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How to Build A Successful Media List to Generate Coverage

by Kasie Pieri | Nov 8, 2018 | Client Coverage, Media Relations

The biggest part of our job is earning media coverage for our clients, which is done by pitching stories and developing relationships with journalists. Doing this effectively requires a strong media list, which is one of the key components to successful PR. Now, you...

Interview Prep Sheets: Turn a good interview into a great one

by Dittoe PR | Aug 9, 2018 | Client Coverage, Media Relations, PR tools

While Dittoe PR offers an array of different services for clients, our bread and butter is media relations. We’re constantly working with reporters to secure media opportunities for our clients. Since we believe no two clients are alike, that also means every client...

Six ways PR professionals can (and should) ‘think like a journalist’

by Greta Snell | Jul 13, 2018 | Communication, Journalism, Media Relations, Public Relations

As a young kid, I felt I was destined to be a journalist. I wrote family newsletters and questionable short stories. I scored the editor-in-chief spot on the high school newspaper staff and eventually made my way to the college newsroom. But my career led me...

5 Blogs Every PR Pro Should Follow

by Dittoe PR | Jan 25, 2012 | Communication, Journalism, Media Relations, Media Strategy, Social Media

Like it or not, advancements in technology and communication are happening at an insanely rapid pace. Sometimes, it can feel like a full-time job trying to keep up with the latest and greatest tech tools, social media networks and communication strategies. Not to...
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