by Madisen Petrosky | Jul 15, 2024 | Content, Journalism, PR tools
For better or worse, I wasn’t very good at grammar lessons in school. I could never remember the right word for different parts of complex sentences (which one is the participial phrase?) or the exact name of an error (what is a comma splice anyway?). But I read and...
by Andi Sommers | Nov 21, 2023 | Media Relations, Media Strategy, PR tools
With any successful brand, chances are leaders within that company can illustrate who their customer is, what they like to do on the weekends and much more. One of those characteristics that is arguably the most important is the age demographic of their target...
by Ashley Shuler | Oct 25, 2023 | Content, PR tools
You may be uncertain about AI. Where do I even start? How do I ethically leverage it in my PR efforts? How can it help me work faster and better? Will it take my job? How do I disclose that I’m using AI to my clients or boss? As shared in the “The Realist’s Guide to...
by Ashley McMurray | Apr 5, 2023 | PR tools
On July 1, 2023, we bid farewell to the Google Analytics we have known, loved – and maybe at times hated – for the last decade. In its place, we welcome Google Analytics 4 (GA4), a measurement powerhouse that represents the future of web activity tracking. GA4...
by Andi Sommers | Mar 24, 2022 | Journalism, Media Relations, PR tools, Public Relations
Seeing your business in a national publication may seem like a pie-in-the-sky idea for some. However, with the right story, tools and strategy, your PR team can help make this happen. If a press release is your first go-to tool in your toolbox, there are other...
by Ashley Shuler | Oct 16, 2020 | PR tools
For big announcements, some companies and organizations may want to see their news published “on the wire” using a press release distribution services platform such as Business Wire, PR Newswire or PRWeb. For a fee, these subscription-based services can be used by PR...
