 2023 compared to the booming post-pandemic economy...
Profound tragedy is unfortunately a recurring part of our lives. The COVID-19 pandemic. War. Mass shootings. Natural disasters. Police violence. Protests. Two weeks after 9/11, PR Week asked professionals to discuss when “normal” PR activity should resume. Answers...
Seeing your business in a national publication may seem like a pie-in-the-sky idea for some. However, with the right story, tools and strategy, your PR team can help make this happen. If a press release is your first go-to tool in your toolbox, there are other...
No matter the size of your business, you likely want to find the best, and most impactful, ways to showcase your company’s highlights, announcements, success stories and new hires. How do you make that happen? The answer is easier said than done: Work with the media....
“Should I hire a PR agency or just hire someone internally?” This is a question I hear often working on the business development side of things, and it’s one that took me several years of agency experience to fully understand how to answer. From a company...
Well, friends, we’re a year out from the onset of the pandemic. Since then, we’ve all encountered quite a bumpy road – be it COVID-19 illnesses or the slew of racial injustices – and companies around the world have had to alter their external presence one way or...
