The Importance of Building A Personal Brand in PR

When it comes to communicating in the business world, there’s nothing more important than strong, authentic branding. When done properly, a brand tells a story, builds a customer base and captures attention. As PR professionals, we are often so focused on building our...

Advancing in an Agency

Most of us at Dittoe PR know that a good portion of our blog traffic comes from students and recent grads interested in a future position at either our firm or a public relations firm like ours. We know that and we like it, because, well, we’re great at what we do....