Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
![How to Build a Brand Kit for Social Media [Updated 2025]](https://dittoepr.com/wp-content/uploads/2023/02/37-400x250.png)
How to Build a Brand Kit for Social Media [Updated 2025]
Proper branding is everything when it comes to having a strong presence on social media. That’s why it’s crucial to create and reference a brand kit that clearly outlines your brand’s curated image and voice. This post has been updated for 2025.
Data-Driven PR: Using Metrics to Measure Success and Improve Strategy
In PR, you need both creative and logical thinking to work together to tell a story. A successful campaign includes just the right amount of human interest paired with the right amount of data. PR Specialist Ashley Desserich shares how data can turn a PR campaign from lofty ideas into a concrete strategy.
3 Ways Media Relations Can Drive Business Growth
When people ask what kind of work public relations is, the simplest definition is “helping clients get covered in the news.” But that’s an oversimplification. Director of Content Madisen Petrosky shares three ways “getting covered in the news” can drive business growth.
Fall 2025 Internship Openings: Join Dittoe PR’s Public Relations + Social Media Team!
Looking to launch your career in public relations or social media? Want to intern at an agency where your ideas are valued and your work truly makes an impact? If you’re a driven, creative self-starter with a passion for storytelling and digital engagement, apply...
How Substack Is – and Isn’t – Changing PR
Journalists, media personalities and writers of all kinds have been flocking to Substack in recent years. Why? What does it mean for public relations? Senior Content Specialist Madisen Petrosky takes a look.
NOW HIRING: Digital Marketing Manager
Dittoe PR has an immediate opening for a part-time or full-time Digital Marketing Manager. If you have experience with social media and digital marketing services such as Google Ads and digital advertising, social media advertising, email marketing, and social media...
