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How Journalists are Covering “Post-COVID” Events

by Ashley Shuler | Apr 6, 2022 | Event Planning, Event Promotion, Events

In-person, virtual or hybrid? When it comes to event planning and coverage, PR professionals (rightfully) have questions. Hosting events in a world affected by COVID-19 required major adjusting. Even with restrictions lifted, a responsive and flexible strategy is...
How to Turn a Press Release Into a National News Story

How to Turn a Press Release Into a National News Story

by Andi Sommers | Mar 24, 2022 | Journalism, Media Relations, PR tools, Public Relations

Seeing your business in a national publication may seem like a pie-in-the-sky idea for some. However, with the right story, tools and strategy, your PR team can help make this happen. If a press release is your first go-to tool in your toolbox, there are other...

When and How to Implement These 3 Key PR Tactics

by Sara Creighton | Aug 26, 2021 | Media Strategy

At Dittoe PR, we believe that every story, insight or piece of data has the potential to be newsworthy, as long as you have the right strategy in place to position it. In this blog post, we’ll outline three tried-and-true PR tactics that you can leverage in different...

Switching from journalism to PR: The surprises, struggles and wins

by Dittoe PR | Feb 19, 2020 | Public Relations

When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an...

How to Prep a Client for a Media Interview

by Dittoe PR | Nov 29, 2018 | Client Relationships, Media Relations

At Dittoe Public Relations, we offer a variety of services that all help our clients put their best foot forward in their respective industries. You may have heard us refer to media relations as our “bread and butter,” and while it falls on us to secure the...
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