How Does PR Affect SEO?

The year was 2006. Pluto was still a planet, you didn’t own an iPhone, you were more likely to log on to MySpace than Facebook, and search engine optimization (SEO) meant squeezing as many keywords as possible into your content and getting backlinks by any means...

The Importance of Building A Personal Brand in PR

When it comes to communicating in the business world, there’s nothing more important than strong, authentic branding. When done properly, a brand tells a story, builds a customer base and captures attention. As PR professionals, we are often so focused on building our...