Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
How to Plan a Press Trip
It’s not every day you get to organize an international press trip on behalf of your client. So when Dittoe PR was given the opportunity to travel across the world to Greece for client WhistlePig Whiskey, we jumped on the chance and got to planning. But press trips...
Remote Leadership: How to Find Success Post-Pandemic
Thanks to Dittoe PR’s professional development stipend, part of my annual reading list includes a variety of digital marketing, social media and leadership books to keep me at the top of my game. As a leader within the company, it’s important to remain up to date with...
12 Tips for Success in Your First PR Gig
You’ve taken classes, you’ve job shadowed, you’ve interned, you’ve graduated, and now you’ve landed your first PR gig. Congrats! Take a look at our blog to see how you can apply all those tactical, technical and soft skills you’ve picked up along the way.
3 Ways to Engage in Meaningful Mentorship
Mentorships come in many forms, from family members and friends to educators and coaches to professional and hobby connections. No matter the form it takes, mentorships allow you to grow personally and professionally. In this blog post, read why Dittoe PR counts “Here We Grow” as one of our values and see three ways to engage in meaningful mentorships.
Public Relations in Times of National Tragedy
Profound tragedy is unfortunately a recurring part of our lives. When we have news to share, it can be a tricky question of what and when you should pitch. As humans, we want to be respectful. As PR professionals, we want to be sensitive to conditions and advise our clients and teams on the best course of action. See some tips on navigating public relations in times of national tragedy.
Phone Camera Hacks for the Best Social Photos
Remember when you had to have a separate camera with you if you wanted to capture the moment? Today’s smartphone cameras blow those old digital cameras of the early 2010s out of the water. If you’re wanting to boost your or your company’s social media visuals, check out these quick tips to produce your best work.