by Marissa Smith | May 15, 2026 | Credibility, Digital Marketing, Media Relations
The way people discover brands online is indisputably changing. Consumers are no longer relying solely on traditional search queries to find information, compare products or evaluate companies. Increasingly, they are getting information and recommendations from...
by Lauryn Keegan | May 5, 2026 | Media Relations, Media Strategy, Public Relations
If PR has been sitting at the bottom of your budget priority list, there’s never been a better time to move it up. Gartner — one of the most respected research and advisory firms in the world — recently predicted that by 2027, the mass adoption of public large...
by Madisen Petrosky | Apr 20, 2026 | Content, Digital Marketing, PR tools
One of my summer jobs during college was to answer people’s questions online. Essentially, I was paid to Google things before smartphones were ubiquitous, and when the most effective search results came from stringing keywords together. As an example, if someone...
by Madisen Petrosky | Mar 6, 2026 | Strategy
Introducing Dittoe PR’s Renewed Brand Story While tiny font tweaks and small color shifts are key to a visual rebrand, AdAge says it’s all about the brand strategy. A logo captures attention, but brand strategy carries the narrative. Oftentimes, a rebrand...
by Gabby Crays | Feb 26, 2026 | Digital Marketing, Social Media
We’ve all been fooled by videos and photos on social media that seem real, only to discover they were entirely AI-generated. But beyond the content we see, AI is working behind the scenes, analyzing our behaviors to power algorithms and using that data to curate...
