Dittoe Public Relations Aces Third BMW Championship

At Dittoe PR, we pride ourselves on truly becoming an extension of our clients’ marketing teams, and that’s why so many of our clients have partnered with us for numerous years.

 

The Western Golf Association (WGA) is one of our favorite examples. The organization conducts the BMW Championship, the penultimate event in the PGA TOUR’s FedExCup Playoffs, and oversees the sole beneficiary of the prestigious event—the Evans Scholars Foundation, which provides full college tuition and housing scholarships to students with financial need and strong caddie and academic records.

 

Every other year, the BMW Championship is played in the Chicago area. In off years, it rotates between a handful of different cities across the U.S, including Indianapolis. The WGA has always been strict about its policy to partner with a local PR agency in each market to promote the tournament.

 

Our team was fortunate to handle the public relations for the BMW Championship in 2012 and 2016—the only two times the tournament was played in Central Indiana (Carmel, to be exact). We were responsible for securing local media coverage, producing content to drive consumer interest, and planning and running Media Day as well as other promotional events leading up to the tournament. In addition, our team was on-site at the golf course at all times throughout tournament week.

 

In 2013 and 2014, the WGA also contracted Dittoe PR to handle media relations for the Hotel Fitness Championship, a Web.com Tour event in Fort Wayne, Indiana.

 

Our PR campaigns for the BMW Championship and Hotel Fitness Championship were such a success that the WGA selected Dittoe PR to lead its PR efforts for the 2017 BMW Championship in Lake Forest, Illinois. This marked the first time the organization selected a firm outside of the local market.

 

Of course, we were beyond thrilled and honored for the opportunity, but we also knew we had our work cut out for us to achieve the same results in Chicago that we did in Indiana. For one, Chicago is a much larger media market, ranking No. 3 on the Nielsen Designated Market Areas list compared to Indianapolis, which always hovers around No. 27. Chicago is also home to more professional sports teams and organizations than Indianapolis. And, the city’s North Shore hosts the BMW Championship every other year, while the tournament has only come to Central Indiana twice.

 

One of Dittoe PR’s primary objectives was to secure media coverage for the tournament several months leading up to the event, which can be especially difficult when you’re competing with the Chicago Blackhawks and Bulls during their playoff seasons, the kick-off of the Cubs season and constant Bears coverage.

 

One of our ‘secrets’ to our success in the Indy market are the strong relationships we have with local media members. At the very onset of our PR campaign for the 2017 BMW Championship, we decided to take our account team’s networking talents to the Windy City! We set up brief meetings with top producers and media personalities at the local TV and radio stations as well as reporters at the local print and digital publications. We introduced ourselves and learned how we could best accommodate their tournament coverage and help with any golf-related content throughout the spring and summer.

 

Our in-person meetings paid off. Throughout the spring and summer, we were able to consistently secure media coverage and new opportunities to promote the tournament. We used a number of story angles to get the word out. From highlighting local tournament volunteers in their community newspapers to touting a Father’s Day ticket package on morning radio talk shows to promoting a week-long interactive event at Riverside Plaza in downtown Chicago on local TV newscasts, our team worked tirelessly to keep the BMW Championship in the news throughout the six months leading up to the tournament.

 

In addition to media relations, we planned and executed the 2017 BMW Championship Media Day at Conway Farms in mid-August. We handled nearly every aspect of the event, including creating and sending invitations, drafting talking points for each speaker, producing a multimedia slideshow, coordinating a Skype interview with PGA TOUR player Paul Casey, facilitating on-site media interview requests, developing media kits, organizing gift bags, and working with the A/V company on all technical needs.

 

Months of planning resulted in a seamless Skype interview with Casey, well-prepped speakers, a flawless presentation, and ultimately, an incredibly successful event promoting the tournament’s return to Conway Farms.

 

In total, 78 members of the media attended Media Day and we secured 26 pieces of coverage within 24 hours.

 

From Media Day through tournament week (Sept. 12-17), our PR push never slowed down, and we were able to achieve the same results in Chicago in 2017 that we did in Indianapolis in 2012 and 2016.

 

From April to mid-September 2017, our team secured 249 local media stories, resulting in 176,936,443 media impressions and a publicity value of $2,659,466.

The one tool that can optimize your intern project workflow

Managing the part-time schedules, varying skill levels and alternating projects for multiple interns can be hard, but adding a single visual management tool to your office can make it simpler.

Enter: the Kanban board.

The board gets its genius from the Kanban system, which communicates the status, nature and context of work all in one physical space. This type of tool is especially valuable for efficiency and workflow because it plays on the natural practice of the brain, which processes visual information 60,000 times faster than text.

Creating a Kanban board in your office serves as a way for interns to map their individual workflow as well as—at a glance—show the team who is working on what and when.

How it started

Although the method has been popularized by Silicon Valley startups in recent years, the Kanban technique stems from a Toyota production system developed in the 1940s. Assembly line workers displayed colored cards to notify workers downstream about demand for parts. Kanban is the Japanese word for “visual signal” or “card.”

Because of the highly visual nature of the method, workers were able to see what work needed to be done and when, as well as take measures to maximize efficiency and minimize waste on the line.

What it is

To create a Kanban board to manage intern projects in your space, hang up a physical whiteboard, get some dry erase markers and stockpile sticky notes. If you work remotely, consider building an online Kanban board using an online platform like Trello.

At its simplest, the board can be divided into three columns: “waiting,” “in progress” and “completed.” The type and number of sections can be changed depending on the project needs of your company. The board at Dittoe Public Relations includes an urgent column to signify projects that need the immediate attention of interns. There are also rows that divide projects up by the day of the week for further organization.

After the Kanban grid is laid out, start by having employees stick color-coded sticky notes with projects for interns in the first column. Each one should include the name of the employee who placed the project on the board, the date assigned, the deadline and a brief description of the project at hand.

To break it down even further, use various colors to signify different types of projects, such as blue notes for writing and red ones for research.

When beginning a new project, interns should write their name on the note selected and meet with the employee who placed the sticky on the board to get complete project details. Interns can then move the sticky into the proceeding sections as they move through the project until complete.

Why your office needs one

This type of workflow management is especially effective for interns and new employees because it allows them to visualize their projects, notice the pace of their work and grow their sense of accountability within the company. A Kanban also creates a sense of transparency — out in the open, the board holds interns accountable for the projects they choose and the deadlines associated with each project.

On the flip side, those who manage interns can use the board to gain valuable insight into their interns’ work. Are employees assigning too many or too few projects to interns? Are there too many writing projects and not enough research projects? Is an intern gravitating towards a certain type of project, and what work can be placed on the board to strengthen their skills in that area?

By creating and utilizing a Kanban board, companies will create a new, visual standard of work not only for your interns – but the entire company.

And besides, finally moving a sticky into the “complete” column after many status updates gives your interns even more satisfaction than crossing a task off their to-do list. Is there anything better than that?

 

We’re Hiring! Talented Account Executive Needed

Calling all PR pros! We have an immediate opening for an Account Executive position.

ACCOUNT EXECUTIVE

Dittoe Public Relations seeks a stellar Account Executive to join its team. Account Executives are responsible for developing and executing strategic public relations initiatives on behalf of the firm’s clients. The ideal candidate will have excellent communication skills (both verbal and written), strong creativity, high energy and an outgoing personality. A strong emphasis is placed on media relations, strategic account management and client communication. We need self-starters and team players who enjoy spreading the word for the firm’s clients.

Limited travel is required for press tours, trade shows and client meetings. Preference will go toward those with at least two years of experience in public relations/media relations (agency experience is a plus). Salary will reflect level of experience and includes a great benefits package. Other perks include a gym membership, breakfast on Fridays, a weekly half-day work from home policy, summer flex hours, Wine Wednesdays, the “Wheel of Celebration” to celebrate birthdays and work anniversaries, breakfast/lunch & learns, unlimited vacation time and paid maternity/paternity leave.

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Responsibilities:

  • Manage proactive media relations efforts for target media (national, local and trade)
  • Work closely with senior account team members to implement objectives and strategies to achieve clients’ defined goals
  • Assist in content creation, such as press releases and advisories, thought leadership bylines, brand messaging, website content and more
  • Conduct and synthesize research, including media landscape and competitor analyses
  • Compile comprehensive measurement reports detailing public relations and media relations efforts and outcomes
  • Identify new opportunities to solve clients’ business problems and assist in the development of integrated, strategic public relations and social media campaigns
  • Guide clients through the execution of public relations strategy and maintain constant communication as a primary point of contact
  • Research industry trends, press lists and more
  • Assess and provide crisis communication expertise when necessary
  • Assist in event planning and coordination when needed
  • Commit to continuous learning and training opportunities
  • Supervise staff junior to you on projects, including Account Coordinators and seasonal interns
  • Contribute to the well-being, development and growth of the agency

Qualifications:

  • Bachelor’s degree in public relations, journalism, marketing, English or a related field
  • At least two years of full-time, relevant experience in public relations or a related field (agency experience is a plus)
  • Smart, creative, assertive and innovative individual who thrives in an extremely fast-paced environment
  • Flexibility and willingness to collaborate with teams
  • Must be a talented and versatile writer with both creative and technical writing experience
  • Media relations experience with a successful track record of pitching and securing opportunities
  • Successful track record of developing strategic public relations and social media campaigns
  • Proven ability to manage multiple client accounts in a variety of industries
  • Excellent communication skills, both verbal and written
  • Knowledge in social media, design, photography/videography are a plus

To apply, send your cover letter, resume with references, and writing samples to Greta Snell, Senior Account Manager, at greta[at]dittoepr.com. 

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