Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Who is your target demographic? Whether baby boomers or Gen Z or everyone in between, where your customers get their news will influence how PR teams share your story. Learn more from Senior Account Manager Andi Sommers.
It’s vital for employees to feel connected to their company’s culture and values. Why? Account Coordinator Ashley Desserich explains and share how she sees Dittoe PR’s values come to life in real and tangible ways.
Q4 is here, meaning many businesses and department leads are evaluating and finalizing their budgets for the upcoming year. Should PR make the cut? A strong PR strategy can take your business to new heights, especially during strained economic times. Here are 3 reasons your company should include PR in your 2024 budget.
AI is everywhere. Should you be using it in your PR work? Director of Accounts Ashley Shuler gives a comprehensive overview of the tools available, some prompts to get you started, and a reminder that AI won’t and can’t do your whole job for you.
What’s the trick to appealing to potential employees and keeping them engaged through the hiring process and beyond? It’s no trick — it’s culture! See how Dittoe PR shows our company culture off on social media to get some ideas for your business.
For the 2023 BMW Championship, Dittoe PR implemented numerous PR strategies and community activations resulting in more than 530 media stories. See how we did it.