Ironworks Hotel Indy Celebrates Second Annual Ironworks Social

Recently, we assisted the Ironworks Hotel Indy in transforming their property from a hotel to a thriving outdoor festival for the second annual Ironworks Social event.

 

On Saturday, September 15, we celebrated the hotel’s first year in operation by hosting an event filled with live music, top-rated food and interactive activities for guests and their furry friends. The annual Ironworks Social event attracted hundreds of visitors and countless dogs while also raising thousands of dollars for the Humane Society for Hamilton County.

 

Guests enjoyed delectable menu items along with hand-crafted cocktails, beer or wine from Ironworks Hotel and Ironworks at Keystone restaurants. Food was available from Ruth’s Chris, Sangiovese Ristorante, Blue Sushi Sake Grill, Rize Restaurant and Provision, and libations from Tito’s Handmade Vodka and Daredevil Brewing Co. were available for purchase.

Indianapolis’ favorite Bluewater Kings Band and Chicago-based No Alternative Band also performed their own sets on stage, and guests were able to sing and dance the day away. Attendees could also receive complimentary mini-massages from Massage Heights Ironworks, wellness advice from Club Pilates, fitness tips from Orangetheory Fitness, purchase products and discuss civic sustainability with People for Urban Progress, make candles with Penn & Beech Candle Co., and learn more about Bottleworks Indy. One lucky attendee walked away with $1,000 of giveaway products from the in-kind donations of participating vendors.

 

The Humane Society for Hamilton County was also present with adoptable dogs and gourmet dog treats from A Dog Bakery for pups to enjoy. Along with the money raised, a few furry friends found their forever homes, too.

 

Thanks for celebrating the first birthday of Ironworks Hotel with us, Indy! We’re already looking forward to next year and can’t wait to see you again.

 

Three Tips to Plan a Successful Grand Opening

Dittoe PR is no stranger to planning grand opening events. Between Broken Beaker Distillery, two CycleBar locations, six GetGo locations, Carmel’s Market District, Hickory House, and Broken English Taco Pub – among many others – we’ve got the process down pat.

 

When Chicago-famous taqueria Broken English Taco Pub decided to expand to Indianapolis, they had to not only find the perfect location but an Indianapolis public relations team to assist with grand opening planning and secure media coverage around the expansion to the Circle City. Assisting with everything from creating the guest list and sending invitations to coordinating a Facebook Live interview during the grand opening event, Dittoe PR did it all.

When planning for a grand opening event, keep the following tips in mind:

 

Set a goal. Is the goal to pack the house? Secure TV coverage? Work with key influencers? Once you know where the finish line is located, it’s much easier to start the marathon. Setting an overall goal will help keep the team’s eye on the prize during the planning process.

 

Outline the run-of-show. Keep everyone on track by creating a run-of-show document that will include all the key details, including contacts, timeline, media interviews, menus, entertainment, and more. The level of detail depends on the depth of the event, but collaborating with the team to ensure everything you need is in one place is integral to pulling off a successful event. Modifications can always be made, but having this prepared ahead of time relieves stress that will inevitably arise the day-of.

 

Give yourself plenty of time. There is a long list of steps that need to be accomplished to ensure the big day goes off without a hitch. Typically, grand openings can take weeks (or even months) to plan. By creating a time table for weekly tasks and checkpoints, it’s much easier to stay on track. Are there potential issues that might arise? Have your vendors signed contracts? Do you know who will field media interviews or check the guest list? Include these questions and details into your ever-evolving run-of-show to keep your team on track.

 

Have a grand opening coming up? Contact us for a consultation to find out how Dittoe PR can help!

Ironworks Social Success!


Dittoe PR recently had the opportunity to assist with organizing the first annual Ironworks Social event at Ironworks Hotel Indy. It was in the high 70s in late October, the sun was shining, and the hotel looked as brilliant as ever. The parking lot was packed with booths offering unique foods and refreshing spirits and a grand stage was set up to host a live performer. Inside the hotel, the Ironworks Hotel staff excitedly awaited the arrival of guests to lead hotel tours and greet VIP attendees.

In addition to the perfect weather, the months of preparation made for a seamless grand opening celebration of the first boutique hotel on Indy’s north side.

From brainstorming event names and coordinating the menus to event promotion around the Circle City, Dittoe PR was responsible for arranging every detail for the big day. While some parts of event planning can be sexy, others, such as studying generators, amps and wattage for electric needs, can be much less appealing. Most, but not all, of Dittoe PR’s efforts for ensuring Ironworks Social was a hit included:

  • Researching and booking bands;
  • Coordinating and creating menus for four different Ironworks’ restaurants and two different alcohol vendors;
  • Renting tables, chairs, tents, a stage, a generator, lighting, port-o-lets, hand washing stations, trash cans, barricades, and more;
  • Booking security;
  • Designing VIP invites and distributing them to key contacts;
  • Securing hotel artists;
  • Inviting guests via Eventbrite;
  • Securing media coverage promoting the event;
  • Creating an hourly run of show for the weekend; and
  • Providing on-site support from sun up until sun down on event day.

Completing all of these tasks and staying within our budget was no easy feat. Our team was determined to work hard and make Ironworks Social an event Hoosiers wanted to attend and talk about afterward.

During the event, which lasted from 5 to 10:30 p.m., attendees were able to purchase small plates from key restaurants at Ironworks at Keystone and Ironworks Hotel including Ruth’s Chris, Sangiovese Ristorante, and Cunningham Restaurant Group’s Provision and Rize, as well as libations from Sun King Brewery and Fountain Square’s Hotel Tango. Guests also enjoyed live music from Indianapolis favorite The Bishops and Wisconsin-based WiFEE and the HUZzBAND, hotel tours, and conversations about the hotel’s exclusive artwork from four different Ironworks Hotel artists. Attendance for the event was free.

More than 550 guests attended the first-ever Ironworks Social, and the Ironworks Hotel team hopes to make it an annual event. Ironworks Hotel and Dittoe PR were thrilled at the positive response from guests, and we can’t wait to begin planning for next year!