by Ashley McMurray | Jan 16, 2024 | Media Strategy, Public Relations
With 2024 comes a total solar eclipse, the Summer Olympic games and an election year, but what’s in store for PR professionals as they look to excel in the year ahead? Below are the trends we anticipate will shake up the industry and play a significant role in setting...
by Paige Grimmer | Jan 9, 2024 | Social Media
In the ever-evolving landscape of social media, staying ahead of the curve is crucial for individuals and businesses alike. As we kick off 2024, it’s time to explore the anticipated social media trends that are poised to redefine the way we connect, engage and...
by Andi Sommers | Nov 21, 2023 | Media Relations, Media Strategy, PR tools
With any successful brand, chances are leaders within that company can illustrate who their customer is, what they like to do on the weekends and much more. One of those characteristics that is arguably the most important is the age demographic of their target...
by Ashley Desserich | Nov 8, 2023 | Company Culture
A strong company culture speaks volumes to any and all employees, especially now. According to Edelman, following a “black swan” event such as 9/11 or the COVID-19 pandemic, people hone in on their values and reflect on how they are spending their time. In Edelman’s...
by Lauryn Keegan | Oct 31, 2023 | Communication, Media Strategy, Public Relations, Strategy
Q4 is here, and that means it’s time for many businesses and department leads to evaluate and finalize their budgets for the upcoming year. It’s no secret that companies across many industries have felt a slowdown in 2023 compared to the booming post-pandemic economy...
