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Why Earned Media Deserves a Spot in Your Business Strategy

Why Earned Media Deserves a Spot in Your Business Strategy

by Andi Sommers | Jul 15, 2025 | Client Coverage, Media Relations, Media Strategy

In today’s crowded marketplace, simply having a great product or service isn’t enough. Businesses need to cut through the noise and build genuine trust with their audience. Paid advertising and owned content have their place, but there’s an...
Data-Driven PR: Using Metrics to Measure Success and Improve Strategy

Data-Driven PR: Using Metrics to Measure Success and Improve Strategy

by Ashley Desserich | Jun 20, 2025 | Media Relations, Media Strategy, Strategy, Thought Leadership

The facts: your brain can’t process creativity and logic at the same time. Left-brain thinking is focused on the facts and analytical reasoning, while right-brain thinking is more emotional and intuitive. The left side of the brain likes the tiny, granular details...
3 Ways Survey Data, Market Research + Trends Secure Top Media Coverage

3 Ways Survey Data, Market Research + Trends Secure Top Media Coverage

by Sara Creighton | Sep 12, 2024 | Journalism, Media Relations, Media Strategy

As public relations professionals, one of the most important parts of our jobs is to be a good media partner. Journalists are constantly seeking fresh content while juggling multiple stories and deadlines. The easier we can make their jobs, and save them time, the...
A Q&A with Mallory Smith, Vice President of Consumer Brands

A Q&A with Mallory Smith, Vice President of Consumer Brands

by Dittoe PR | Apr 15, 2024 | Media Strategy, Public Relations, Strategy

If you’ve worked with Dittoe Public Relations in the past 10 years, there’s a good chance you’ve worked with Mallory Smith. Mallory is experienced in PR strategic ideation and planning and media relations. She thrives on elevating clients’ missions and brand awareness...
Onboarding a PR Agency: 6 Effective Steps for Businesses

Onboarding a PR Agency: 6 Effective Steps for Businesses

by Ashley Shuler | Feb 22, 2024 | Communication, Media Strategy, Strategy

Did you just sign a contract with a new PR agency? Congratulations! Finding the right partner takes significant work, but the real work has just begun once you’ve signed the dotted line. After a choice has been made on an agency, it’s crucial for everyone involved to...
Why Is Thought Leadership Essential to Your PR Strategy?

Why Is Thought Leadership Essential to Your PR Strategy?

by Madisen Petrosky | Feb 9, 2024 | Media Strategy, Public Relations, Thought Leadership

Companies can position themselves as industry authorities when their executives, leaders and subject matter experts share their knowledge and insight. Leadership, director and manager teams are full of talented individuals with a wide array of professional experiences...
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Dittoe PR

Dittoe PR is a nationally recognized public relations and social media management agency.


Our Latest Posts

  • A bottle of WhistlePig Whiskey, a glass of ice, a can of Liquid Death, and a jigger sit on a bar top. Photo courtesy of WhistlePig Whiskey.
    Why Earned Media Deserves a Spot in Your Business Strategy
    by Andi Sommers
    July 15, 2025
  • Printed examples of brand kit elements spread on a table.
    How to Build a Brand Kit for Social Media [Updated 2025]
    by Marissa Smith
    July 3, 2025
  • Data-Driven PR: Using Metrics to Measure Success and Improve Strategy
    by Ashley Desserich
    June 20, 2025
  • 3 Ways Media Relations Can Drive Business Growth
    by Madisen Petrosky
    May 30, 2025
  • A colorful mural of Dittoe PR's values.
    Fall 2025 Internship Openings: Join Dittoe PR’s Public Relations + Social Media Team!
    by Ali Westergren
    May 28, 2025

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(317) 202-2280

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