We’re Hiring! Talented Account Executive Needed

Calling all PR pros! We have an immediate opening for an Account Executive position.

ACCOUNT EXECUTIVE

Dittoe Public Relations seeks a stellar Account Executive to join its team. Account Executives are responsible for developing and executing strategic public relations initiatives on behalf of the firm’s clients. The ideal candidate will have excellent communication skills (both verbal and written), strong creativity, high energy and an outgoing personality. A strong emphasis is placed on media relations, strategic account management and client communication. We need self-starters and team players who enjoy spreading the word for the firm’s clients.

Limited travel is required for press tours, trade shows and client meetings. Preference will go toward those with at least two years of experience in public relations/media relations (agency experience is a plus). Salary will reflect level of experience and includes a great benefits package. Other perks include a gym membership, breakfast on Fridays, a weekly half-day work from home policy, summer flex hours, Wine Wednesdays, the “Wheel of Celebration” to celebrate birthdays and work anniversaries, breakfast/lunch & learns, unlimited vacation time and paid maternity/paternity leave.

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Responsibilities:

  • Manage proactive media relations efforts for target media (national, local and trade)
  • Work closely with senior account team members to implement objectives and strategies to achieve clients’ defined goals
  • Assist in content creation, such as press releases and advisories, thought leadership bylines, brand messaging, website content and more
  • Conduct and synthesize research, including media landscape and competitor analyses
  • Compile comprehensive measurement reports detailing public relations and media relations efforts and outcomes
  • Identify new opportunities to solve clients’ business problems and assist in the development of integrated, strategic public relations and social media campaigns
  • Guide clients through the execution of public relations strategy and maintain constant communication as a primary point of contact
  • Research industry trends, press lists and more
  • Assess and provide crisis communication expertise when necessary
  • Assist in event planning and coordination when needed
  • Commit to continuous learning and training opportunities
  • Supervise staff junior to you on projects, including Account Coordinators and seasonal interns
  • Contribute to the well-being, development and growth of the agency

Qualifications:

  • Bachelor’s degree in public relations, journalism, marketing, English or a related field
  • At least two years of full-time, relevant experience in public relations or a related field (agency experience is a plus)
  • Smart, creative, assertive and innovative individual who thrives in an extremely fast-paced environment
  • Flexibility and willingness to collaborate with teams
  • Must be a talented and versatile writer with both creative and technical writing experience
  • Media relations experience with a successful track record of pitching and securing opportunities
  • Successful track record of developing strategic public relations and social media campaigns
  • Proven ability to manage multiple client accounts in a variety of industries
  • Excellent communication skills, both verbal and written
  • Knowledge in social media, design, photography/videography are a plus

To apply, send your cover letter, resume with references, and writing samples to Greta Snell, Senior Account Manager, at greta[at]dittoepr.com. 

Pete Dye still swinging at 90: Opens Westfield’s Chatham Hills

Famed golf architect, Pete Dye spent five years and hundreds of hours crafting a championship course at Chatham Hills. The private course, expected to be among the best in the Midwest, is part of an upscale residential community that recently opened in Westfield.

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In addition to generating earned media coverage for the course, Dittoe PR was responsible for shooting and editing a promotional video that would be shown at the course’s soft opening where Pete and Alice Dye were slated to speak and hit a ceremonial tee shot.

It was essential that our video paid proper tribute to the Dyes so that Chatham Hills could use it in their marketing mix for years to come.

Once we held a strategy meeting with the Chatham Hills team to determine goals and key messaging for the video, Dittoe PR set up two separate video shoots. First, we went out to Chatham Hills and shot scenic views and were lucky enough to have Pete Dye himself give us an exclusive tour of the course! We rode on golf carts with Pete and got some great shots of him walking the course and taking a few swings. Our second day of shooting consisted of sit-down interviews with Chatham Hills executives talking about the development of the course and the years of hard work Pete and Alice put into turning their vision into a reality. After two days of filming, our team had everything we needed to create a visual story for Chatham Hills.

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Turning around the video in just over a week’s time allowed us to pitch it local and regional media in order to generate interest for the event.

By using the promotional video in our media outreach, our team was able to coordinate six interviews on the day of the soft opening including live shots by WISH-TV’s Anthony Calhoun and WRTV’s Dave Furst. In total, our team secured 56 media placements and generated a buzz on social media that resulted in 260 posts on Twitter, Facebook and Instagram.

Interested in learning more about Dittoe PR’s work in video, sports and events? Request a consultation to learn more about how we can spark a conversation about your business.

A SUBstantial Grand Opening for GetGo Cafe + Market

For many, driving to and from work, school, appointments, etc. has opened Pandora’s box to “sub”-par food decisions. However, a Pennsylvania chain is attempting to change the narrative that busy people can’t eat quick and fresh meals.

GetGo Cafe + Market, a convenient concept from multi-format food retailer Giant Eagle, offers a wide-ranging menu of made-fresh-to-order foods including custom-made subs, burgers, breakfast sandwiches, smoothies and expressos, and more.

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After adding a location in Carmel last October, the chain is continuing to expand into Central Indiana with the addition of four new Indianapolis-area locations. The expansion will create more than 150 jobs.

Dittoe PR was tasked with raising awareness about the expansion and did so in star-studded fashion.

Alongside the GetGo team, Dittoe PR helped plan and execute “sub-cutting” ceremonies and charitable sub-building challenges involving community members at two grand openings in Plainfield and Rockville Road in Indianapolis. Adding even more excitement, celebrity chef and renowned restaurateur Michael Symon joined in the grand opening celebrations.

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While Dittoe PR coordinated on-site media opportunities, Symon diced up subs and welcomed hungry customers at both locations. In total, Dittoe PR’s effort resulted in 22 media placements including the Indy Star, FOX59, WISH-TV, Indy Style, WIBC and RTV6 – with more to come. Within a couple days, media placements totaled more than 2 million impressions.

Interested in learning more about Dittoe PR’s work in restaurants and events? Request a consultation to learn more about how we can spread the word for your business.

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