Gabby Crays
Social Media Strategist
Gabby is a social media master for her clients and Dittoe PR. She drafts social media copy; creates TikTok and Reels content; oversees the execution of social media strategies; ideates campaign and account strategy; develops paid advertising; helps lead graphic and creative design for clients and Dittoe PR; manages multiple client social media accounts and deliverables; and more. You can find her at most client events, particularly Indiana Sports Corp events including March Madness, Final Four, the Big Ten Football Championship Game, Big Ten Basketball tournaments and more.
Gabby previously worked as a marketing strategist professional intern for Disney’s Fairy Tale Weddings & Honeymoons at the Walt Disney World Company in Orlando, Florida. She’s a graduate of Anderson University.
Industry Articles
Sputnik-sized Grand Opening Propels Broken Beaker Distillery
Broken Beaker is Mass Ave’s first on-site distillery and a business with a story that was begging to be told. Needless to say, hiring the professional storytellers at Dittoe PR was a no-brainer for these science minded entrepreneurs.
Social Media Analytics Tools: 9 Recommendations from Social Media Today
Social media is the easiest and most cost-effective way to build awareness for your brand right now. However, in order for social media to do what it’s capable of, you have to pay attention to what’s working and what’s not.
So, how do you do that? It’s simple: tracking social media analytics (SMA).
The Do’s and Don’t’s of Addressing Crises via Social Media
Negative messages can often spread faster than positive ones, so PR pros need to be prepared to act in a meaningful way at the drop of a hat. But how you respond is certainly important. Here are six Do’s and Don’ts for handling Crises on Social Media.
