Last week, we shared a blog post announcing two recent promotions at Dittoe PR. Ashley Eggert was named vice president of client services, and Greta Snell is now vice president of strategic initiatives. If you haven’t had a chance to see the Q&A we did with Greta, click here to check it out or head to our Instagram to watch a short video Q&A.

Ashley joined Dittoe PR in 2009 as an account executive and has taken on increasing responsibilities over the years. Most recently, she served as a director of accounts. In her new role, Ashley will be responsible for overseeing Dittoe PR’s technological resources and budget as well as identifying systems and tools to optimize the firm’s processes.

We are all about celebrating the accomplishments of our team members at Dittoe PR. It’s an important part of our values as a firm: “We’ve Got Your Back,” “Here We Grow,” “Cultivate Happy” and “Exceed Expectations.”

We’d love for you to get to know Ashley a little better. Check out our five questions with her!

1. Tell us, who is Ashley outside of the office?

I’m extremely dedicated to my family, friends and dogs. I’m engaged to my fiancé Nick. Unfortunately, we had to push back our September wedding to 2021 due to COVID-19, but I have enjoyed the wedding planning process outside of that. Nick and I have a very large and vivacious Great Pyrenees, Winston. Our first pup we owned together, Carlos, was an important part of our little family and remains forever in our hearts.

We live in the Butler-Tarkington neighborhood, which I absolutely love! I’m incredibly passionate about my local community and supporting the small businesses around me.

I’m also a voracious reader and lover of travel and new experiences. For the past year, I’ve been a die-hard Orange Theory enthusiast, which helps with my other passion: I’m a huge foodie!

2. What has been the biggest highlight of your career?

Because of my long tenure with Dittoe PR (11 years), the highlight that stands out most has been witnessing the growth and evolution of our firm for the better in all areas, from service offerings to team size, client roster, culture and more.

It’s humbling to have the ability to create new policies, perks and strategies that will benefit our employees, clients and agency for the next 11 years and beyond. To have come so far with the same organization over time is truly a unique and rewarding professional experience.

3. What is your favorite thing about PR agency life?

I thrive in a fast-paced setting and find it critical to keeping me engaged and motivated. Agency life has also provided me the opportunity to work in nearly every industry, providing a breadth of knowledge and experiences I’m not sure would have been possible going in-house.

4. What are the biggest ways the PR industry has changed since you first entered it?

Public relations has become a much more regarded and necessary component of the marketing mix, growing beyond what once was a crisis/event-focused persona. It is now seen as a qualified lead generator and thought leadership establisher. Because of this, PR agencies are much more integrated with clients’ strategic marketing initiatives.

Social media, influencer relations, content creation, marketing and other elements have become powerful tools PR agencies are taking on and managing at all levels – ideation, strategy and execution.

Because of PR’s growing importance to business strategy, more powerful research, reporting and tracking tools have been developed to better calculate and showcase what used to be the elusive ROI of PR.

5. What behavior or personality trait do you most attribute to your success, and why?

Confidence has helped me establish meaningful and trusted relationships with clients from a young age and helped me feel prepared and able to navigate the challenging situations that arise in a fast-paced, client-based and often demanding business.