Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
Beyond the Logo: How Branding Defines Your Story
Dittoe PR is taking a moment to refine who we are, what we do and why we do it. We have grown over the years and expanded our service offerings from public relations to comprehensive social media management, hyper-targeted digital marketing and advertising, and human-driven, SEO-backed content creation. Learn more about our renewed brand strategy.
The Impact of Generative AI on Social Media
We all know generative AI is prevalent in making fake images, but it’s also hard at work behind the scenes, analyzing our behaviors to power the algorithms that curate content tailored to our likes and interests. Read more from our Social Media Strategist Gabby Crays.
Top Crisis Communication Fails of 2025 Keeping Us Up at Night
2025 is behind it, but there are some brands who wish it never happened. From “Good Jeans” to “ColdplayGate,” we’re revisiting the biggest crisis communication blunders of 2025 and the lessons they teach.
Applications Open for Summer 2026 PR and Digital Marketing Internships at Dittoe PR
Dittoe PR is seeking public relations interns as well as social media and digital marketing interns to join our remote-first team for the Summer 2026 semester! Learn more and apply here.
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
Influencer Relations: Building Authentic Partnerships that Convert
Whether hosting an event, promoting a product, or planning a local experience, influencer relations are key to getting the word out. PR Specialist Claire Graham shows us how it’s done done done.
