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Social Media Advertising: The Basics

So, you want to advertise on social media? Smart choice. Not only is advertising on social media more accessible for small businesses, it’s also more effective. According to the Global Web Index, “the average internet user now spends about 15 minutes longer each day on social platforms than they do watching TV.” With 50 percent of people using Facebook daily, and more than 2.2 billion monthly active users on the platform, this platform is a great place to start. Facebook, and by extension Instagram, is the most popular platform for social media advertising. But depending on the type of ad you’re [...]

By |2019-02-19T18:15:52-05:00February 7th, 2019|Social Media|0 Comments

How to Stand Out During Your Internship

What brings you joy?   Ever since binge-watching Tidying Up with Marie Kondo on Netflix at the beginning of the year, I’ve been asking myself that question in every aspect of my life. Before Marie Kondo, I actually already used this phrase with my friends somewhat jokingly when approached with a question: “Vanessa, should I buy these new shoes?” “Well, will it bring you joy?” But now, it’s taken on a whole new meaning.   Digression aside, one of the things that brings me the most joy in life is Dittoe PR’s internship program. As a former Dittoe PR intern myself, [...]

By |2019-02-19T18:23:47-05:00January 18th, 2019|Internship|0 Comments

Three Social Media Tips for a Productive New Year

Each new calendar year brings PR professionals the opportunity to set new goals and get organized. While the majority of pros are researching new media angles, publications and writers, drafting refreshed blog and website content and aligning with their clients’ marketing goals for a successful 2019, social media managers are planning influencer takeovers and social media ad campaigns, while drafting engaging content for various social channels to help support those same marketing and sales goals.   You’ve probably already realized social media management is rarely a 9 to 5 job - in fact, it’s nearly the opposite. Depending on your audience [...]

By |2019-02-19T18:25:37-05:00January 11th, 2019|Social Media|0 Comments

Three Most Memorable PR Moments of 2018

Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually took place in 2018.   Whether you loved the publicity stunt or hated it, you have to admit it caught your attention and made for good conversation.   As we gear up to enter a new year, let's take a look at three of the most noteworthy marketing and PR moments of 2018.   IHOP Fakes a Name Change While some [...]

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