Techopedia defines SMA as “the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions.” In short, SMA tools are designed to help analyze and improve overall social performance. It’s no secret that these tools are crucial within social business organizations.
Social Media Today is a premier resource in the social media world, and they’ve written about nine solid SMA tool recommendations we wanted to share with our audience. There are a variety of options provided to make the decision-making and research process easier for you. The list isn’t in any particular order and, best of all, every tool listed is free:
You can find more information on each of the above tools in Social Media Today’s blog post, “9 of the Best Free Social Media Analytics Tools.” Be sure to take a look at the post for a visual example of each tool, too!
These days, it’s not just enough to have a presence on social media. It’s about making that presence on social media count. Let us put together a custom social strategy for your business. Request a Consultation with Dittoe today.