Building a Better Workplace: Dittoe PR’s New Guiding Values and Vision

Now more than ever, company culture is highlighted across all areas of business and is often a huge driver in new business, talent acquisition, company morale, employee retention and more. Dittoe Public Relations has always held company culture in high regard, constantly seeking new ways to evolve and improve perks, policies and day-to-day morale for its employees.

 

Recently, we invited Katara McCarty, an organizational coach, speaker and author, to lead us on a six-month journey toward building a stronger company culture through unified personal and professional development. We dove right in by creating a fresh set of core values that define who we are and the principles that direct the way we do business as well as a vision statement that guides our internal decision-making.

 

After crowdsourcing responses to a select set of questions about Dittoe PR’s culture, the team collectively crafted four core values – or mantras – that we firmly believe in and practice daily to support each other, our clients and Dittoe PR as a system.

 

Cultivate Happy

At no surprise to our team, “happy” was one of the most common words to describe our company culture. Thus, having it prominently in the name of this value was key. Being a part of Dittoe PR is a special kind of job in that it’s “not just a job” at all (another common description). We have fun, work with passion and purpose, and value work-life balance. Cultivating happy is and always will be a top priority.

 

We’ve Got Your Back

Descriptors like “support,” “encouragement,” “respect” and “teamwork” were common themes throughout our collaborative brainstorming session for core values. Grouped together, we created “We’ve Got Your Back,” because truthfully, we do. From personal and professional triumphs or hardships, our team is always there for each other. Similarly, this value speaks volumes to how we treat our clients, because we’ve got their backs too.

 

Here We Grow

Dittoe PR has always held personal and professional growth in high regard. We firmly believe that our premier PR agency can only grow if our people grow too. That’s why we’re always investing in our employees – through professional development opportunities, mentorship programs, new client opportunities and more. Together, we can go farther.

 

Exceed Expectations

Internally and on behalf of our clients, we’re all in. Our team doesn’t just aim to meet client expectations, we strive to exceed them in any way possible. This is one of our greatest strengths, in fact. We are efficient and agile in our day-to-day operations, and through results-driven and solutions-oriented work, we go above and beyond.

 

Once our core values were established, we created a fresh vision statement that speaks to what Dittoe PR strives to accomplish and achieve as a unit. Together, we chose a vision that reflects our goals and objectives for our clients and our business. In every scenario, our team acts as storytellers on behalf of our clients. With that top of mind, our vision is to “proactively shape narratives that influence behavior and invoke change” every single day. Through media relations, content creation, award and speaking opportunities, social media management and so much more, we are telling stories that influence change … with passion and purpose.

 

By collaborating at all levels and implementing meaningful, company-wide values and a vision statement, we are set up to sustain our already strong company culture.

 

Think you’d make a great addition to our team? Check out our careers page to learn more about positions and contact Greta Snell, Director of Accounts, at greta [at] dittoepr.com to inquire about open positions and submit your materials.

How to Stay Productive While Traveling for a Client

At Dittoe PR, we have the privilege of working with an abundance of national clients located across the United States. Keeping in touch with these clients regularly is easy (shout-out to technology), but on the occasion we need to connect with them for a strategic meeting, conference, event or face-to-face check-in, we find ourselves packing our bags and hitting the road.

 

As enjoyable as it is to take a break from the day-to-day office tasks and strategize with our clients over a cup of coffee or assist in putting on a major event, it can also be stressful at times. Back home in Indianapolis, the workdays carry on. Our email inbox doesn’t magically halt and each client’s account teams are still expected to execute efforts and drive results. So how do we, as professionals with multiple clients or projects, stay productive during travel? Well, with practice, planning and discipline, of course!

 

Plan Ahead.

Working with account teams has its perks, but don’t leave them hanging! Be sure to prepare your teams before you leave to ensure they are aware of travel plans, availability for communication and client work, and the best way to reach you.

 

A good rule of thumb is to schedule a quick meeting to hammer out any last-minute projects that need finished up before you leave or hand off any unfinished business that will need attention while you are traveling. At Dittoe PR we often collaborate on shared “planners” to track projects and priorities, so everyone is on the same page regardless of schedules. That way both parties feel prepared and confident to handle anything that comes their way.

 

Wi-Fi Works Wonders.

Whether you find yourself on a long flight or road tripping, the uninterrupted time to yourself may produce hours of productivity otherwise lost. If you are on a plane for an extended period, it may be a good idea to invest in Wi-Fi to research, write or answer emails.

 

On the other hand, if you are passenger on a road trip and able to work in a moving car, bring a hotspot to get some work done! If Wi-Fi access isn’t an option, preparing notes for an upcoming meeting, creating content or scheduling priorities will keep you cool, calm and collected while on the road.

 

Inbox Insecurities?

The dreaded inbox. Everyone hates to think about their inbox when they are away. It may be scary to think about, but there are ways to take control. If you have the ability to respond in real-time, take a few minutes to respond from your phone. If it’s going to take more of your time, flag the email and wait until you get to a quiet space where you can respond from a computer.

 

If you are on a work trip where you won’t be able to check your email as often as you would like, set up an email schedule to help balance the workload. Check and respond to emails a few times a day, for example, at 9 a.m., 12 p.m. and 3 p.m. Setting an out of office message, directing urgent emails to a colleague, will also help to lighten the load.

 

All the Apps.

On the road your phone is always with you. That’s why it is so important to make use of apps on your phone that will help assist with work tasks. Get things checked off your to-do list in quick 10-20-minute periods while waiting for a client meeting to start, standing in line at the airport or waiting for a keynote speaker.

 

Some of the best apps to download are Microsoft Outlook, Dropbox, Google Docs, Google Drive and Slack (Dittoe PR’s personal lifeline).

 

Time To… Relax?

Traveling for a client can be extremely exhausting, so don’t forget to take some time for yourself! Make it a point to try out a new local restaurant, see the sights or visit a museum. You’ll never regret making time to explore. Even if you aren’t much of an adventurer or you don’t have time to see the sights, take a break at the end of each night and give yourself some quiet time. This will keep you energized and ready to take on the next day!

 

Work travel can disrupt day-to-day life, especially to anyone with a type A personality. Luckily, armed with the right tools to help us get through chaotic moments of traveling, we are able to navigate our workload with confidence.

 

Ready for us to come visit you? Contact Lauryn Gray at lauryn@dittoepr.com, or request a consultation today.

Ironworks Hotel Indy Celebrates Second Annual Ironworks Social

Recently, we assisted the Ironworks Hotel Indy in transforming their property from a hotel to a thriving outdoor festival for the second annual Ironworks Social event.

 

On Saturday, September 15, we celebrated the hotel’s first year in operation by hosting an event filled with live music, top-rated food and interactive activities for guests and their furry friends. The annual Ironworks Social event attracted hundreds of visitors and countless dogs while also raising thousands of dollars for the Humane Society for Hamilton County.

 

Guests enjoyed delectable menu items along with hand-crafted cocktails, beer or wine from Ironworks Hotel and Ironworks at Keystone restaurants. Food was available from Ruth’s Chris, Sangiovese Ristorante, Blue Sushi Sake Grill, Rize Restaurant and Provision, and libations from Tito’s Handmade Vodka and Daredevil Brewing Co. were available for purchase.

Indianapolis’ favorite Bluewater Kings Band and Chicago-based No Alternative Band also performed their own sets on stage, and guests were able to sing and dance the day away. Attendees could also receive complimentary mini-massages from Massage Heights Ironworks, wellness advice from Club Pilates, fitness tips from Orangetheory Fitness, purchase products and discuss civic sustainability with People for Urban Progress, make candles with Penn & Beech Candle Co., and learn more about Bottleworks Indy. One lucky attendee walked away with $1,000 of giveaway products from the in-kind donations of participating vendors.

 

The Humane Society for Hamilton County was also present with adoptable dogs and gourmet dog treats from A Dog Bakery for pups to enjoy. Along with the money raised, a few furry friends found their forever homes, too.

 

Thanks for celebrating the first birthday of Ironworks Hotel with us, Indy! We’re already looking forward to next year and can’t wait to see you again.