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Four Tips for Writing Award Nominations That Win

“And the award goes to…” This phrase has been engraved in my mind since I was a kid and first watched the Academy Awards. I dreamt about being a movie star someday, or even a singer, and receiving what I thought was the highest recognition anyone could ever receive. However, here I am, 20-some years later, working in public relations and writing this blog post about those dreams.While I may never win an Oscar or a Grammy, I do get to help craft meaningful award submissions on behalf of my clients. In fact, I typically draft at least one award nomination [...]

By |2019-07-22T15:56:31-04:00March 21st, 2019|Award Win|0 Comments

How Graphic Design Fits into the PR Puzzle

Graphic design and public relations are often considered two mutually exclusive professions. So, when I tell folks that I handle graphic design at our agency, they look a bit puzzled. In fact, graphic design tends to be considered more of a marketing responsibility, and this is just one example of why there are a lot of blurred lines when it comes to public relations and marketing. However, while marketers utilize graphic design to help sell a product, PR professionals incorporate graphic design to help tell a story. Our world is rapidly evolving due to the advancement of technology, and as a result, [...]

By |2019-07-22T15:52:52-04:00March 14th, 2019|Design|0 Comments

What cuts in journalism jobs mean for PR

There are six public relations professionals for every journalist.In 1980, the ratio was 1.2 to 1.These ratios, pulled from recent U.S. Department of Labor statistics, illustrate just how dramatically the media relations landscape has fluctuated in the last 40 years. Especially in 2019, it’s clear that the media industry – and by extension public relations and media relations – is shifting as a result of waves of layoffs, changes in business models and the rise of influencers and citizen journalists in the internet age. Below, we explore the evolution of journalism, what it means for the PR industry and the role [...]

By |2019-07-22T15:48:14-04:00March 6th, 2019|Public Relations|0 Comments

How to Amplify Coverage on Social Media

At Dittoe PR, we often say that media relations is our “bread and butter,” but what does that really mean? Typically, we win big for our clients in securing national, local, and trade media coverage, and we’re always hungry for that next piece of media interest. While we always make sure to show the value of a piece of coverage to our clients, we can also help our clients amplify that coverage on their social media channels, as well as ours. Why share coverage on social media? For starters, studies show that in 2019 there will be an estimated 2.27 billion [...]

By |2019-07-22T15:45:21-04:00February 27th, 2019|Social Media|0 Comments

Dittoe PR Takes On Swell of New Wisconsin Clients

2019 has gotten off to a great start for Dittoe PR, as we recently added two new clients to our roster – and they both happen to be based in Beloit, Wisconsin! In January, we kicked off partnerships with Geronimo Hospitality Group, the hospitality team behind award-winning boutique hotels, restaurants and clubs in Wisconsin and Indianapolis, and Beloit College, a private liberal arts college and the oldest continuously-operated college in the state of Wisconsin.While we will be developing and executing very different PR strategies for these two clients, our mission is the same: to proactively shape narratives that influence behavior and [...]

By |2019-07-22T15:41:27-04:00February 26th, 2019|Client Relationships|0 Comments
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