Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
Are Google Ads Worth the Investment in 2026?
Google’s advertising ecosystem is undergoing one of its largest transformations since the introduction of Smart Bidding. With Google Ads becoming increasingly AI-driven, the question isn’t whether Google Ads work, but which campaign types are worth investing in?
Now Accepting Applications for Fall 2026 PR and Digital Marketing Internships at Dittoe PR
Dittoe PR is now accepting applications for Fall 2026 public relations, digital marketing, and social media internships! Learn more and apply right here.
SEO, AEO and Digital Optimization: Why Clear Brand Messaging Still Comes First
There are too many acronyms and tactics related to AI today to keep up with. The good news is that amid all the noise, one best practice remains unchanged: clear messaging, credible earned coverage, and a consistent digital presence is the best way to stand out. Learn more about why messaging matters the most in today’s digital marketing space.
Brands Showing Up in AI Search Have Something in Common: Good PR
The way people find information is changing, and earned media is at the center of it. Third-party research has the numbers to back up the importance of PR in companies’ communications plans. Dive in to AI’s impact on discoverability and credibility.
The Uncanny Impact of Generative AI on Digital Marketing
How do you create successful digital marketing content in the age of AI? With your primary audience in mind. Regardless of your business goals and the AI tools you’re using, humans should be your priority. Read how Dittoe PR combines human-centered experience and skills with AI tools to ensure your content is seen by the right people at the right time.
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
