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3 Ways Survey Data, Market Research + Trends Secure Top Media Coverage

3 Ways Survey Data, Market Research + Trends Secure Top Media Coverage

by Sara Creighton | Sep 12, 2024 | Journalism, Media Relations, Media Strategy

As public relations professionals, one of the most important parts of our jobs is to be a good media partner. Journalists are constantly seeking fresh content while juggling multiple stories and deadlines. The easier we can make their jobs, and save them time, the...
A Q&A with Mallory Smith, Vice President of Consumer Brands

A Q&A with Mallory Smith, Vice President of Consumer Brands

by Dittoe PR | Apr 15, 2024 | Media Strategy, Public Relations, Strategy

If you’ve worked with Dittoe Public Relations in the past 10 years, there’s a good chance you’ve worked with Mallory Smith. Mallory is experienced in PR strategic ideation and planning and media relations. She thrives on elevating clients’ missions and brand awareness...
Onboarding a PR Agency: 6 Effective Steps for Businesses

Onboarding a PR Agency: 6 Effective Steps for Businesses

by Ashley Shuler | Feb 22, 2024 | Communication, Media Strategy, Strategy

Did you just sign a contract with a new PR agency? Congratulations! Finding the right partner takes significant work, but the real work has just begun once you’ve signed the dotted line. After a choice has been made on an agency, it’s crucial for everyone involved to...
Why Is Thought Leadership Essential to Your PR Strategy?

Why Is Thought Leadership Essential to Your PR Strategy?

by Madisen Petrosky | Feb 9, 2024 | Media Strategy, Public Relations, Thought Leadership

Companies can position themselves as industry authorities when their executives, leaders and subject matter experts share their knowledge and insight. Leadership, director and manager teams are full of talented individuals with a wide array of professional experiences...
PR Predictions for 2024: The Year of AI, Affiliate Marketing & Data

PR Predictions for 2024: The Year of AI, Affiliate Marketing & Data

by Ashley McMurray | Jan 16, 2024 | Media Strategy, Public Relations

With 2024 comes a total solar eclipse, the Summer Olympic games and an election year, but what’s in store for PR professionals as they look to excel in the year ahead? Below are the trends we anticipate will shake up the industry and play a significant role in setting...
PR Strategies to Consider When Targeting Different Age Demographics

PR Strategies to Consider When Targeting Different Age Demographics

by Andi Sommers | Nov 21, 2023 | Media Relations, Media Strategy, PR tools

With any successful brand, chances are leaders within that company can illustrate who their customer is, what they like to do on the weekends and much more. One of those characteristics that is arguably the most important is the age demographic of their target...
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