Consuming Media: Millennials vs. Baby Boomers

The ultimate goal of a #PRpro is securing stellar media coverage for our clients; however, that coverage can be less impactful if it’s not reaching the targeted audience. In a world increasingly influenced by technology, it’s important to remain knowledgable about how audiences are consuming media and staying informed.

 

We’re taking a closer look at how millennials and baby boomers consume media differently. Learn how it affects our strategies for telling our clients’ stories to the most influential audiences.

 

Baby Boomers

Baby Boomers, born between 1946-1964 and know sticking to their roots, are surprisingly open to new formats. In fact, research shows TV hold the top spot for Baby Boomers. More specifically, 51 percent of those older than 55 are found to rely on traditional news sources, including broadcast media.

 

While Baby Boomers are adopting social media sites like Facebook more and more, they are more likely to go straight to the source. They visit news outlets directly to stay informed, spending 20 plus hours a week consuming online content. If that doesn’t say how tied Baby Boomers are to traditional media, then knowing 92 percent of them continue to listen to the radio for news updates just may convince you.

 

So, if a client is trying to reach the highly respected Baby Boomer crowd, it’s evident that traditional media is the way to go. Leveraging local broadcast media can prove highly successful, especially in the early hours as the masses consume the news of the day before heading out to work. Don’t let the word traditional stray you away from online hits though, as an online article can garner thousands of eyes as the Boomers browse news sites throughout the week.

 

Millennials

Millennials, born between 1982-2002, are changing the way younger generations stay informed. Studies show millennials rely heavily on trending articles and major headlines on platforms like Facebook, Instagram, Snapchat, and Twitter. According to Business Insider, 64 percent of people ages 18-24 say digital outlets such as online news sources and social media serve as their main source of news.

 

As for traditional media, only 24 percent of millennials ages 18-24 and 29 percent of millennials ages 25-34 turn to broadcast television to get their news. Only 5 percent of those are turning to radio and print to stay informed. Instead, millennials are utilizing local and national news sites to dive deeper into major headlines found on social media sites. In comparison to Baby Boomers, millennials are twice as likely to opt in to retrieving information from social media and word of mouth than traditional news sources (cue the group text gossip).

 

That being said, when working with clients targeting younger generations, we often gear our strategic execution toward securing media opportunities that will surface across social media platforms. While traditional outlets still garner high viewership, online hits support the research and prove to produce valuable results for client coverage. It’s important to look at online mentions when securing opportunities, in addition to utilizing social channels to increase exposure by posting client-oriented coverage.

 

The way each generation consumes news is constantly changes, dictating how we approach our strategies in the public relations industry. As the latest-and-greatest tech updates continue to revolutionize our world, it’s crucial that we do our due diligence and capitalize on the appropriate opportunities that will effectively produce results for our clients.

 

Interested in reaching these audiences online? Request a consultation with us today!

 

What is Public Relations? [Part 2]

Often times when people think of public relations, they think of high-class parties and frivolous networking –  as if we all are living the life of Samantha Jones, but as my colleague Vanessa Staublin demonstrated in part one of this series, public relations is much more than meets the eye.

 

After just a year in the public relations industry, I have contributed to numerous strategic campaigns all entailing services as unique as the clients they are designed for. From event planning to content creation, media relations to graphic design, the public relations industry is ever-changing and so is my job as a #PRpro.

 

Executing social media campaigns.

Whether you’re a millennial or not, maintaining a social media presence is crucial in today’s world.  And though it may be daunting, don’t fret! At Dittoe PR, we eliminate the headache by crafting and executing social media campaigns tailored to each clients seeking exposure in the social world. From Facebook, Instagram and LinkedIn, to Twitter, Snapchat, YouTube, Pinterest and more, it is important to take every platform into consideration and pinpoint which one will best support the messaging and motives of our clients.

 

We don’t stop there though; our entire staff of PR pros consistently contributes to our agency’s social platforms. While we often post client-oriented coverage to increase exposure, we also feature creative content that gives our followers a taste of our funky-fresh office and provide a behind-the-scenes look into the world of public relations.

 

Designing client content.

If Instagram has taught us anything, it is that presentation matters. Here at Dittoe PR, we get giddy at the opportunity to ‘wow’ our clients by creating content that is both effective and visually appealing. Whether it is monthly reports, case studies, or Snapchat filters, we pride ourselves on crafting quality copy that not only aligns with our clients’ messaging, but our agency’s as well.

 

Communicating visually is just as important in PR when strategically working to reach audiences and produce results. When properly designed, graphic elements can even establish professional credibility and engage audiences on a deeper level. Utilizing graphic design sets our agency apart from the rest and serves as a major asset for our client services.

 

If you’re company is looking to secure more media coverage or is in dire need of a social media revamp, we’re just a click away from executing the right strategic plan based on your company’s unique needs.

Finding a Work-Life Balance in a Hyper-Connected World

Balancing your personal life and your work can be challenging for some, especially in the always-on world of PR. There will always be a situation that warrants a rapid response, a reporter to pitch or a strategic plan to assemble. While the PR world is exciting and ever-changing, it also seeps into our personal life and can make establishing boundaries extremely difficult. If you’re struggling to separate work from your personal life, here are a few ways to help step away from your desk and return to the office refreshed.

 

Stay organized.

While it may seem counterintuitive to add a little work time into your weekend, taking the time to organize for the week ahead can make all the difference for achieving a healthy work-life balance. Taking less than 30 minutes on a Sunday afternoon to think through your top priorities and getting organized for the week ahead can make all the difference.

 

Wake up early.

Waking up early can be tough, but make it a daily habit. Take  an extra hour in the morning to do something for yourself before you plunge into your daily routine. For some, it might be meditating, reading or watching the news. For others, it might be getting a head start on laundry or cooking a healthy breakfast. Whatever you choose to do, do it for yourself. This will help start the day off right.

 

Exercise.

Experts agree that increasing physical activity has a multitude of benefits for health and stress management. Not a fan of the gym? That’s fine. Find a new physical outlet that gets your heart racing such as boxing, yoga or cycling. Life and work will both reap immediate benefits of physical activity in the form of stress relief, endorphin release and increased functional capacity.

 

Don’t be afraid to take breaks.

Lunch breaks were created for a reason. Take advantage of this time to pencil in an activity to rejuvenate and get ready to tackle the second half of the day. For instance, many Dittoe PR employees enjoy using this hour to go to the gym, run errands or take their dog for a walk. Whatever it is, don’t be afraid to take the time to treat yourself.

 

Disconnect.

Balancing work life and home life is not always simple, especially when getting pinged by email notifications day-in and day-out. Try putting your phone away while with friends, family or significant others to make it a little easier to avoid the distractions. This will help emphasize the importance of relationships with loved ones but also allow you to stay more focused at work by not dwelling on missed plans or quality time.

 

Establish a no-work zone.

Another way to disconnect is to establish a work-free zone. As someone who is newly married with a husband who also works around the clock, work-free zones have been a perfect solution to ensure we’re not working all evening and to focus on each other. A work-free zone bans you from checking email, taking business phone calls and doing office work on the computer. By setting up a safe haven, you have a dedicated time and space for connecting with your loved ones and escaping the demands of work.

 

Don’t compromise on sleep.

Most people fail to realize the importance of sleep. Instead of treating it as a luxury, make it a necessity by establishing a sleep schedule. This will help produce a healthy body and make it easier to be more productive at the office, allowing you the ability to (hopefully) leave on time.

 

Communicate when workload is excessive.

A work-life balance can fall to pieces simply because an increased workload. If you find yourself feeling overwhelmed, take a moment to communicate the volume of your workload to teammates or leadership team. Through these conversations, find ways to reduce the impact by extending the deadline or bringing on other teammates to delegate the work.

Interested in working at Dittoe PR? Check out our Careers page here to see if you would be a good candidate.

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