How to Prepare for a Post-Grad PR Job

It’s the most wonderful time of the year. No, I’m not talking about a certain red and green holiday, I’m talking about graduation! Earning your college degree, decorating your cap, walking across the giant stage, taking countless photos with your friends and family, the crippling anxiety of starting your first real-world job…okay, maybe that part wasn’t so great.

Going from college life to the real-world can be tough. There should really be a “What to Expect When You’re Expecting Your First Job” book on the shelf. Personally, I was a mixed bag of emotions when it was time for graduation. While I was excited to see what this new chapter had in store for me, I was absolutely terrified about what being a “real adult” actually meant.

I’ll let you in on a little secret – I didn’t have a job right out of college. It took me three months post-grad to find an internship in this industry (thank you, Dittoe PR). If you find yourself in a similar position, it is okay! You’ve got this. 

Whether you’re still in college and planning ahead for graduation or you’re a recent grad still looking for the perfect fit, with these four tips in mind, you’ll be a #PRpro come your first day of work.

Create a 90-day plan.

90 days might seem like a lifetime, especially when you’re starting your first post-grad job. However, the first 90 days are crucial to both you and your employer. By planning out your goals for the first 30, 60 and 90 days on the job, you’ll have created your own vision of what success looks like in your role.

Include smaller goals within your first 30 days, such as getting to know your co-workers or understanding your company’s vision. By 90 days, your goals can shift – how will you step up in your new role during this period? With goals set and visions in mind, you’ll be able to track your progress every step of the way. Thinking in the short-term keeps long-term stress at bay and makes everything a little more manageable.

Fun fact: At Dittoe PR, our fabulous office perks (half-day work from home, flex hours and unlimited vacation) start at 90 days!

 

Get skilled.

As PR pros, we’ve got a myriad of tools to help us throughout the day. Take some time between graduation and your first day to familiarize yourself with a few of PR’s most beloved measurement tools such as Critical Mention or Cision. You could even take a few weeks and earn your certification in Google Analytics – you know your PR professor would want you to!

Try to learn a few additional skills that will help you stand apart from your peers, too. Consider navigating through a design site such as Canva or teaching yourself Adobe Photoshop. You might not have needed these to land the job, but they’ll certainly come in handy throughout your career and show your employer that your love of learning did not end with your diploma.

 

Research. Research. Research.

You probably (hopefully) looked into your new company prior to your initial interview. However, just because you’ve been hired doesn’t mean you should stop researching your new digs. Prior to your first day, be aware of your company’s mission, their current clients and what they’re all about. This will no doubt impress your new leaders during the orientation and onboarding process.

Dig through the company’s “about us” tab for a glimpse into the organization. If the company has a blog section on the website, read a few of the recent posts to gain additional insight into their work culture before you step in on your first day. You should also follow the company on any and all social media platforms, engaging with their content to better understand just who you’ll be working with on a daily basis.

 

Live it up.

You’re hired. You just got your first post-grad job, so enjoy it! Bask in this moment – a college degree took you three, four, maybe even ten years. Celebrate your incredible accomplishment with friends and family before your first day on the job. Your loved ones will be sure to help boost your confidence and spark your joy prior to starting your career. In short, it’s okay to be proud of yourself! I promise.

Now, as they say in cliché movies and TV shows, go get ‘em tiger!    

 

Interested in becoming a PR pro with Dittoe PR? We are always accepting applications for consideration. Send your personalized cover letter, resume with references and writing samples to Greta Snell at greta@dittoepr.com.

Easy Ways to Amplify Media Coverage (Outside of Social Media)

Here at Dittoe PR, we secure amazing media coverage every day for our clients. But the efforts shouldn’t stop after sending the coverage link to the client. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media coverage. Since we already gave you a rundown on how to amplify media coverage via social media, here are some additional ways PR professionals can widen the reach of secured stories.

COMPANY WEBSITE
A company website is the heart of any brand, so leverage this space as a media amplification tactic by creating a landing page for company news. Here are some tips on how to have a fantastic press page:

  • Put a separate press release section on the press page. This helps website visitors differentiate between what is being shared by the company and what is actually secured media coverage.
  • Make it easy to find. It should be predominantly on the top of the navigation bar on the homepage.
  • Keep the verbiage concise. Keep it to the headline or a one sentence overview of the coverage.
  • Incorporate memorable quotes. Memorable quotes from media coverage act as testimonials for your company, thus proving your credibility. They can also show website visitors you deserve their business.


LEVERAGE AS CONTENT IN E-NEWSLETTERS
Leveraging news stories in e-newsletters is another great way to build your credibility, communicate your impact and create opportunities for touchpoints with current stakeholders, clients or customers. So, once a piece of coverage hits the web, consider how to incorporate the story in your email newsletter strategy. Depending on the frequency of coverage, consider grouping multiple stories into one email for maximum impact.

SHARE INTERNALLY
Don’t underestimate the importance of sharing media coverage with your colleagues or staff. Send around an email with a link and ask colleagues to share the coverage on their own social media networks. In addition, if the media coverage is shared on the outlet’s social media channels, make sure to ask employees to also “Like” or “Share” the post, as well as add a positive comment. This tactic helps keep the conversation going, draws more attention to the earned media and fosters a continued relationship with the outlet.

In addition, consider if the media coverage would make sense to share with partners or current investors to strengthen the partnership and expand the reach of the coverage through their networks. If you have partnered with any investors in the industry as well, this would be a great opportunity to share the coverage with them to see if they can share on their personal channels.

SHARE WITH POTENTIAL INVESTORS & CUSTOMERS
Media coverage can reassure potential investors about the interest in your company and potentially help lock in new rounds of funding. Sending media coverage to potential partners should be handled appropriately. Rather than bombarding them with every new piece of coverage secured, use it as a tactic to follow-up with an investor and continue the conversation by leveraging some top hits or a roundup of hits.

In addition, media coverage adds third-party credibility to messaging and can act like a compelling tool for validating sales team’s conversation with potential customers or stakeholders whether on sales calls or at trade shows.

Now that you know how to share great media coverage, perhaps you need help securing some? Contact Lauryn Gray at lauryn@dittoepr.com to set up a consultation today! 

Four reasons why your company needs PR

“Thank You for Smoking.” “The West Wing.” “Wag the Dog.”

These are all movies and TV shows that revolve around public relations. Now, if you notice, most of these involve some sort of crisis or needed “spin.” Flashback to more than a decade ago, and there was a slight stigma surrounding public relations. Often times PR was viewed as just “putting out fires” and only used when there was an emergency.

While we still help with crisis communications, utilizing a PR agency can provide great value for your company in many other ways.  

It can increase your brand’s credibility.
One of the biggest things PR can do for your business is help improve your overall brand credibility. Not only can secured media coverage be used as sales collateral, but it also shows readers that you are considered an expert in your industry. Media coverage in top-tier outlets or even specific trade publications shows others that your brand is worthy of recognition. With the right messaging and strategy, PR can increase your credibility as an established and potentially profitable investment target.

It can help create new business leads.
When done correctly, public relations can help improve business outcomes by generating new leads. When your brand or product is strategically placed in targeted or niche media outlets, you are becoming more visible to your target audience(s). At Dittoe PR, we focus on pitching the right publications – while you might not get the fancy national media hit every month, we can guarantee correct placement in the best publications for you.   

It can save you a buck or two.
If you haven’t checked how much it costs to advertise in a publication…don’t. Kidding. But it can be extremely expensive. That’s why we focus on earned media coverage and creating relationships with reporters. When we send over an ad value for a piece of coverage, that’s how much it would have cost to purchase an advertisement. Yes, you’re still paying an agency for their services, but it’s at the fraction of the overall advertising cost.

It can let you focus on your business at hand. 
Media relations is a full-time job (believe us, or else we’d be jobless). That’s why hiring a PR agency can help alleviate the pressure of running a business while building brand awareness (this is especially true for startups). While you’re working on the mechanics of the company, an agency will focus on media outreach, drafting content, submitting awards and more on your behalf.

We love hearing from new businesses who want to add PR to their queue. Think your organization could benefit from our assistance? Be sure to check out our full list of services and reach out to Lauryn Gray at lauryn@dittoepr.com today!