Finish the School Year Strong with Dittoe PR’s Spring Internship Program

A challenging spring semester internship experience could be what you need to successfully land a summer job! We’re weeding through resumes to find the best of the best to complete our team this Spring. If you’re interested in experiencing PR agency life and gaining real-world knowledge by working with bright and talented professionals, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.

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Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail and good judgment.

A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account coordinators, account executives and senior account managers. Spring interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
  • Carrying out special event planning activities and arrangements as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
  • Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
  • Supporting the firm’s efforts by drafting client-ready materials and performing research activities
  • Assisting firm staff with other client, business development and firm management projects as needed

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To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Friday, November 11.

Four ways your brand can benefit from a media tour

While social media has made journalists more accessible than ever, and a well-crafted email pitch can secure phenomenal media coverage for your brand, there’s still no substitute for meeting face-to-face with a journalist to share your story.

Do you have a great company story, product or service for which you’ve struggled to get media coverage? Here are four reasons why a media tour might make sense for your brand:

You have a product or service to demo. Some products and services are more challenging to get attention in the media simply because they aren’t convenient for a journalist to try out for themselves. Many journalists are hesitant to tell their readers about a product or service unless they have experienced it firsthand. This means you can drastically improve your chances of obtaining media coverage by bringing the product or service to them, providing a brief demo and answering their questions. Not to mention, you’ll receive valuable feedback that you can incorporate into future versions of the product or service.

slack_for_ios_upload_720In-person meetings establish you as a trusted source for future stories. If you regularly produce research that journalists can use in future stories, or you are willing to go on the record to comment on industry news and trends, then an in-person meeting offers a great venue for you to explain the type of information you can provide to them that would appear in their stories. When these journalists need information from outside sources for their stories, you’ll be top of mind to them and asked to contribute your statistics or perspectives. Your company name will be cited in these stories, which only further establishes your credibility amongst your target audience.

Video enhances your brand’s story. If a picture says a thousand words, then a video is worth a million. For products or services that benefit from a demonstration as opposed to a still image, there’s no better place to be than filming an in-person studio interview with a media outlet that reaches your target audience. Video is one of the most popular storytelling formats around. In fact, the average U.S. adult spends more than 10 hours each week watching videos on digital devices.

Your enthusiasm for your company story, product or service is infectious….and way more effective to hear in person. There’s nothing that can match the power of your presence to capture the attention of journalists. Email pitches and social media outreaches can, in no way, convey the passion you have in your voice when you talk about your company, product or service. The right pitch, delivered in person, can effectively convince a journalist why you have a great story, product or service that their readers should know about.

We recently conducted a media tour in New York City for our client Redux, a device that brings liquid-damaged smartphones back to life. The meetings we scheduled have already resulted in coverage in Mashable and New York Magazine, and there are still several pieces of great media coverage to come. Could your brand benefit from a media tour? If so, let’s talk.

Pete Dye still swinging at 90: Opens Westfield’s Chatham Hills

Famed golf architect, Pete Dye spent five years and hundreds of hours crafting a championship course at Chatham Hills. The private course, expected to be among the best in the Midwest, is part of an upscale residential community that recently opened in Westfield.

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In addition to generating earned media coverage for the course, Dittoe PR was responsible for shooting and editing a promotional video that would be shown at the course’s soft opening where Pete and Alice Dye were slated to speak and hit a ceremonial tee shot.

It was essential that our video paid proper tribute to the Dyes so that Chatham Hills could use it in their marketing mix for years to come.

Once we held a strategy meeting with the Chatham Hills team to determine goals and key messaging for the video, Dittoe PR set up two separate video shoots. First, we went out to Chatham Hills and shot scenic views and were lucky enough to have Pete Dye himself give us an exclusive tour of the course! We rode on golf carts with Pete and got some great shots of him walking the course and taking a few swings. Our second day of shooting consisted of sit-down interviews with Chatham Hills executives talking about the development of the course and the years of hard work Pete and Alice put into turning their vision into a reality. After two days of filming, our team had everything we needed to create a visual story for Chatham Hills.

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Turning around the video in just over a week’s time allowed us to pitch it local and regional media in order to generate interest for the event.

By using the promotional video in our media outreach, our team was able to coordinate six interviews on the day of the soft opening including live shots by WISH-TV’s Anthony Calhoun and WRTV’s Dave Furst. In total, our team secured 56 media placements and generated a buzz on social media that resulted in 260 posts on Twitter, Facebook and Instagram.

Interested in learning more about Dittoe PR’s work in video, sports and events? Request a consultation to learn more about how we can spark a conversation about your business.

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