You may be uncertain about AI. Where do I even start? How do I ethically leverage it in my PR efforts? How can it help me work faster and better? Will it take my job? How do I disclose that I’m using AI to my clients or boss? As shared in the “The Realist’s Guide to...
Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data. Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have...
With Google at our fingertips, information isn’t hard to find. But finding credible information can sometimes be a challenge. In an era of “fake news,” it is more important than ever for public relations professionals to use credible sources in their pitches to...
With more than 18 million companies currently using LinkedIn, it can be difficult to make yours stand out. Luckily, Reid Hoffman (co-founder of LinkedIn) offers a way to break down the masses by industry, interest, and intent with LinkedIn Groups. LinkedIn Groups are...
With more than 83 percent of users worldwide unhappy with the new platform update, Snapchat’s usage could see a big decline in the coming months. Instagram has been making changes too, and – aside from the lack of a chronological timeline – users seem to be pleased...
Looking for some PR inspiration? We’ve rounded up the best PR blogs to follow in the new year. 1. Ragan’s PR Daily This is one of the more obvious and most popular ones out there, and more of us should be visiting it at least once a week. Not only does it...