Account Executive | Matt Waweru

Matt Waweru

PR Specialist

Matt joined Dittoe PR with a deep background rooted in sports communications. He previously worked in collegiate athletics for a Division I sports conference where he went from being a communications fellow to assistant director of communications and finally director of creative strategies & student-athlete initiatives. He uses this experience in pitching initiatives, drafting content and tracking success for clients, as well as hosting influencer events and new product launches.

Matt graduated from Purdue University with a degree in Public Relations and Strategic Communications and currently serves on the Young Professionals Board of the Indianapolis Cultural Trail. He also volunteers his time with local sporting events and has worked with March Madness, the College Football Playoff, the Big Ten Football Championship and the Indy 500.

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Industry Articles

Five Lessons From 2017’s Biggest PR Fails

by Kasie Pieri | Jan 4, 2018 | Communication, Crisis Communications, Media Relations, Media Strategy, Public Relations, Thought Leadership

2017 debunked the myth “all press is good press” as we experienced some of the most gut-wrenching PR disasters that created major setbacks for a handful global corporations. While these major mishaps were difficult to watch, each crisis provided amazing real-life...

Becoming A Contributor to Provide Credibility

by Dittoe PR | Dec 28, 2017 | Client Relationships, Contributor, Credibility, Media Strategy, PR tools, Public Relations, Thought Leadership

At its core, strategy drives public relations. So when it comes to finding unique and relevant ways to leverage clients as thought leaders in their respective industries, many PR professionals strategically turn to bylined articles. What is a bylined article? A...