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How PR Has Shifted Since COVID-19

In the world of sharing news, PR professionals are adept at rolling with the punches and expecting the unexpected. A crisis? There’s typically a protocol involved that the team is prepared to execute. Last minute press release? Happens quite frequently. Early mornings and late nights? Sometimes, that’s just a part of the job. But we have all been disrupted this year – 2020 – in more ways than one. But has it all been negative?  Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff ...

By |2020-10-23T09:21:34-04:00October 23rd, 2020|Public Relations|0 Comments

The Pros & Cons of Press Release Distribution Services

For big announcements, some companies and organizations may want to see their news published “on the wire” using a press release distribution services platform such as Business Wire, PR Newswire or PRWeb. For a fee, these subscription-based services can be used by PR professionals to distribute a client’s press releases to thousands of media outlets at once. While some companies may be required to complete a wire release because they are publicly traded, for others, knowing when and why to send a press release through the wire is crucial to saving any given business time and money. Dittoe Public Relations seldom ...

By |2020-10-16T14:25:43-04:00October 16th, 2020|PR tools|0 Comments

Agency vs. In-house: Sports PR

With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor realized how sports PR could fit in with other types of PR, like agencies. Now working at Dittoe Public Relations, I’ve seen how similar working at an agency can be to in-house sports PR, along with the distinct differences that distinguish them both. I've also seen how agencies can be a worthwhile investment for sporting teams, ...

By |2020-09-25T13:37:05-04:00September 25th, 2020|Public Relations|0 Comments

Newsjacking Amid a Pandemic

Over the last few months, the idea of getting your message across the stormy sea of COVID-19 news updates has been daunting, but we have some guidance to address your frustrations: Ride the wave. OK, enough with the metaphor. The best way to make the news when there’s too much of it is to join the conversation. One of our favorite ways to ensure that the right people learn about our clients at the right time is through a strategy called “newsjacking.” Newsjacking is the art of infusing a brand's message or initiative into breaking news or pop culture stories. Timing ...

By |2020-09-22T09:44:27-04:00September 11th, 2020|Media Strategy|0 Comments

Summer Tips for PR Career Development

Summer is a time when the skies are blue, the temperatures are warm, and the opportunities to advance your career can be found all around you. Due to the coronavirus, though, this summer already has been and is going to be one filled with social distancing and other restrictions never experienced before. Whether you are laying out on the beach or self quarantining in your house, there are several ways public relations professionals can expand their skill set during the “dog days of summer.” Here are five tips to help any PR professional become the best version of themselves during the ...

By |2020-07-28T11:23:57-04:00July 28th, 2020|PR tools|0 Comments
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