A SUBstantial Grand Opening for GetGo Cafe + Market

For many, driving to and from work, school, appointments, etc. has opened Pandora’s box to “sub”-par food decisions. However, a Pennsylvania chain is attempting to change the narrative that busy people can’t eat quick and fresh meals.

GetGo Cafe + Market, a convenient concept from multi-format food retailer Giant Eagle, offers a wide-ranging menu of made-fresh-to-order foods including custom-made subs, burgers, breakfast sandwiches, smoothies and expressos, and more.


After adding a location in Carmel last October, the chain is continuing to expand into Central Indiana with the addition of four new Indianapolis-area locations. The expansion will create more than 150 jobs.

Dittoe PR was tasked with raising awareness about the expansion and did so in star-studded fashion.

Alongside the GetGo team, Dittoe PR helped plan and execute “sub-cutting” ceremonies and charitable sub-building challenges involving community members at two grand openings in Plainfield and Rockville Road in Indianapolis. Adding even more excitement, celebrity chef and renowned restaurateur Michael Symon joined in the grand opening celebrations.


While Dittoe PR coordinated on-site media opportunities, Symon diced up subs and welcomed hungry customers at both locations. In total, Dittoe PR’s effort resulted in 22 media placements including the Indy Star, FOX59, WISH-TV, Indy Style, WIBC and RTV6 – with more to come. Within a couple days, media placements totaled more than 2 million impressions.

Interested in learning more about Dittoe PR’s work in restaurants and events? Request a consultation to learn more about how we can spread the word for your business.

Finish the School Year Strong with Dittoe PR’s Spring Internship Program

A challenging spring semester internship experience could be what you need to successfully land a summer job! We’re weeding through resumes to find the best of the best to complete our team this Spring. If you’re interested in experiencing PR agency life and gaining real-world knowledge by working with bright and talented professionals, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.


Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail and good judgment.

A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account coordinators, account executives and senior account managers. Spring interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
  • Carrying out special event planning activities and arrangements as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
  • Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
  • Supporting the firm’s efforts by drafting client-ready materials and performing research activities
  • Assisting firm staff with other client, business development and firm management projects as needed


To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Friday, November 11.

Are Twitter Ads Relevant in the Age of Temporary Messaging Apps?

For those with their finger on the pulse of digital media, it may seem as though Snapchat reaches new heights every day. For instance, Snapchat now has more daily users than Twitter or LinkedIn and is accessed regularly by 30 percent of all U.S. millennials.

But does this mean that it’s logical for your brand to begin a Snapchat advertising campaign? Most likely not, and especially not for small or mid-sized businesses lacking a teen and young adult customer base. Although Snapchat recently launched an expansion of its advertising opportunities, the platform has not yet been developed to the extent where a majority of businesses can leverage its reach for a significant ROI.

However, there is one social platform that offers unparalleled social advertising ROI – Twitter. Though it’s reached maturation, the little blue bird still packs a punch where influence and targeting is concerned and more so than ever with updated advertising features such as conversational ads and video ads on specific content categories.


The efficacy of Twitter advertising was on display during one of the biggest nights in American politics – the first presidential debate. Jenna Golden, head of political ad sales for Twitter, reported that her team dealt with multiple budgets of at least six figures on debate night. Eclipsing 84 million viewers and more than 10 million tweets, the event easily claimed the title of the most tweeted debate ever. Golden also noted that Twitter’s advertising tools allow campaigns of all magnitudes to target potential voters by demographic categories such geography, gender and Twitter-specific criteria such as the accounts a user follows or even specific hashtags they’ve used.

But can regular businesses leverage the social media site to the same extent? Absolutely!

Twitter offers a variety of targeting efforts based on who a user follows, interest categories, words and phrases a user recently tweeted or even what they’ve searched for. By honing in on the demographics of an ideal customer base, businesses can reach their audience more easily and cost effectively than other social networks without in-depth ad targeting.


Whether you’re a microbusiness with a team of one or a multi-billion-dollar company, Twitter has direct access to and influence over your audience – no matter now large or small, niche or broad – you just have to pay to consistently get your content in front of them.

Have questions about whether social media advertising may be right for your business? Request a consultation with our team of experts and we’ll walk you through social media platforms and PR/advertising options that deliver measurable results.

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