As public relations professionals, one of the most important parts of our jobs is to be a good media partner. Journalists are constantly seeking fresh content while juggling multiple stories and deadlines. The easier we can make their jobs, and save them time, the...
For better or worse, I wasn’t very good at grammar lessons in school. I could never remember the right word for different parts of complex sentences (which one is the participial phrase?) or the exact name of an error (what is a comma splice anyway?). But I read and...
Seeing your business in a national publication may seem like a pie-in-the-sky idea for some. However, with the right story, tools and strategy, your PR team can help make this happen. If a press release is your first go-to tool in your toolbox, there are other...
As a young kid, I felt I was destined to be a journalist. I wrote family newsletters and questionable short stories. I scored the editor-in-chief spot on the high school newspaper staff and eventually made my way to the college newsroom. But my career led me...
Our team recently had the opportunity to host a few students from the Beth Wood Chapter of PRSSA at Indiana University who somehow mustered the energy to get out of bed early on a Friday morning to slog their way from Bloomington to Indianapolis for an agency tour of...
Like it or not, advancements in technology and communication are happening at an insanely rapid pace. Sometimes, it can feel like a full-time job trying to keep up with the latest and greatest tech tools, social media networks and communication strategies. Not to...
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Dittoe PR is a nationally recognized public relations and social media management agency.