Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
The Uncanny Impact of Generative AI on Digital Marketing
How do you create successful digital marketing content in the age of AI? With your primary audience in mind. Regardless of your business goals and the AI tools you’re using, humans should be your priority. Read how Dittoe PR combines human-centered experience and skills with AI tools to ensure your content is seen by the right people at the right time.
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
Beyond the Logo: How Branding Defines Your Story
Dittoe PR is taking a moment to refine who we are, what we do and why we do it. We have grown over the years and expanded our service offerings from public relations to comprehensive social media management, hyper-targeted digital marketing and advertising, and human-driven, SEO-backed content creation. Learn more about our renewed brand strategy.
The Impact of Generative AI on Social Media
We all know generative AI is prevalent in making fake images, but it’s also hard at work behind the scenes, analyzing our behaviors to power the algorithms that curate content tailored to our likes and interests. Read more from our Social Media Strategist Gabby Crays.
Top Crisis Communication Fails of 2025 Keeping Us Up at Night
2025 is behind it, but there are some brands who wish it never happened. From “Good Jeans” to “ColdplayGate,” we’re revisiting the biggest crisis communication blunders of 2025 and the lessons they teach.
Applications Open for Summer 2026 PR and Digital Marketing Internships at Dittoe PR
Dittoe PR is seeking public relations interns as well as social media and digital marketing interns to join our remote-first team for the Summer 2026 semester! Learn more and apply here.
