Three ways you should already be using LinkedIn

If you’re reading this, we assume you already have a LinkedIn profile and are familiar with the platform. (If not, what are you waiting for?) What you might not know, however, is that the social networking site is more than just a digital resume.   LinkedIn has enabled companies to share more information, recruit employees, gain valuable customer feedback, generate new ideas and more. Using the following platform tools strategically will help position you as an industry thought leader and lend additional credibility to your brand.   Take advantage of LinkedIn Groups. LinkedIn Groups are virtual hubs on LinkedIn that provide [...]

By |2018-09-19T15:32:15-04:00September 7th, 2018|Communication, Public Relations, Social Media|0 Comments

How To Use Your PR Internship as a Networking Opportunity

By: Lyndsey Isenhower   If you’ve ever applied for a job, you’ve probably heard the saying, “it’s not what you know, but who you know.” The more people you connect with in the company or industry that you aim to be in, the higher chance for employment. Networking is one of the most valuable tools available to get where you want to go. And internships are a great way to begin the networking process – after all, you meet and work with people that are already in your chosen industry!   As a former intern myself, here are a few tips [...]

By |2018-08-02T08:39:12-04:00August 2nd, 2018|Internship, Media Relations, Public Relations|0 Comments

How to Take Advantage of LinkedIn Groups

With more than 18 million companies currently using LinkedIn, it can be difficult to make yours stand out. Luckily, Reid Hoffman (co-founder of LinkedIn) offers a way to break down the masses by industry, interest, and intent with LinkedIn Groups.   LinkedIn Groups are virtual hubs on LinkedIn that provide a “place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.”   There are nearly 2.1 million groups on LinkedIn – which is still a LOT – but when broken down by industry, [...]

How to Choose the Right Social Networks For Your Brand

Even though many companies use social media to promote their brand, there is still some doubt surrounding its viability. Am I seeing results from social media? Are we actually engaging with prospects? Why are we spending so much time on these networks? These concerns are common, and some people will always be wary of social media. However, Forbes recently reported that the rising fad is here to stay and "the longer you wait, the more you have to lose." Here’s a list of potential benefits your business could realize by using social media marketing: Increased brand recognition Improved brand loyalty More [...]

By |2015-09-21T16:34:11-04:00September 21st, 2015|Content, PR tools, Social Media|0 Comments
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