How to Create a Snapchat Geofilter: A Step-by-Step Guide

Step 1:

Download the App, sign up and create a Snapchat account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 2:

Confirm and validate both the phone number and email registered to the account.

 

Step 3:

To create your own Geofilter, open a new document in Photoshop and complete the following substeps:

  • Set document dimensions to 1080 x 1920 pixels and as a transparent background.
  • Save it as a PNG file to set a transparent background.

 

Step 4:

Prepare your brand or event logo and place it on the Photoshop file. It’s recommended that logos be placed along the bottom, top or side of the image space. It’s important to avoid placing images or text in the center or main frame of the Geofilter photo. The design should stay along the border so that it frames users’ photos rather than blocking.

 

Step 5:

Choose a text color that compliments the background of the photos. For example, if it’s a night event, opt for a white or lighter color text for contrast. The font should be readable within a short Snapchat time limit, so avoid slanted or cursive script.

 

Step 6:

General guidelines of what you cannot include in your Geofilter include:

  • Logos or trademarks you don’t own or have authorization to use
  • Photographs of people
  • Phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames or personal information
  • Hashtags
  • Gambling or lotteries
  • More than two lines of non-stylized text
  • Drug-related content
  • Social platform logos
  • Political content must include “Geofilter paid for by [insert name of purchaser]” in 40 pixel height and with a shadow background on that text. (Examples of political content include political issue advocacy, or promotion of certain political parties and candidates.)

Other key tips to keep in mind when designing a Geofilter include:

  • Be creative and make it visually compelling.
  • Geofilters are about sharing a location, event or idea and should be something that Snapchat users will want to send to their friends through the app.
  • Less is more for Snapchat Geofilters, so don’t cover up too much of the screen in the design.
  • Make sure the Geofilter content is relevant to the location.

For additional content restrictions and guidance please see the Advertising Policies and Community Guidelines from Snapchat.

 

Step 7:

Save your Geofilter as a PNG file. It is important that the file(s) be saved as PNG files so that the background remains transparent. This is the only way users can incorporate their photos and videos while also using the Geofilter.

 

Step 8:

Upload your filter using the On-Demand Geofilters tool here and log in to your created Snapchat account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 9:

Select your start and end dates and times.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 10:

Type in the relevant address and draw your Geofence. You can pin point different spots on the map. It does not have to be a perfect shape. Please keep in mind it should cover the relevant area and be at least 25,000 square feet.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 11:

Be sure to categorize it as a “Business” filter instead of a personal one since a logo or brand is being used. This is important for the submission approval process.

 

Step 12:

Enter your payment information and submit your Geofilter. You will receive an email confirming receipt of the submission. The approval process can take up to 48 hours, but you will receive a second confirmation email if/when the filter is approved.

 

Step 13:

Congrats! You are finished. Be prepared to have your Snapchat Geofilter go live at your specified day and time. Promote it across your social media accounts and encourage your followers to use it once it’s live.

Dittoe PR Continues to Grow in 2017

With the addition of two new team members Dittoe PR is progressing toward a bright future here in Indy. Former intern and account coordinator Sammi Coppedge has been promoted to account executive, while Sophie Maccagnone was hired as an account coordinator.

 

Before graduating from Ball State University and joining the firm full-time, Sammi completed three consecutive internships at Dittoe PR. Her stellar work securing coverage in local, trade and national publications – including Huffington Post and Star Magazine – proved she had what it took to be a PR pro. Within three months, Sammi earned a promotion from account coordinator to account executive – likely the quickest promotion to date for Dittoe PR.

 

After spending a year with the NCAA, Sophie made the career move to PR agency at Dittoe PR. As a Butler University grad and former collegiate soccer player, Sophie’s can-do attitude and dedication to teamwork followed her into the working world, and she quickly picked up the skills it takes to be successful in public relations. She has already begun taking the lead on many of the firms design projects while simultaneously delivering notable results for Dittoe PR clients seeking media coverage, content creation and more.

 

“We’re excited to see new talent developing within the company,” said Chris Dittoe, president and co-founder of Dittoe Public Relations. “We value hard work and the dedication to success, which both women bring to the team.”

 

These recent additions to the Dittoe PR team follow on the heels of numerous promotions at the firm. We’re always seeking talented applicants. Check out our careers page for openings.

Five Tips for Starting a Career in PR

Landing your first public relations job can be difficult, and getting started in this industry can seem intimidating. After attending all the right classes, studying all the right material and interning at all the right companies (like Dittoe PR), you’ve checked all the right boxes. While you may consider yourself a PR novice, it is often the unteachables that will allow you to make an immediate impact in the PR world and give you the confidence to take the industry by storm. Whether you’re switching careers or recently graduated, consider these tips to help you set the foundation for a successful PR career.

 

  1. Check your attitude.
    Walking in the door on the first day, you’re faced with an abundance of training material, employee handbooks, company paperwork, and a sea of tasks to get you acclimated in the new role. You may not be able to control feeling overwhelmed, but what you can control that is a vital to your career? Your attitude. Show that you’re ready to learn all the ins and the outs of the company and eager to immerse yourself in the work. A positive, determined and enthusiastic attitude will not only help instill self-confidence, but also trust in your ability to juggle the many demands of public relations.

 

  1. Research EVERYTHING.
    The most effective way to get a feel for the company, its clients and overall approach toward producing results is through research. That includes absorbing every aspect of company websites, vigilantly reviewing previous material created for clients, and carefully studying the content covered in local media. Research can help you with every assignment and ultimately gives you an advantage in the PR field. Research everything from your clients’ industries to reporters’ alma maters – you’d be surprised by how a tiny bit of information can lead to the perfect pitch that will garner national coverage.

 

  1. Know who you’re talking to.
    Every client is different. Every reporter is different. Every team member is different. Everyone and everything is different, and it is of the utmost importance you remain conscious of that at all times. Whether you’re drafting an email, writing a press release, or pitching to local media – it is crucial that you are aware of who will be on the receiving end. If your client is a government-funded organization, your communication should always be professional and clean cut. Don’t pitch an evening event to a sunrise reporter. Instead, personalize your pitch based on the specialties of a particular writer. Even your coworkers favor specific writing styles and templates when submitting content. The quicker you learn these differences, the quicker you’ll find success in your career.

 

  1. Say the Magic Word.
    The fastest way to gain experience in PR is by saying one word: “yes.” Can you draft a client email? Yes. Can you write a media advisory? Yes. Can you brainstorm pitch ideas? Yes. This tip comes with great responsibility, as you do not want to take on more than you can handle; however, be willing accept as many assignments as possible that will expose you to the different strategies your company offers. Soon you’ll start recognizing cues of when to draft certain material, all the while refining your skill set. Coworkers will respect your work ethic and you’ll gain a better understanding of each client while learning to prioritize your to-do list.

 

  1. Thank EVERYONE for EVERYTHING.
    A thank you goes a long way, especially in the PR world. Whether it’s to a team member, reporter or client – taking the time to send a quick thank you can do wonders for your career. A thank you shows that you respect the time and work of others and helps build relationships. A little appreciation goes a long way and often times gives you an advantage when future opportunities arise.

 

PR is demanding, challenging and occasionally chaotic, but utilizing these tips will offer a smooth transition into this fast-paced industry while separating you from the competition and laying the groundwork for a prosperous career. If you’re interested in a career in PR, check out our Careers page.

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