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Newsjacking Amid a Pandemic

Over the last few months, the idea of getting your message across the stormy sea of COVID-19 news updates has been daunting, but we have some guidance to address your frustrations: Ride the wave. OK, enough with the metaphor. The best way to make the news when there’s too much of it is to join the conversation. One of our favorite ways to ensure that the right people learn about our clients at the right time is through a strategy called “newsjacking.” Newsjacking is the art of infusing a brand's message or initiative into breaking news or pop culture stories. Timing ...

By |2020-09-11T14:01:15-04:00September 11th, 2020|Media Strategy|0 Comments

PR Pros: Networking Tips in the Age of Zoom

Networking. Some people cringe at the word while some welcome the opportunity to meet new faces, chat, and create relationships based on personal and professional similarities. Me? I’m a cringer, but in the world of PR, networking is inevitable.  With coronavirus changing everything, though, networking looks a lot different these days. No more in-person networking events or meeting strangers for coffee. And handshakes? Never heard of her. Luckily we have all become pretty technologically savvy in our “new normal” (ew), opening up an abundance of opportunities to meet and network from the comfort of your home. Not sure where to start? ...

By |2020-08-17T15:57:47-04:00August 17th, 2020|Events|0 Comments

Summer Tips for PR Career Development

Summer is a time when the skies are blue, the temperatures are warm, and the opportunities to advance your career can be found all around you. Due to the coronavirus, though, this summer already has been and is going to be one filled with social distancing and other restrictions never experienced before. Whether you are laying out on the beach or self quarantining in your house, there are several ways public relations professionals can expand their skill set during the “dog days of summer.” Here are five tips to help any PR professional become the best version of themselves during the ...

By |2020-07-28T11:23:57-04:00July 28th, 2020|PR tools|0 Comments

Why and How to Get Verified on Social Media in 2020

On Thursday, Twitter essentially shut down hundreds of verified users after several high-profile accounts were hacked to help stem the tide of the attack. Verified users across the platform were and are still unable to tweet or log into their accounts if they had changed – or attempted to change – their passwords within the past 30 days.  This has left many users wondering what the point of verification might be if prominent accounts from politicians like Barack Obama or corporate accounts like Apple could be hacked. Although this hack revealed no one online is ever truly safe from hackers, getting ...

By |2020-07-20T14:21:39-04:00July 20th, 2020|Social Media|0 Comments

Live From Indianapolis: It’s Public Relations! (How Comedy Skills Can Translate to PR)

Lights, camera, pitch! As Dittoe PR’s self-proclaimed “funny person,” I’ve dabbled in the world of comedy. In college, I was a member of Purdue’s premier improv comedy group The Crazy Monkeys, I’ve participated in an open mic night here and there, and I was awarded Best Actor for my comedic role as Bob Katz during the Dittoe PR Murder Mystery/Christmas Party of 2019. Aside from being part-time hilarious, I also am a PR pro, and truthfully wouldn’t be where I am today in my professional life if it weren’t for my time in acting and comedy. Getting up on stage in ...

By |2020-07-02T13:12:19-04:00July 2nd, 2020|Communication|0 Comments
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