Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
PR Strategies to Consider When Targeting Different Age Demographics
Who is your target demographic? Whether baby boomers or Gen Z or everyone in between, where your customers get their news will influence how PR teams share your story. Learn more from Senior Account Manager Andi Sommers.
Why Company Culture is More Important Than Ever
It’s vital for employees to feel connected to their company’s culture and values. Why? Account Coordinator Ashley Desserich explains and share how she sees Dittoe PR’s values come to life in real and tangible ways.
3 Reasons Your Company Should Budget for PR in 2024
Q4 is here, meaning many businesses and department leads are evaluating and finalizing their budgets for the upcoming year. Should PR make the cut? A strong PR strategy can take your business to new heights, especially during strained economic times. Here are 3 reasons your company should include PR in your 2024 budget.
AI Considerations & ChatGPT Prompts for PR, Social Media Professionals
AI is everywhere. Should you be using it in your PR work? Director of Accounts Ashley Shuler gives a comprehensive overview of the tools available, some prompts to get you started, and a reminder that AI won’t and can’t do your whole job for you.
How to Maximize Your Company Culture on Social Media
What’s the trick to appealing to potential employees and keeping them engaged through the hiring process and beyond? It’s no trick — it’s culture! See how Dittoe PR shows our company culture off on social media to get some ideas for your business.
Another BMW Championship in the Books! Dittoe PR Hits A Hole-in-One at 2023 PGA TOUR Playoff Event
For the 2023 BMW Championship, Dittoe PR implemented numerous PR strategies and community activations resulting in more than 530 media stories. See how we did it.
