Pete Dye still swinging at 90: Opens Westfield’s Chatham Hills

Famed golf architect, Pete Dye spent five years and hundreds of hours crafting a championship course at Chatham Hills. The private course, expected to be among the best in the Midwest, is part of an upscale residential community that recently opened in Westfield.

chatham-blog-2

In addition to generating earned media coverage for the course, Dittoe PR was responsible for shooting and editing a promotional video that would be shown at the course’s soft opening where Pete and Alice Dye were slated to speak and hit a ceremonial tee shot.

It was essential that our video paid proper tribute to the Dyes so that Chatham Hills could use it in their marketing mix for years to come.

Once we held a strategy meeting with the Chatham Hills team to determine goals and key messaging for the video, Dittoe PR set up two separate video shoots. First, we went out to Chatham Hills and shot scenic views and were lucky enough to have Pete Dye himself give us an exclusive tour of the course! We rode on golf carts with Pete and got some great shots of him walking the course and taking a few swings. Our second day of shooting consisted of sit-down interviews with Chatham Hills executives talking about the development of the course and the years of hard work Pete and Alice put into turning their vision into a reality. After two days of filming, our team had everything we needed to create a visual story for Chatham Hills.

slack_for_ios_upload_720

Turning around the video in just over a week’s time allowed us to pitch it local and regional media in order to generate interest for the event.

By using the promotional video in our media outreach, our team was able to coordinate six interviews on the day of the soft opening including live shots by WISH-TV’s Anthony Calhoun and WRTV’s Dave Furst. In total, our team secured 56 media placements and generated a buzz on social media that resulted in 260 posts on Twitter, Facebook and Instagram.

Interested in learning more about Dittoe PR’s work in video, sports and events? Request a consultation to learn more about how we can spark a conversation about your business.

A SUBstantial Grand Opening for GetGo Cafe + Market

For many, driving to and from work, school, appointments, etc. has opened Pandora’s box to “sub”-par food decisions. However, a Pennsylvania chain is attempting to change the narrative that busy people can’t eat quick and fresh meals.

GetGo Cafe + Market, a convenient concept from multi-format food retailer Giant Eagle, offers a wide-ranging menu of made-fresh-to-order foods including custom-made subs, burgers, breakfast sandwiches, smoothies and expressos, and more.

gg3

After adding a location in Carmel last October, the chain is continuing to expand into Central Indiana with the addition of four new Indianapolis-area locations. The expansion will create more than 150 jobs.

Dittoe PR was tasked with raising awareness about the expansion and did so in star-studded fashion.

Alongside the GetGo team, Dittoe PR helped plan and execute “sub-cutting” ceremonies and charitable sub-building challenges involving community members at two grand openings in Plainfield and Rockville Road in Indianapolis. Adding even more excitement, celebrity chef and renowned restaurateur Michael Symon joined in the grand opening celebrations.

ggtwitter

While Dittoe PR coordinated on-site media opportunities, Symon diced up subs and welcomed hungry customers at both locations. In total, Dittoe PR’s effort resulted in 22 media placements including the Indy Star, FOX59, WISH-TV, Indy Style, WIBC and RTV6 – with more to come. Within a couple days, media placements totaled more than 2 million impressions.

Interested in learning more about Dittoe PR’s work in restaurants and events? Request a consultation to learn more about how we can spread the word for your business.

Page 5 of 45« First...34567...102030...Last »