by Lauryn Keegan | May 5, 2026 | Media Relations, Media Strategy, Public Relations
If PR has been sitting at the bottom of your budget priority list, there’s never been a better time to move it up. Gartner — one of the most respected research and advisory firms in the world — recently predicted that by 2027, the mass adoption of public large...
by Madisen Petrosky | Apr 20, 2026 | Content, Digital Marketing, PR tools
One of my summer jobs during college was to answer people’s questions online. Essentially, I was paid to Google things before smartphones were ubiquitous, and when the most effective search results came from stringing keywords together. As an example, if someone...
by Gabby Crays | Feb 26, 2026 | Digital Marketing, Social Media
We’ve all been fooled by videos and photos on social media that seem real, only to discover they were entirely AI-generated. But beyond the content we see, AI is working behind the scenes, analyzing our behaviors to power algorithms and using that data to curate...
by Ashley McMurray | Dec 12, 2025 | Media Relations, Media Strategy, Public Relations
AI is no longer “trending” or reserved for the most technology-driven fields; it’s here, shaping the future of all industries and professions. The great news for PR pros? Generative AI loves earned media, meaning we – yes, PR-loving humans – are positioned to play a...
by Ashley Shuler | Oct 25, 2023 | Content, PR tools
You may be uncertain about AI. Where do I even start? How do I ethically leverage it in my PR efforts? How can it help me work faster and better? Will it take my job? How do I disclose that I’m using AI to my clients or boss? As shared in the “The Realist’s Guide to...
