Megan Custodio
Senior Vice President and Partner
Megan has spent the past 16+ years with Dittoe PR, following graduation from Indiana University. Since then, she has grown in title (from intern to senior vice president and partner) and responsibilities (including business strategy and growth, client success, employee relations and development, and more). During her time at Dittoe PR, Megan has played a pivotal role in growing the agency’s workforce by 466%, expanding the company’s service offerings, developing and retaining team members, and building a company culture that is second to none. Megan was named a 2022 “Indy’s Best and Brightest” award winner and a PRNEWS “Top Women in PR” honoree.
A mom of three boys, Megan spends her (limited) remaining free time volunteering on the boards for the Humane Society of Hamilton County and More Than a Phone.
Facebook Live Tips: Before, During and After
Since Facebook rolled out its Live video streaming feature in 2016, more than 3.5 billion broadcasts have been viewed on the platform. Facebook Live video content receives an average of 3x more views than other video content on the platform, earning more than 3,000 years (yes, years) of watch time each day.
How PR Has Shifted Since COVID-19
Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff at Dittoe PR, it’s been interesting to observe how our day-to-day lives have shifted – everything from where we’re working, to what our clients need.
The Pros & Cons of Press Release Distribution Services
For big announcements, some companies and organizations may want to see their news published “on the wire” using a press release distribution services platform such as Business Wire, PR Newswire or PRWeb. For a fee, these subscription-based services can be used by PR professionals to distribute a client’s press releases to thousands of media outlets at once.
Agency vs. In-house: Sports PR
With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor...
Newsjacking Amid a Pandemic
The best way to make the news when there’s too much of it is to join the conversation. One of our favorite ways to ensure that the right people learn about our clients at the right time is through a strategy called “newsjacking.”
A Q&A with Ashley Eggert, VP of Client Services
Last week, we shared a blog post announcing two recent promotions at Dittoe PR. Ashley Eggert was named vice president of client services, and Greta Snell is now vice president of strategic initiatives. If you haven’t had a chance to see the Q&A we did with Greta,...
Dittoe Public Relations Makes Vice President Appointments
Our entire team at Dittoe PR is beyond excited to announce the recent promotions of Ashley Eggert and Greta Snell to vice president of client services and vice president of strategic initiatives, respectively. Previously, Ashley and Greta served as directors of...
4 Instagram Tools to Boost Engagement
We’re not talking about getting down on one knee with a diamond ring, we’re talking about Instagram engagement. In 2020, social media has been the most important tool – and sometimes, the only tool – for brands to communicate with their target audience throughout the...
PR Pros: Networking Tips in the Age of Zoom
Networking. Some people cringe at the word while some welcome the opportunity to meet new faces, chat, and create relationships based on personal and professional similarities. Me? I’m a cringer, but in the world of PR, networking is inevitable. With coronavirus...
Summer Tips for PR Career Development
Summer is a time when the skies are blue, the temperatures are warm, and the opportunities to advance your career can be found all around you. Due to the coronavirus, though, this summer already has been and is going to be one filled with social distancing and other...
Call To Action
Create a department-specific call to action here. For example, Skylar’s would be social media management.
