by Ashley McMurray | Feb 23, 2018 | Client Relationships, Media Relations, Media Strategy, Public Relations
Once you commit to being a PR pro, you’re left to decide whether agency life or corporate communications is right for you based on personal career goals, interests, company culture preferences, etc. While some agencies specialize in only one or two industries when it...
by Greta Snell | Feb 15, 2018 | Media Strategy, Social Media
Although it’s been around for decades in the form of celebrity endorsements, influencer relations is the latest craze in public relations and integrated marketing and is only going to continue to grow in relevancy. Rightfully so, too, because if done correctly,...
by Dittoe PR | Jan 26, 2018 | Media Relations, Media Strategy, Public Relations, Social Media, Thought Leadership
If you’re like most busy marketers or entrepreneurs, you barely have time to get through your own to-do list, let alone research and stay on top of the latest PR trends that can help your brand increase its visibility and attract more customers. We’re here to help....
by Megan Custodio | Jan 18, 2018 | Media Strategy, Thought Leadership
When I first joined the Dittoe Public Relations team in 2006, one of our go-to research methods was thumbing through the paper-thin pages of the 10-lb printed Bacon’s Media Directory (maybe a slight exaggeration, but that thing was heavy). It took way too much time...
by Kasie Pieri | Jan 4, 2018 | Communication, Crisis Communications, Media Relations, Media Strategy, Public Relations, Thought Leadership
2017 debunked the myth “all press is good press” as we experienced some of the most gut-wrenching PR disasters that created major setbacks for a handful global corporations. While these major mishaps were difficult to watch, each crisis provided amazing real-life...
by Dittoe PR | Dec 28, 2017 | Client Relationships, Contributor, Credibility, Media Strategy, PR tools, Public Relations, Thought Leadership
At its core, strategy drives public relations. So when it comes to finding unique and relevant ways to leverage clients as thought leaders in their respective industries, many PR professionals strategically turn to bylined articles. What is a bylined article? A...
