Best PR Blogs to Follow in 2018

Looking for some PR inspiration? We’ve rounded up the best PR blogs to follow in the new year.

1.) Ragan’s PR Daily

This is one of the more obvious and most popular ones out there, and more of us should be visiting it at least once a week. Not only does it provide helpful writing tips – everything from ways to sign off an email to in-depth analysis on a trending topic – you’ll learn about new tools, successful public relations campaigns, and more.

Recommended article: Goodbye, SEO: PR is the new king

 

2.) PR Couture

With a specific section catering to career support, PR Couture provides an outlet for the not-so-pretty side of public relations. Along with hyping up successful PR professionals, they share open positions for prospective to seasoned PR pros searching for a career move.

Recommended article: Made a mistake at work? Here’s how to #HandleIt

 

3.) Spin Sucks

With the general population thinking that all PR professional spin stories or spit out #FakeNews, Spin Sucks does a nice job sharing the struggles in the industry and how to tackle them. Many of their articles compile best tools and best practices for your agency or as an individual. It has a little bit of everything.

Recommended article: Why today’s PR professionals need delegation skills

 

4.) PR 2.0 

With social media management becoming a more hand-in-hand service with traditional public relations, this blog helps guide you through, well, PR 2.0. It also guides you through the tricky topic of office politics and landing a leadership position.

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5.) Media Bullseye

With webinars, easy reads, podcasts, and long-form posts, Media Bullseye provides you with the knowledge of tools and gadgets for public relations success. “Chats with Chip” provides a unique and personality-driven perspective that could be useful to your agency or clients as a whole.

Recommended article: 5 Ways to make your brand more likable 

 

Whether you only have a few minutes or an hour, pick one of the above blogs (or even the Dittoe PR blog – shameless plug!) and dive deeper into the PR field and make professional development a priority in 2018.

 

How to get media coverage for your next company event

Event planning is not for the faint of heart. But the added responsibility of inviting the media and securing press coverage for an event is enough to make even the most seasoned event planner’s stress level go off the charts.

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We’re here for you. And we’re sharing some of our secrets to success.

At any given moment, our agency is working tirelessly on behalf of our clients to invite journalists and online influencers to grand openings, launch parties, philanthropic donations and other company events that need to receive maximum exposure in the media and online. We’ve even donned superhero capes for the sake of pulling off a great event.

In other words, to say we know what works (and what doesn’t) to get the media to attend and cover your company event would be an understatement. Here are some words of wisdom from Dittoe PR Vice President and Partner Megan Custodio that will help you look like a hero the next time you need to drum up media coverage for your big day.

Do your homework before blindly sending invitations to the media. Identify which media outlets are most important to target, and then conduct research on their websites to see who’s recently covered a similar event. For example, if you’re opening a new restaurant, you can search for the names of restaurants that have recently opened in your area and see who reported on the news of their grand opening or VIP party. Once you’ve extended an invitation and they accept, though, your work doesn’t stop there.

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After they arrive at the event, greet them as soon as you can and offer to facilitate any interviews they may need, answer their questions, take them on a tour if the event necessitates it and thank them for coming.”

Targeted outreach and being an on-site resource are just two of the many keys to generating maximum media exposure for company events. From selecting the best time of the day and week to hold an event to choosing the right language to use in your media invitations, there are several other variables to consider when devising your media relations strategies and tactics for your next celebration.

Have a big event on the horizon for your company and want to make your life a lot easier? Ask us how we can make your next event a success. Here’s how we’ve recently helped Broken Beaker Distillery, Indiana Grown and TCC, the nation’s largest Verizon Premium Wireless Retailer, get major media attention for their recent initiatives.

What Instagram’s Algorithm Change Means for Brands

The rapid growth of Instagram has resulted in more than 400 million monthly active users and a whopping 70 million photos shared on the platform per day. That’s a lot to miss out on – and no one wants to experience FOMO.

A new algorithm change being slowly rolled out by the social media platform will reduce users’ fears of missing out. Essentially, Instagram now shows what it believes users will want to see based on the length of time they’ve followed a person or brand as well as previous and current comments, likes and posting frequency.

Instagram blog (stock)

What this means for individuals is a more personalized, targeted user experience. More best friends’ newborn baby photos, more weekend reunion photos… you get the gist. It means a decrease in bad food pictures, Taylor Swift fan-girling and miscellaneous cat montages… unless that’s your cup of tea.

Brands, on the other hand, are terrified that this may signal the death of organic social impressions and that they’ll lose the reach of a previously reliable marketing channel, much like they did with Facebook when the site essentially made them pay for advertising so their posts could be seen. A valid concern considering that Facebook actually owns Instagram.

The general consensus seems to be that larger and more visual brands (think Patagonia, Nike, National Geographic) will be relatively unharmed by the changes, and may even benefit, while smaller and lesser known brands will be forced to become creative in their posts and rely on a loyal following that consistently engages with their content.

We’re always sharing interesting and engaging client updates and office happenings on our own Instagram profile. Make sure to follow us at @Dittoe_PR or request a consultation if you’re curious about how social media can tell your brand’s story.

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