Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
APPLICATIONS CLOSED. Public Relations Coordinator
NOTE: The applications for this position have closed. Thank you for your interest!
Why Earned Media Deserves a Spot in Your Business Strategy
Paid advertising and owned content play important roles in strategy, but don’t forget about earned media. Senior PR Manager Andi Sommers breaks down why you need to reserve a spot in your strategy for earned media.
![How to Build a Brand Kit for Social Media [Updated 2025]](https://dittoepr.com/wp-content/uploads/2023/02/37-400x250.png)
How to Build a Brand Kit for Social Media [Updated 2025]
Proper branding is everything when it comes to having a strong presence on social media. That’s why it’s crucial to create and reference a brand kit that clearly outlines your brand’s curated image and voice. This post has been updated for 2025.
Data-Driven PR: Using Metrics to Measure Success and Improve Strategy
In PR, you need both creative and logical thinking to work together to tell a story. A successful campaign includes just the right amount of human interest paired with the right amount of data. PR Specialist Ashley Desserich shares how data can turn a PR campaign from lofty ideas into a concrete strategy.
3 Ways Media Relations Can Drive Business Growth
When people ask what kind of work public relations is, the simplest definition is “helping clients get covered in the news.” But that’s an oversimplification. Director of Content Madisen Petrosky shares three ways “getting covered in the news” can drive business growth.
Fall 2025 Internship Openings: Join Dittoe PR’s Public Relations + Social Media Team!
Looking to launch your career in public relations or social media? Want to intern at an agency where your ideas are valued and your work truly makes an impact? If you’re a driven, creative self-starter with a passion for storytelling and digital engagement, apply...
