by Ashley McMurray | Dec 12, 2025 | Media Relations, Media Strategy, Public Relations
AI is no longer “trending” or reserved for the most technology-driven fields; it’s here, shaping the future of all industries and professions. The great news for PR pros? Generative AI loves earned media, meaning we – yes, PR-loving humans – are positioned to play a...
by Marissa Smith | Sep 16, 2025 | Public Relations, Social Media, Strategy
In today’s marketing landscape, the most effective and cost-efficient strategies use both public relations and social media. When these tools work together, brands don’t just get noticed – they build trust, spark conversation and drive measurable outcomes. At Dittoe...
by Madisen Petrosky | May 30, 2025 | Media Relations, Public Relations
When people ask where I work and I tell them “Dittoe Public Relations,” I never anticipate the inevitable follow-up question: “What kind of work do you guys do?” We do public relations, it’s in the title. To be fair, that does include a lot of different kinds of...
by Lauryn Keegan | Oct 31, 2023 | Communication, Media Strategy, Public Relations, Strategy
Q4 is here, and that means it’s time for many businesses and department leads to evaluate and finalize their budgets for the upcoming year. It’s no secret that companies across many industries have felt a slowdown in 2023 compared to the booming post-pandemic economy...
by Ashley Shuler | Jul 29, 2022 | Public Relations
Profound tragedy is unfortunately a recurring part of our lives. The COVID-19 pandemic. War. Mass shootings. Natural disasters. Police violence. Protests. Two weeks after 9/11, PR Week asked professionals to discuss when “normal” PR activity should resume. Answers...
by Andi Sommers | Mar 24, 2022 | Journalism, Media Relations, PR tools, Public Relations
Seeing your business in a national publication may seem like a pie-in-the-sky idea for some. However, with the right story, tools and strategy, your PR team can help make this happen. If a press release is your first go-to tool in your toolbox, there are other...
