Now Accepting Applications for Public Relations Spring Internship 2019

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for spring 2019, and we want you to apply! This internship is paid, and part-time or full-time options are available.

 

Here’s what you need to know:

Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators to the company’s partners.

 

This internship is for detail-oriented, self-starters looking to develop a well-rounded public relations skill set in an energetic and challenging environment. The ideal candidate should have strong communication skills (both verbal and written), initiative, and creativity, as well as feel comfortable juggling multiple projects and deadlines. Key tasks will focus on media relations, research and analysis, reporting, content creation, and more.

 

Sampling of responsibilities:

  • Drafting compelling content such as press releases, media pitches, social media posts, and more
  • Carrying out special event planning tasks
  • Participating in agency meetings, training sessions, and brainstorming sessions
  • Handling research and analysis projects in support of client objectives as needed
  • Researching comprehensive press lists for local, national, and trade media
  • Contributing to the execution of media relations campaigns
  • Assisting with client and business projects as needed
  • Assisting with administrative duties as assigned by staff

 

Key qualifications:

  • Actively enrolled in or a recent graduate of a university journalism, public relations, strategic communications, marketing, advertising, or other related program
  • Previous professional or relevant internship experience (public relations experience is a plus)
  • An understanding of basic journalism and media relations skills
  • Solid, versatile writing skills in both creative and technical fields
  • An ability to be professional and personable in written and verbal communication
  • Demonstrates attention to detail and good judgment
  • Smart, creative, assertive, and innovative individual who thrives in a fast-paced environment
  • Flexible and willing to collaborate with teams
  • Proven ability to effectively prioritize and manage multiple tasks and competing deadlines
  • Additional knowledge in social media, design, photography/videography are a plus

 

To apply, send a cover letter, resume with references, and three diverse writing samples to Vanessa Staublin at vanessa [at] dittoepr.com. No phone calls please. Applications must be submitted by 11:59 P.M. EST on Sunday, Sept. 30.

 

How to Be Proactive With PR: Creating Coverage Out of Thin Air

Public relations professionals thrive during times of client chaos. From product launches and grand openings to initiative and campaign announcements, we basically drool at any opportunity to secure media interest. However, it’s when things calm down that our talents are put to the test.

 

When a lull in client announcements arise, securing coverage can seem near impossible and simply waiting around is never an option. Therefore, our roles require strategic thinking and proactive execution that continues the momentum of telling our clients’ stories.

 

Here are three ways you can take a proactive approach to public relations in order to keep brands in the news:

 

Mark your calendar.

When you’re in proactive PR mode, it’s important to not neglect the basics. Classic strategies can prove wildly successful, that’s why creating a content calendar is the first step toward a proactive approach. Housing all your client’s upcoming product releases, events, and initiatives, as well as any known opportunities to tell their story, will allow you to strategically plan out each PR move in advance.

 

Take it a step further by incorporating any holidays or events into your calendar that align with your client’s messaging. For instance, leveraging national holidays and foodie days between announcements can help garner media coverage for clients while presenting the opportunity to tease any upcoming announcements.

 

Stay trendy.

Often times we get so caught up in our ongoing strategies that we forget to look at the bigger picture. Instead of simply focusing on your client and its direct market, try consistently tuning into what people are talking about worldwide to help keep a pulse on any trends that may present opportunities.

 

The key to capitalizing on a trend is to get on board while the conversation is just picking up. Wait too long, and your brand will be left behind while the trend takes off—without you.

 

Look back at it.

Anticipating future trends is an effective proactive PR approach, but another great way to create media opportunities when things seem slow is to look back at coverage from the previous year. The media industry is rather habitual, with many outlets following a very similar editorial calendar each year. Review past coverage and get creative to give your client a competitive edge on these seasonal topics.

 

The cheer says it best: B-E AGGRESSIVE. The best way to secure coverage is to go after the opportunities they want, as well as the opportunities they may know exist. By implementing these proactive PR approaches and mastering the basics, your agency will help drive the conversation and maintain a steady stream of client coverage.

 

Interested in a proactive PR strategy? Contact Lauryn Gray at lauryn@dittoepr.com to explore what Dittoe PR could do for you.