Dittoe PR Goes Hollywood with ‘COLUMBUS’ Film Premiere

Every day at Dittoe PR, clients from various backgrounds and industries bring exciting projects that challenge us and push us to the next level in public relations. Most recently, our team had the opportunity to bring the glitz and glam of the movie industry from Hollywood to Indiana by working alongside the talented production team of the critically acclaimed and award-winning film “COLUMBUS.”

Despite our limited background in film, this was a challenge our team welcomed with open arms and tackled triumphantly. “COLUMBUS” quickly made a name for itself after its debut at the 2017 Sundance Film Festival where it earned glowing reviews and awards for featuring the world-renowned architecture of Columbus, Indiana, alongside a deeply intellectual storyline about parental and family relationships.  Its connection to the Midwest architecture mecca sparked the “COLUMBUS” director’s burning desire to create a larger-than-life splash in Indiana.

 

The film enlisted the Dittoe PR team to help promote the film statewide – with a greater focus in the Indianapolis and Columbus areas – through consistent, influential media coverage that would spark interest and drive ticket sales to the film’s opening at Keystone Art Cinema (Indianapolis) and YES Cinema (Columbus).

 

During the media relations push, Dittoe PR secured media opportunities with reporters throughout Indiana, connecting them with Kogonada, “COLUMBUS” writer, director, and editor, as well as lead actor John Cho, lead actress Haley Lu Richardson, and key contributors from the Columbus community. In addition to print, online, TV, and radio coverage pieces, the film appeared in organization’s e-newsletters and on influential social media pages. During premiere weekend, our team worked closely with the film’s cast, crew, and management teams to execute local media tours with relevant TV and print outlets, including the Indianapolis Star, Indianapolis Monthly, WTHR, FOX59, WISH-TV, RTV6, WZPL Smiley Morning Show, and more.

 

Media relations has been the core of our business for many years, but our PR services go far beyond media. We were also tasked with assisting in the event planning for the VIP film premiere events as well as planning and running a red carpet event in Columbus. Working alongside the talented team at Columbus Visitors Center and YES Cinema, we pulled off one of the biggest event weekends of the year for the Columbus community, and its hype carried into Indianapolis as well.

 

The film’s hometown premiere earned a per-screen-average of more than $15,000, beating out its initial New York and Los Angeles premiere just a month earlier. “COLUMBUS” went on to be the most popular film ever at YES Cinema by the end of its first week of screenings, selling out all of it 20 initial scheduled shows, and continuing to show through early October. Its popularity kept it around in Indianapolis as well, where it screened for more than a month. As the film approaches its iTunes release on Nov. 4, it boasts box office sales nearing $1 million.

After the Indianapolis and Columbus openings, the “COLUMBUS” team expanded Dittoe PR’s efforts into other markets, which allowed us to generate additional media attention in major cities like Phoenix, Chicago, and St. Louis, as well as more than 15 additional cities through Indiana. Altogether, our savvy PR skills secured more than 250 media hits, 68.5 million media impressions, and a total publicity value of $860,000.

 

If you are interested in learning more about how Dittoe PR can assist with outreach for your company or event, request a consultation today!

A SUBstantial Grand Opening for GetGo Cafe + Market

For many, driving to and from work, school, appointments, etc. has opened Pandora’s box to “sub”-par food decisions. However, a Pennsylvania chain is attempting to change the narrative that busy people can’t eat quick and fresh meals.

GetGo Cafe + Market, a convenient concept from multi-format food retailer Giant Eagle, offers a wide-ranging menu of made-fresh-to-order foods including custom-made subs, burgers, breakfast sandwiches, smoothies and expressos, and more.

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After adding a location in Carmel last October, the chain is continuing to expand into Central Indiana with the addition of four new Indianapolis-area locations. The expansion will create more than 150 jobs.

Dittoe PR was tasked with raising awareness about the expansion and did so in star-studded fashion.

Alongside the GetGo team, Dittoe PR helped plan and execute “sub-cutting” ceremonies and charitable sub-building challenges involving community members at two grand openings in Plainfield and Rockville Road in Indianapolis. Adding even more excitement, celebrity chef and renowned restaurateur Michael Symon joined in the grand opening celebrations.

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While Dittoe PR coordinated on-site media opportunities, Symon diced up subs and welcomed hungry customers at both locations. In total, Dittoe PR’s effort resulted in 22 media placements including the Indy Star, FOX59, WISH-TV, Indy Style, WIBC and RTV6 – with more to come. Within a couple days, media placements totaled more than 2 million impressions.

Interested in learning more about Dittoe PR’s work in restaurants and events? Request a consultation to learn more about how we can spread the word for your business.

Dittoe PR helps CycleBar breakaway from the peloton

Tired of being stuck behind joggers and walkers on the bike path? Say goodbye to traditional outdoor cycling and hello to CycleBar. CycleBar, an indoor cycling studio, opened its second location in Indianapolis with the help of Dittoe PR.

Unlike most workout studios that require a monthly membership fee, CycleBar Traders Point operates on a pay-per-class model that allows guests to purchase class packages and reserve their spots up to a week in advance.

CycleBar Traders Point ribbon cutting

How Dittoe PR assisted CycleBar’s opening

Dittoe PR invited area businesses, groups, and nonprofit organizations to attend a VIP experience free of charge. The only request? Riders were encouraged to bring spare office supplies as a special donation to Teachers’ Treasures, a local partner organization that helps teachers provide their students with the supplies necessary for a well-rounded education. Dittoe PR used the charitable tie to spark media interest and contribute to a good cause. A win-win for all involved.

Overall, CycleBar Traders Point was able to collect five donation boxes filled with new and gently used school supplies for Teachers’ Treasures. Each box weighed nearly 50 pounds!

“Our area teachers and students benefited enormously from this partnership,” said Margaret Sheehan, executive director of Teachers’ Treasures. “We are appreciative of CycleBar’s commitment to the community and in particular, to teachers and education.”

CycleBar Traders PointIn addition to reaching out to local businesses and nonprofits for VIP rides, Dittoe PR executed several communications tactics including media relations, influencer outreach, and organic social media promotion to secure mounds of coverage for CycleBar. Interviews have included – WISH TV, WRTV, Indianapolis Business Journal, The Indianapolis Star, and Current in Zionsville.

With Dittoe PR’s help, CycleBar Traders Point is on its way to becoming the hottest ride in Indy.  They’re located in the Traders Point Shopping Center at 6010 W. 86TH St., Suite 130 and are currently running a three for $29 ride deal. We hope to see you there!

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