Our entire team at Dittoe PR is beyond excited to announce the recent promotions of Ashley Eggert and Greta Snell to vice president of client services and vice president of strategic initiatives, respectively. Previously, Ashley and Greta served as directors of accounts, developing and leading the execution of strategic public relations initiatives alongside select client account teams while also strategically advising across Dittoe PR’s entire account roster.
In their new roles, Ashley and Greta will serve as active members of Dittoe PR’s core leadership team and contribute to company planning as well as business strategy and growth alongside the firm’s partners. They will also continue to lead select client accounts.
To celebrate the much-deserved promotions, we asked Ashley and Greta a few questions so everyone can get to know them a little better. Check out our interview with Greta below, and stay tuned for our Q&A with Ashley.
- Tell us about who Greta is outside of the office.
First and foremost, I’m a momma to two little kiddos – Zoey (4) and Archer (1). My family is my world and my favorite days are spent with them – at home or out and about. Raising my family, as hard as it can be some days, is one of my greatest joys. Outside of work and family, though, my deepest passion is yoga and every limb of the practice (physical movement, meditation, philosophy, etc.). I pour a lot of time and energy into yoga as a yoga teacher (working toward a 500-hour certification) and student (8 years and counting). This practice has saved me from a lot of pain while also clearing such an amazing and ongoing pathway to personal growth. Other hobbies and interests are simply anything outdoors or by/in the water and creative projects like home renovations.
- If you could choose just one, what has been the biggest highlight of your career?
Honestly, this promotion. I remember early on in my time with Dittoe PR, I was asked where I wanted to be in 5-10 years during an annual review. My answer was to become a key member of the leadership team at Dittoe PR. I like to invest in people, places and passions. I care deeply about this team, this business and our clients. Being promoted to a VP only encourages me to continue to do just that.
I’ve also been fortunate enough to work on several amazing clients and campaigns, and some of my favorite memories are working on-site at the 2012 BMW Championship, leading the film release of COLUMBUS from red carpet events to media, handling media tours and interacting with several celebrity chefs on behalf of Giant Eagle, handling media for USA Football during the NFL Combine … and many more.
- What advice would you share with those who are entering the PR industry?
“Fake it until you make it.” Also known as be confident, authoritative and strong no matter your title. People can smell fear, I tell ya. Take a deep breath and show ‘em what you got. And then back it up with results.
Speak up and take initiative. I remember a team email going out asking for input on something, I told a colleague my thoughts in person because I was still young and a bit timid. She told me to speak up and reply with my idea because it shows initiative and, in this instance, strategic thinking too. Your team and leaders want to see you participate in conversation – it shows you’re listening and invested in the team’s efforts.
Be resourceful. Did you check old files? Use Google for some insight? Ask the team about their past experience? There are so many ways being resourceful benefits us daily, and it continues to be one of the top tips I share with new team members.
Pay attention to the details – not only in a way to avoid typos but to really understand, organize and articulate the details of what you’re working on. The logistics of interviews, reporting meaningful metrics, researching data to support your story, and applying feedback to future work all go a long way with company and account leaders.
- What is your favorite thing about PR agency life?
The pace and the energy that is laced in the everyday of agency work. I’m wired in a way that makes me thrive in this setting. This isn’t for everyone, but I never feel like a workday comes and goes in which I haven’t been productive on behalf of my clients and the agency itself. That is fulfilling. No time is wasted. There is always something to do, new ideas to brainstorm, results to pursue. You simply cannot get bored in agency PR!
- What are the biggest ways the PR industry has changed since you first entered it?
Technical things like SEO and tracking and research tools have evolved and become stronger, but the grit it takes to be successful in agency PR remains the same. The methods and tactics we use at Dittoe PR have gotten stronger too, but the root of our methodology for PR success still ring true today – researched, personalized, persistent and results-driven work will always pay off.