by Dittoe PR | May 18, 2018 | Crisis Communications, Media Strategy, PR tools, Social Media
Let’s face it. In today’s fast-paced and ever-changing world, we use social media more and more to digest our news rather than traditional media. Nearly 67 percent of American adults rely on platforms such as Facebook, Twitter, and Snapchat for news. So, when a crisis...
by Skylar Whitney | Apr 26, 2018 | Communication, Content, Credibility, Media Strategy, PR tools, Public Relations, Social Media
With more than 18 million companies currently using LinkedIn, it can be difficult to make yours stand out. Luckily, Reid Hoffman (co-founder of LinkedIn) offers a way to break down the masses by industry, interest, and intent with LinkedIn Groups. LinkedIn Groups are...
by Dittoe PR | Mar 29, 2018 | Design, Media Relations, Media Strategy, Public Relations, Social Media, Thought Leadership
Oftentimes when people think of public relations, they think of high-class parties and frivolous networking – as if we all are living the life of Samantha Jones, but as my colleague Vanessa Staublin demonstrated in part one of this series, public relations is much...
by Skylar Whitney | Mar 15, 2018 | Content, Media Relations, PR tools, Public Relations, Social Media, Thought Leadership
With more than 83 percent of users worldwide unhappy with the new platform update, Snapchat’s usage could see a big decline in the coming months. Instagram has been making changes too, and – aside from the lack of a chronological timeline – users seem to be pleased...
by Greta Snell | Feb 15, 2018 | Media Strategy, Social Media
Although it’s been around for decades in the form of celebrity endorsements, influencer relations is the latest craze in public relations and integrated marketing and is only going to continue to grow in relevancy. Rightfully so, too, because if done correctly,...
