
Greta Snell
Vice President, Strategic Initiatives
With 15 years of industry experience, Greta has developed and executed successful PR strategies at the local and national level for clients in nearly every industry (some most people don’t even know exist!), and is well-versed in crisis communications, media training and integrating PR with social media and marketing. She loves working with clients that use PR to inform audiences on impactful topics and local clients working to connect with their community. In addition to client success, Greta leads Dittoe PR’s hiring, recruitment, internship program, onboarding, and training strategies while also supporting business efforts that propel Dittoe PR forward as an agency. She graduated from Indiana University and first joined the agency as an intern, putting her diverse background in journalism writing, copy editing, marketing and PR to good use.
Outside of the workplace, Greta is a mom of three and a registered yoga teacher and certified prenatal/postnatal yoga instructor. She credits much of her personal and professional growth to her long-time yoga habit, as well as her ongoing training and study of the ancient practice.
Greta serves on the Alumni Board for The Media School at Indiana University and the Indy Zoo Council for the Indianapolis Zoo. She is also an active member of the PRSA Hoosier Chapter. From 2022-2024, she was a member of the Local Organizing Committee (Communications and Media) for the 2024 U.S. Olympic Team Trials with Indiana Sports Corp. and USA Swimming.
Industry Articles
Market District & GetGo Cafe + Market Open with a Bang
If one thing can be said about the new Market District and GetGo Cafe + Market stores it’s that they’ve got style. The two stores, subsidiaries of the multi-format retailer Giant Eagle, Inc., opened with a bang this week in Carmel — and Dittoe was there to help!
Eric Kokonas Named to TechPoint’s Tech 25 Inaugural Class
Today, Dittoe PR is pleased to announce Eric has been selected to join the inaugural class of TechPoint’s Tech 25, a prestigious designation for 25 tech builders, creators and other individuals who are critical to building organizations in the local tech community, but very seldom get the recognition they deserve.
How Does PR Affect SEO?
The rules of SEO have changed—especially over the past two years. Updates to search engine ranking algorithms like Google’s “Panda” and “Penguin” mean you can no longer think in terms of keywords and inbound links alone. What matters now is quality, relevance and audience engagement.