Switching from journalism to PR: The surprises, struggles and wins

When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an incoming freshman, or even sophomore, making this one decision that filters your entire future career path can seem like a big decision. The good news is, all of these fields and specializations are very closely related. Even if you are a second-semester senior graduating with a degree in journalism, you, too, can land a PR fellowship in [...]

By |2020-02-19T10:38:10-05:00February 19th, 2020|Public Relations|0 Comments

How to Prep a Client for a Media Interview

At Dittoe Public Relations, we offer a variety of services that all help our clients put their best foot forward in their respective industries. You may have heard us refer to media relations as our “bread and butter,” and while it falls on us to secure the opportunities for coverage, it falls on our clients to execute a great interview (with a little help from us).   Let me start by saying that some clients are rockstar interviewees and love an opportunity to speak with media. To those clients, we salute you.   To the clients that don’t love the spotlight, we feel [...]

By |2019-02-19T18:35:34-05:00November 29th, 2018|Client Relationships, Media Relations|0 Comments

How to Build A Successful Media List to Generate Coverage

The biggest part of our job is earning media coverage for our clients, which is done by pitching stories and developing relationships with journalists. Doing this effectively requires a strong media list, which is one of the key components to successful PR. Now, you may be wondering, what is a media list? Simply put, its compilation of reporters organized for the sole purpose of pitching them story ideas on behalf of your client. Its highly organized and updated frequently to accommodate today’s fast-paced, ever-changing journalism landscape. It’s also customized per story idea. If this sounds like a ton of work, it [...]

By |2018-11-08T13:54:52-05:00November 8th, 2018|Client Coverage, Media Relations|0 Comments

Interview Prep Sheets: Turn a good interview into a great one

While Dittoe PR offers an array of different services for clients, our bread and butter is media relations. We’re constantly working with reporters to secure media opportunities for our clients. Since we believe no two clients are alike, that also means every client interview is as important as the next. Whether it’s a small startup or a Fortune 500 company, we have found that the value of an interview prep sheet can help turn a good interview into a great one.   So, you’re ready to draft an interview prep sheet – now what?   The following items are must-haves when [...]

By |2018-08-09T15:23:17-04:00August 9th, 2018|Client Coverage, Media Relations, PR tools|0 Comments

Six ways PR professionals can (and should) ‘think like a journalist’

As a young kid, I felt I was destined to be a journalist. I wrote family newsletters and questionable short stories. I scored the editor-in-chief spot on the high school newspaper staff and eventually made my way to the college newsroom. But my career led me elsewhere, and I’ve spent nearly a decade working on the “dark side” of the media, as some (unfortunately) say.   While I may not be reporting or a big-time magazine editor, working with media is one of the primary responsibilities of my job. And, the truth is that media jobs and PR jobs are far [...]

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