by Andi Sommers | Jul 15, 2025 | Client Coverage, Media Relations, Media Strategy
In today’s crowded marketplace, simply having a great product or service isn’t enough. Businesses need to cut through the noise and build genuine trust with their audience. Paid advertising and owned content have their place, but there’s an...
by Ashley Desserich | Jun 20, 2025 | Media Relations, Media Strategy, Strategy, Thought Leadership
The facts: your brain can’t process creativity and logic at the same time. Left-brain thinking is focused on the facts and analytical reasoning, while right-brain thinking is more emotional and intuitive. The left side of the brain likes the tiny, granular details...
by Madisen Petrosky | May 30, 2025 | Media Relations, Public Relations
When people ask where I work and I tell them “Dittoe Public Relations,” I never anticipate the inevitable follow-up question: “What kind of work do you guys do?” We do public relations, it’s in the title. To be fair, that does include a lot of different kinds of...
by Madisen Petrosky | Mar 19, 2025 | Communication, Journalism, Media Relations, Public Relations
Last week marked the five-year anniversary of the WHO declaring COVID-19 a pandemic. There are few trends I would choose to keep from those early days and months of lockdown – Zoom happy hours and remote weddings can remain a relic – but some trends have stood the...
by Lauryn Keegan | Feb 26, 2025 | Media Relations, Thought Leadership
PR: A Game-Changer for the C-Suite Public relations is often associated with brand management, media coverage and corporate messaging, but one of its most valuable applications is in the C-suite. Today’s executives are not just decision-makers; they are public...
by Sara Creighton | Sep 12, 2024 | Journalism, Media Relations, Media Strategy
As public relations professionals, one of the most important parts of our jobs is to be a good media partner. Journalists are constantly seeking fresh content while juggling multiple stories and deadlines. The easier we can make their jobs, and save them time, the...
