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News and Insights
Explore content from our team of public relations and social media experts — industry insights, company news and more!
How to Integrate Social Media with Public Relations for Effective, Affordable Marketing
Why do public relations and social media belong together? One builds trust, the other builds reach, and, together, they build brand momentum. Read more about how to strategically blend PR and social media from our Senior Digital Marketing Strategist Marissa Smith.
Now Hiring Spring 2026 Interns: Launch Your Career with Dittoe PR’s Public Relations + Social Media Team!
Dittoe PR is seeking public relations interns as well as social media and digital marketing interns to join our remote-first team for the Spring 2026 semester. Learn more and apply here.
APPLICATIONS CLOSED. Public Relations Coordinator
NOTE: The applications for this position have closed. Thank you for your interest!
Why Earned Media Deserves a Spot in Your Business Strategy
Paid advertising and owned content play important roles in strategy, but don’t forget about earned media. Senior PR Manager Andi Sommers breaks down why you need to reserve a spot in your strategy for earned media.
How to Build a Brand Kit for Social Media [Updated 2025]
Proper branding is everything when it comes to having a strong presence on social media. That’s why it’s crucial to create and reference a brand kit that clearly outlines your brand’s curated image and voice. This post has been updated for 2025.
Data-Driven PR: Using Metrics to Measure Success and Improve Strategy
In PR, you need both creative and logical thinking to work together to tell a story. A successful campaign includes just the right amount of human interest paired with the right amount of data. PR Specialist Ashley Desserich shares how data can turn a PR campaign from lofty ideas into a concrete strategy.






