We’re Hiring! Talented Account Executive Needed

Calling all PR pros! We have an immediate opening for an Account Executive position.

ACCOUNT EXECUTIVE

Dittoe Public Relations seeks a stellar Account Executive to join its team. Account Executives are responsible for developing and executing strategic public relations initiatives on behalf of the firm’s clients. The ideal candidate will have excellent communication skills (both verbal and written), strong creativity, high energy and an outgoing personality. A strong emphasis is placed on media relations, strategic account management and client communication. We need self-starters and team players who enjoy spreading the word for the firm’s clients.

Limited travel is required for press tours, trade shows and client meetings. Preference will go toward those with at least two years of experience in public relations/media relations (agency experience is a plus). Salary will reflect level of experience and includes a great benefits package. Other perks include a gym membership, breakfast on Fridays, a weekly half-day work from home policy, summer flex hours, Wine Wednesdays, the “Wheel of Celebration” to celebrate birthdays and work anniversaries, breakfast/lunch & learns, unlimited vacation time and paid maternity/paternity leave.

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Responsibilities:

  • Manage proactive media relations efforts for target media (national, local and trade)
  • Work closely with senior account team members to implement objectives and strategies to achieve clients’ defined goals
  • Assist in content creation, such as press releases and advisories, thought leadership bylines, brand messaging, website content and more
  • Conduct and synthesize research, including media landscape and competitor analyses
  • Compile comprehensive measurement reports detailing public relations and media relations efforts and outcomes
  • Identify new opportunities to solve clients’ business problems and assist in the development of integrated, strategic public relations and social media campaigns
  • Guide clients through the execution of public relations strategy and maintain constant communication as a primary point of contact
  • Research industry trends, press lists and more
  • Assess and provide crisis communication expertise when necessary
  • Assist in event planning and coordination when needed
  • Commit to continuous learning and training opportunities
  • Supervise staff junior to you on projects, including Account Coordinators and seasonal interns
  • Contribute to the well-being, development and growth of the agency

Qualifications:

  • Bachelor’s degree in public relations, journalism, marketing, English or a related field
  • At least two years of full-time, relevant experience in public relations or a related field (agency experience is a plus)
  • Smart, creative, assertive and innovative individual who thrives in an extremely fast-paced environment
  • Flexibility and willingness to collaborate with teams
  • Must be a talented and versatile writer with both creative and technical writing experience
  • Media relations experience with a successful track record of pitching and securing opportunities
  • Successful track record of developing strategic public relations and social media campaigns
  • Proven ability to manage multiple client accounts in a variety of industries
  • Excellent communication skills, both verbal and written
  • Knowledge in social media, design, photography/videography are a plus

To apply, send your cover letter, resume with references, and writing samples to Greta Snell, Senior Account Manager, at greta[at]dittoepr.com. 

Stay Busy this Summer & Apply for Dittoe PR’s Summer Internship Program

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.

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Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or another communications-related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail, strong work ethic and good judgment.

The public relations intern will be mentored by the intern director and will work closely with the firm’s account coordinators, account executives and senior account managers. Summer interns will ideally work 40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
  • Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and updating additions and corrections
  • Supporting the firm’s efforts by drafting client-ready materials and performing research activities for new and existing clients
  • Carrying out special event planning activities and duties as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with administrative duties including B2B communications, organization, office tasks and errands on behalf of team members
  • Assisting firm staff with other client, business development and firm management projects as needed

To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Monday, February 6.

Four ways your brand can benefit from a media tour

While social media has made journalists more accessible than ever, and a well-crafted email pitch can secure phenomenal media coverage for your brand, there’s still no substitute for meeting face-to-face with a journalist to share your story.

Do you have a great company story, product or service for which you’ve struggled to get media coverage? Here are four reasons why a media tour might make sense for your brand:

You have a product or service to demo. Some products and services are more challenging to get attention in the media simply because they aren’t convenient for a journalist to try out for themselves. Many journalists are hesitant to tell their readers about a product or service unless they have experienced it firsthand. This means you can drastically improve your chances of obtaining media coverage by bringing the product or service to them, providing a brief demo and answering their questions. Not to mention, you’ll receive valuable feedback that you can incorporate into future versions of the product or service.

slack_for_ios_upload_720In-person meetings establish you as a trusted source for future stories. If you regularly produce research that journalists can use in future stories, or you are willing to go on the record to comment on industry news and trends, then an in-person meeting offers a great venue for you to explain the type of information you can provide to them that would appear in their stories. When these journalists need information from outside sources for their stories, you’ll be top of mind to them and asked to contribute your statistics or perspectives. Your company name will be cited in these stories, which only further establishes your credibility amongst your target audience.

Video enhances your brand’s story. If a picture says a thousand words, then a video is worth a million. For products or services that benefit from a demonstration as opposed to a still image, there’s no better place to be than filming an in-person studio interview with a media outlet that reaches your target audience. Video is one of the most popular storytelling formats around. In fact, the average U.S. adult spends more than 10 hours each week watching videos on digital devices.

Your enthusiasm for your company story, product or service is infectious….and way more effective to hear in person. There’s nothing that can match the power of your presence to capture the attention of journalists. Email pitches and social media outreaches can, in no way, convey the passion you have in your voice when you talk about your company, product or service. The right pitch, delivered in person, can effectively convince a journalist why you have a great story, product or service that their readers should know about.

We recently conducted a media tour in New York City for our client Redux, a device that brings liquid-damaged smartphones back to life. The meetings we scheduled have already resulted in coverage in Mashable and New York Magazine, and there are still several pieces of great media coverage to come. Could your brand benefit from a media tour? If so, let’s talk.

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