Public Relations Summer Internship Call Out 2018

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for summer 2018, and we want you to apply!

 

Here’s what you need to know:

 

Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients, which span multiple industries. The internship position is an opportunity for detail-oriented, self-starters to develop a well-rounded public relations skillset in an energetic and challenging environment. The ideal candidate should have strong communication skills (both verbal and written), initiative, creativity, high energy and an outgoing personality. Interns will gain experience in media relations, research and analysis, reporting, writing and more.

 

Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators to the company’s partners. Interns should feel comfortable juggling multiple projects and deadlines.

 

Responsibilities:

We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting content including press releases, media advisories, media pitches, social media posts, byline articles, blog posts, monthly reports and other materials as directed
  • Carrying out special event planning tasks
  • Attending and participating in agency meetings, training sessions, presentations, and brainstorming sessions
  • Handling research and analysis projects in support of client objectives as needed
  • Delivering client-ready materials for each project assignment
  • Researching and developing comprehensive press lists for local, national, and trade media
  • Assisting with client, business development and management projects as needed
  • Assisting with administrative duties as assigned by staff

 

Qualifications:

  • Actively enrolled in or a recent graduate of a university journalism, public relations, strategic communications, marketing, advertising, or other related program
  • Previous professional and/or relevant internship experience (public relations experience is a plus)
  • An understanding of basic journalism and media relations skills
  • Solid, versatile writing skills in both creative and technical fields
  • An ability to be professional and personable in written and verbal communication
  • Demonstrates attention to detail and good judgment
  • Smart, creative, assertive, and innovative individual who thrives in an extremely fast-paced environment
  • Flexible and willing to collaborate with teams
  • Proven ability to effectively prioritize and manage multiple tasks and competing deadlines
  • Knowledge in social media, design, photography/videography are a plus

 

To apply, send a cover letter, resume with references, and three varying writing samples to Kate Stuard at kate [at] dittoepr [dot] com.

 

No phone calls please. Applications must be submitted by 5 P.M. EST on Friday, March 2.

Top PR Trends for 2018: Part 1

When I first joined the Dittoe Public Relations team in 2006, one of our go-to research methods was thumbing through the paper-thin pages of the 10-lb printed Bacon’s Media Directory (maybe a slight exaggeration, but that thing was heavy). It took way too much time flipping through its thousands of pages just to find one good contact.

I can confidently say I don’t miss those days. I’m so thankful for the evolution of public relations over the past 12 years and the tools and tactics that make the lives of PR professionals easier, so we can produce amazing results for our clients.

Today’s blog post is part one of a two-part series that will look at four trends shaping PR in 2018. Part two will be posted by Dittoe PR VP and Partner (and PR phenom) Lauren Sanders.

 

Continued rise of influencer marketing

Influencer marketing has grown significantly over the past few years. It’s no longer a nice-to-have for PR pros and the businesses they represent, but a must-have. It should come as no surprise considering that 88 percent of people trust online recommendations as much as they do endorsements from family and friends, according to data compiled by NoGre.

 

Social influencers are now just as important to consider in your PR strategy as coverage in traditional media outlets. Stories on Instagram, Snaps on Snapchat, a post on a blog or a video review on YouTube all have the ability to change the way people feel about a brand and influence purchasing decisions.

 

On a personal note, the LIKEtoKNOW.it shopping app has changed the way I buy clothes. Instead of trying to decide what I think is cool to wear, I now rely on the best-dressed social influencers to tell me—and purchase what they recommend. I’d venture to say that three-quarters of the clothes I bought last year were because someone on social media told me to (sad, but true).

 

In 2017, Social Media Today reported that the average person spends nearly two hours on social media every day—that’s a total of 5 years and 4 months over a lifetime. In 2018, these numbers will only increase, and influencer marketing will be more important than ever.

 

Often, businesses aren’t strategic in their decisions about the influencers to partner with and end up wasting time, money and resources. There are several key considerations to evaluate before relying on influencers to drive meaningful business results, including:

 

  • Think quality over quantity. Just because an influencer has 1 million followers, doesn’t make them the best fit for your brand.
  • For sponsored Instagram posts, consider micro-influencers, or those with followers in the 10,000-100,000 range, as they often have a more highly engaged following that is more inclined to purchase your brand’s products or services.
  • What is your brand image and how does that align with the influencer’s?
  • Who is the influencer’s audience and are they relevant to your own?
  • Does the geographic location of the influencer and his/her followers matter to your business?
  • What are the terms of the agreement? Many influencers charge a fee for a meaningful partnership. Be clear about your expectation for frequency of posts and engagement.
  • How can you track the impact of the partnership? Customized promo codes are one idea to measure the results.

 

Evolution of the press release

For years, many PR professionals have said that the press release is dead, or less dramatically, on its way out. While I think there’s still a lot of life left in the press release, I do agree that it has gone from always-necessary to a good supplement for a great media pitch.

At Dittoe PR, we stopped encouraging our clients to distribute their press releases via wire services several years ago for a few reasons. The links aren’t permanent, unlike earned media stories that we pitch and obtain for our clients, which stay online indefinitely. Also, press releases distributed on wire services aren’t usually picked up on quality news sites. Quite frankly, it’s also quite expensive to use a wire service. In short, wire services rarely guarantee lasting, meaningful, organic media coverage.

Personalized outreach to the media is the way to go to get the best earned media coverage, and it’s what we do best.

In 2018, the press release will evolve beyond text-heavy Word docs with lengthy paragraphs that no one reads entirely. Instead, PR professionals will think digitally and start embedding more videos, images and graphics to bring their client’s news to life. Copy will be minimal and only include the most pertinent details of the announcement.

Press releases do still matter, but in 2018, we need to give them a much-needed makeover.

 

Come back to our blog next week for part two of this series on the latest trends shaping PR in 2018. In the meantime, if your brand could benefit from working with social influencers and generating meaningful media coverage, we’d love to talk with you!

Now Hiring: Talented Account Coordinator or Executive Needed

Calling all PR pros! We have an immediate opening for an Account Coordinator or Account Executive position.

 

Account Coordinators are responsible for assisting in the execution of strategic public relations initiatives on behalf of the firm’s clients. This entry-level position is an opportunity for a smart, self-starting, detail-oriented individuals to develop a well-rounded roster of public relations skills and contribute to a variety of Dittoe Public Relations’ clients. The ideal candidate will have strong communication skills (both verbal and written), creativity, high energy and an outgoing personality. A strong emphasis is placed on media relations, research and analysis, reporting and client communication.

 

Account Executives are responsible for developing and executing strategic public relations initiatives on behalf of the firm’s clients. The ideal candidate will have excellent communication skills (both verbal and written), strong creativity, high energy and an outgoing personality. A strong emphasis is placed on media relations, strategic account management and client communication. We need self-starters and team players who enjoy spreading the word for the firm’s clients.

 

Limited travel may be required for press tours, trade shows and client meetings. Preference will go toward those with relevant professional work or internship experience in public relations or a related field (agency experience is a plus). Salary will reflect level of experience and includes a great benefits package. Other perks include a gym membership, breakfast on Fridays, a weekly half-day work from home policy, summer flex hours, Wine Wednesdays, the “Wheel of Celebration” to celebrate birthdays and work anniversaries, breakfast/lunch & learns, unlimited vacation time and paid maternity/paternity leave.

 

Account Coordinator Qualifications:

  • Bachelor’s degree in public relations, journalism, marketing, English or a related field
  • Internships or 1-2 years of relevant professional work experience in public relations or a related field (agency experience is a plus)
  • Smart, creative, assertive and innovative individual who thrives in an extremely fast-paced environment
  • Flexibility and willingness to collaborate with teams
  • Must be a versatile writer with both creative and technical writing experience
  • Must demonstrate an understanding of media relations (direct experience is a plus)
  • Proven ability to effectively prioritize and manage multiple tasks and competing deadlines
  • Excellent communication skills, both verbal and written
  • Knowledge in social media, design, photography/videography are a plus

 

Account Executive Qualifications:

  • Bachelor’s degree in public relations, journalism, marketing, English or a related field
  • At least two years of full-time, relevant experience in public relations or a related field (agency experience is a plus)
  • Smart, creative, assertive and innovative individual who thrives in an extremely fast-paced environment
  • Flexibility and willingness to collaborate with teams
  • Must be a talented and versatile writer with both creative and technical writing experience
  • Media relations experience with a successful track record of pitching and securing opportunities
  • Successful track record of developing strategic public relations and social media campaigns
  • Proven ability to manage multiple client accounts in a variety of industries
  • Excellent communication skills, both verbal and written
  • Knowledge in social media, design, photography/videography are a plus

 

For more information about these and other positions, visit our Careers page. To apply, send your cover letter, resume with references, and writing samples to Greta Snell at greta@dittoepr.com.

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